Infographic: Yako Yekutarisa Yekutendeuka Rate Optimization (NeCRO Calculator)

Unoda kuverenga chiyero cheshanduko yako uye woona maitiro ekuipeta kaviri? Heinoi a nyore karukureta:

Martech Zone akagovera zvinyorwa pamusoro chiyero chekushandura optimization (CRO) munguva yakapfuura, ichipa mhedziso yekuti zano nderei uye matanho akajairwa mukuita. Iyi infographic kubva kuchikwata cheCapsicum Mediaworks inoenda mune rumwe ruzivo, ichipa Conversion Rate Optimization Checklist nechinyorwa chinoperekedza icho chinodonongodza maitirwo acho.

Chii chinonzi Conversion Rate Optimization?

Conversion Rate Optimization inzira yemaitiro ekuita kuti vashanyi vewebhusaiti vatore danho ravanoda, sekutenga chigadzirwa kana kusaina tsamba yenhau. Maitiro ekushandura ekugadzirisa anosanganisira kunzwisisa kwakadzama kwemaitiro evashanyi. Mabhizinesi anogona kuunganidza ruzivo uye kuwedzera data rakadaro kugadzira yakanangwa CRO zano.

Nirav Dave, Capsicum Mediaworks

Sangano redu rinotarisa uye rinoshanda kuvandudza mitengo yekushandurwa kwevatengi vedu sechikamu chehurongwa hwekushambadzira kwedhijitari... asi tinoshamisika kuti maajensi mangani nemakambani asingasanganisi danho rakakosha iri. Madhipatimendi ekushambadzira, kunyanya munguva dzakaoma dzehupfumi, akabatikana kuita nzira dzekushambadzira zvekuti havawanzo kuwana nguva yekukwidziridza nzira idzodzo. Iyi inzvimbo yakakura yebofu, mumaonero angu, uye inoregeredza zano rine imwe yeakanyanya kudzoka pakudyara.

Maitiro ekuverengera Shanduko Rate

Ngatitarisei muenzaniso:

• Kambani A haiite CRO. Ivo vanoburitsa zvinyorwa zvevhiki nevhiki zvekutsvaga kwehupenyu, vanoendesa mishandirapamwe yekushambadzira nguva dzose, uye vanoburitsa tsamba yenhau kana kuisa tarisiro yavo murwendo rweotomatiki rwevatengi. Pamwedzi wega wega, vanowana chiuru chetarisiro inoshanduka kuita zana inokwanisa inotungamira, uye inoguma gumi yakavharwa zvibvumirano. Iyi i1,000% shanduko.
• Kambani B inoita CRO. Pane kubudisa zvinyorwa zvevhiki nevhiki zvekutsvaga kwehupenyu, vanogadzirisa zvinyorwa zviripo panzvimbo yavo ... kuderedza kuedza nepakati. Ivo vanoshandisa izvo zviwanikwa kukwirisa avo ekushambadzira kushambadzira, mapeji ekumhara, kufona-ku-zviito, uye mamwe nhanho nhanho. Pamwedzi wega wega, vanowana mazana masere tarisiro anoshanduka kuita makumi mapfumbamwe anotungamira, uye zvinoguma gumi nemaviri zvibvumirano zvakavharwa. Iyi chiyero che800% chekushandura.

Nekambani yega yega, 75% yevatengi vavo vanovandudza kana kutenga zvimwe zvigadzirwa nemasevhisi gore rega rega. Mutengi akajairika anogara kwemakore mashoma. Avhareji yekutengesa ndeye $500 uye iyo pakati pehupenyu hunokosha (ALV) iri $1500.

Zvino ngatitarisei kudzoka kwekudyara (Royi).

• Kambani A (Hapana CRO) - $5,000 mubhizinesi idzva rinowedzera vatengi gumi vanowedzera $10 mumwe nemumwe pamusoro pehupenyu hwavo ... saka $1,500.
• Kambani B (CRO) - $6,000 mubhizinesi idzva rinowedzera vatengi gumi nevaviri vanowedzera $12 mumwe nemumwe pamusoro pehupenyu hwavo ... saka $1,500. Ndiko kuwedzera kwe18,000% mumari yese.

Ehe, uyu muenzaniso wakarerutswa zvakanyanya asi unopa nzwisiso yekuti sei CRO yakakosha. Kambani B nehunyanzvi yakasvika vashoma yevateereri vetarisiro asi yakaburitsa mari yakawanda. Ndingatoita nharo kuti, nekuita CRO, Kambani B inonyanya kuwana vatengi veukoshi hukuru kupfuura Kambani A. Chinangwa cheCRO ndechekuwedzera mukana wekuti tarisiro ichaenderera kune nhanho inotevera murwendo rwavo rwekutenga padanho rega rega. . Izvi zvinowedzera ROI ye mushandirapamwe wese zvauri kuita.

Ndeapi maTypical Conversion Rates?

Avhareji yepamhepo saiti yekutenga yaive ne 4.4% shanduko yechikafu & zvinwiwa, ichiteverwa neHutano & Runako zvigadzirwa zvine 3.3% shanduko. Iwo mawebhusaiti anoita zvakanakisa akayerwa neanosvika 15% chiyero chekushandura.

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Izvi zvinofanirwa kukupendera mufananidzo wakajeka paunenge uchifunga kana kusashandisa zviwanikwa kuti uwedzere kutendeuka kwako. Chokwadi chokuti unogona kuwana zvinenge 5 nguva vatengi nevateereri varipo zvinofanirwa kukukurudzira kuti ubatanidze chiyero chekushandura optimization mune yako yedhijitari yekushambadzira zano!

Conversion Rate Optimization Checklist

Ndinokukurudzira kuti udzvanye kune iyo yakazara chinyorwa icho Capsicum Mediaworks yakanyora kuti iperekedze yavo infographic. Iyo infographic inodonongodza zvinotevera gumi misoro yekukubatsira iwe neshanduko yako yekushandura optimization:

1. Chii chinonzi CRO?
2. Maverengero ekutendeuka kwako
3. Kutanga neCRO '
4. Kunzwisisa huwandu uye qualitative data
5. Conversion rate optimization mazano
6. Shanduko (A/B) Kuedzwa
7. Matanho ekugadzirisa peji yekumhara yeshanduko
8. Centric webhusaiti dhizaini yekuwedzera mitengo yekushandura
9. Kushanda kufona-ku-chiito (CTAs) kuwedzera mitengo yekutendeuka
10. Iko kukosha kwekunyora yako CRO kuedza.

Mienzaniso yeMazano Anowedzera Kushandura Matengo

Heano mimwe mienzaniso yemaitiro akabatanidzwa muchinyorwa:

• Kutakurirwa mahara chinhu chinodiwa pazvitoro zvepa online. Zvinotarisirwa nevatengi. Mabhizinesi anogona kuvhara mari yekutumira mumitengo yechigadzirwa. Zvisinei, dzivisa kutengesa chigadzirwa zvakanyanya. Vatengi vanogara vachitsvaga dzimwe nzira dzinokwanisika.
• Ngoro yekutenga inofanira kugara ichionekwa. Zvikasadaro, vashandisi havazokwanise kuiwana.
• Natsiridza mitengo yako yekushandura ne yekutenga ngoro yekusiya software. Iyi software inotumira email chiziviso kune vatengi vakasiya zvinhu izvo zvino vangogara mumotokari dzavo dzekutenga.
• Ivapo kuti upindure mibvunzo yevatengi vako. Govera 24/7 rubatsiro uchishandisa chatbots kana live chat software.
• Wedzera zvakakodzera uye nyore kufamba kuenda webhusaiti yako. Vatengi vako havafanire kunetseka kuita zviitwa zviri nyore.
• Batanidza mafirita iyo inobvumira vashandisi kuronga kuburikidza nezvigadzirwa zvako kuti vawane nyore zvavanoda.
• Mazuva ano, mawebhusaiti ese anoda kuti vanhu vanyorese, izvo zvinogona kumisa vanhu, zvichiita kuti vasiye webhusaiti yako vasina kutenga. Bvumira vanhu kutenga zvigadzirwa pasina kunyoresa. Unganidza chete mazita nema email kero.