Corporate Blogging: Wepamusoro Gumi Mibvunzo kubva kumakambani

blogging qna

CBD

Kana paine chinhu chimwe chete chinokudhonzera iwe kuchokwadi, chiri kusangana nemabhizimusi ematunhu kuti vakurukure kublogi uye vezvenhau.

Mikana ndeyekuti, kana iwe uchiverenga izvi, iwe unonzwisisa blogging, social media, social bookmarking, search engine optimization, nezvimwe Ndiwe wega!

Kunze kwe 'blogosphere', corporate America ichiri kurwisana nekutsvaga zita rezita uye nekuisa peji rewebhu. Ndizvo chaizvo! Vazhinji vachiri kutarisa kuClassifieds, Yellow Pages, uye Direct Mail kuti izwi ribude. Kana uine mari, pamwe unotoenda kuRadio kana TV. Aya masvikiro ari nyore, handizvo here? Ingoisa chikwangwani, nzvimbo, shambadziro… uye mirira kuti vanhu vazvione. Hapana analytics, mapeji ekuona, akasiyana vashanyi, chinzvimbo, permalinks, pings, trackbacks, RSS, PPC, injini dzekutsvagisa, chinzvimbo, masimba, kuiswa - ingotarisira uye unamate mumwe munhu anoteerera, anoona, kana kutarisa kambani yako.

Ichi chinhu chewebhu chiri kwete nyore kune yakajairika kambani. Kana musinganditendi, mirai nedunhu reWebhu Musangano wevanotanga, Musangano weKushambadzira wedunhu, kana Chamber of Commerce chiitiko. Kana iwe uchida chaizvo kuzvipikisa, tora mukana wekutaura. Zvinovhura maziso!

Wepamusoro Gumi Mibvunzo paBlogging kubva kumakambani:

  1. Chii chinonzi blogging?
  2. Sei makambani achifanira blog?
  3. Ndeupi musiyano uripo pakati peku blogga uye webhusaiti?
  4. Ndeupi musiyano uripo pakati pekublogi newebhu foramu?
  5. anoita yaiita sei zvikuru?
  6. Tinofanira kuzviita kangani?
  7. Tinofanira here kutora yedu blog pane yedu webhusaiti kana kushandisa yakagadziriswa mhinduro?
  8. Ko zvakadiniko nezvakataurwa?
  9. Unogona kupfuura munhu mumwe chete blog?
  10. Isu tinodzora sei chiratidzo chedu?

Kuve ndakanyura muindasitiri, ndakashamiswa pandakatanga kunzwa iyi mibvunzo. Wese munhu aisaziva nezve blogging? Wese mushambadzi aive asina kudzika mumasocial media sezvandaive?

Heano Mhinduro Dzangu:

  1. Chii chinonzi blogging? Izwi rekuti blog rinongopfupisa weblog, bhuku repamhepo. Kazhinji, bhurogi rinoumbwa nezvinyorwa zvakaiswa muzvikamu uye zvinowanzo kubudiswa. Imwe neimwe positi inoita kunge ine yakasarudzika kero yewebhu kwaunogona kuiwana. Imwe neimwe positi kazhinji ine nzira yekupindura yekukumbira mhinduro kubva kumuverengi. MaBlog anoburitswa kuburikidza neHTML (saiti) uye RSS anofudza.
  2. Sei makambani achifanira blog? Blogs zvakare ane yakasarudzika yepasi tekinoroji iyo inowedzera yekutsvaga injini matekinoroji uye kutaurirana nevamwe blogger. Vakakurumbira mabloggi vanowanzoonekwa sevatungamiriri vanofunga mumaindasitiri avo - vachibatsira kusimudzira mabasa avo kana mabhizinesi avo. Blogs dziri pachena uye dzinotaurirana - kubatsira mabhizinesi kugadzira hukama nevatengi vavo uye tarisiro.
  3. Ndeupi musiyano uripo pakati peku blogga uye webhusaiti? Ini ndinoda kuenzanisa webhusaiti nechiratidzo kunze kwechitoro chako uye bhurogi rako ndiko kubata maoko kana muchengeti achipinda pamusuwo. Mawebhusaiti e 'Bhurocha' akakosha - anoronga zvigadzirwa zvako, masevhisi, uye nhoroondo yekambani, uye anopindura ruzivo rwese rungangove rwuri kutsvaga mumwe munhu nezvekambani yako. Iyo blog ndipo paunonyatso kusuma hunhu kuseri kwekambani yako. Iyo blog inofanirwa kushandiswa kudzidzisa, kutaurirana, kuita pane kushoropodzwa, kutyaira kufarira uye kutsigira chiono chekambani yako. Iyo inowanzoita zvishoma zvishoma, isina kukwenenzverwa, uye inopa nzwisiso yemunhu - kwete kungoita kushambadzira.
  4. Ndeupi musiyano uripo pakati pekublogi newebhu foramu? Zvichida chinhu chikuru pamusoro peblog ndechekuti blogger inotyaira meseji, kwete muenzi. Zvisinei, mushanyi anowana kuzvigamuchira. A web forum inobvumira chero munhu kuti atange hurukuro. Ini ndinowanzo kuona chinangwa chevaviri zvakasiyana. IMHO, maforamu haatsivi mablog kana zvinopesana - asi ini ndaona kubudirira kuita kweese ari maviri.
  5. anoita yaiita sei zvikuru? Zvinoita sei vakasununguka inzwi? Kune matani ekubloga maapplication kunze uko - ese akagashirwa uye software yaunogona kumhanyisa pane yako blog. Kana vateereri vako vakakura, unogona kumhanya mune dzimwe bandwidth nyaya dzingada kuti utenge mune iri nani yekutambira pasuru - asi izvi hazviwanzo. Kubva pakuona kwekambani, ini ndaizoshanda newebhu saiti yako kana kambani yako yekusimudzira kuti uwedzere nzira dzako dzekubhuroga uye nekuzvibatanidza nebhurocha rako saiti kana chigadzirwa, zvakadaro! Izvo zviviri zvinogona kufambisana zvakanaka chaizvo!
  6. Tinofanira kubudisa kakawanda sei? Frequency haina kukosha sekuenderana. Vamwe vanhu vanobvunza kuti kangani pandinoshanda pane yangu blog, handifunge kuti ndinojairika. Ini ndinowanzo kuita zvinyorwa zviviri pazuva… imwe iri manheru uye imwe ipositi ine nguva (yakafanonyorwa) inodhinda mukati mezuva. Manheru ega ega nemangwanani ini ndinowanzo pedza 2 kusvika 2 maawa ndichishanda pane yangu blog kunze kwebasa rangu renguva dzose. Ndakaona mablogiki akanaka anotumira maminetsi mashoma uye mamwe anotumira kamwe pasvondo. Ingoziva kuti kana uchinge waisa tarisiro nezvakajairwa zvinotumirwa iwe unofanirwa kuchengetedza izvo zvinotarisirwa, zvikasadaro unorasikirwa nevaverengi.
  7. Tinofanira here kutora yedu blog pane yedu webhusaiti kana kushandisa yakagadziriswa mhinduro? Kana wanga uri muverengi wangu kwenguva refu, uchaziva kuti ini pachangu ndinofarira kutambira bhurogi rangu nekuda kwekuchinjika kwarinondipa mukushandurwa kwemagadzirirwo, kuwedzera mamwe maficha, kugadzirisa kodhi ini, nezvimwewo Kubva pakunyora. izvo zvinyorwa, zvakadaro, zvakagadziriswa mhinduro zvakasimudza bar. Iwe unogona ikozvino kushanda neyakagadzirirwa mhinduro, iva neyako zita rezita, gadzirisa dingindira rako uye wedzera maturusi uye maficha anenge pamwe chete kana iwe uchitambira yako. Ndakatanga bhaibheri rangu Blogger asi nekukurumidza akaiendesa kune yakagadziriswa mhinduro uchishandisa WordPress. Ini ndaida kuva neyangu domain uye kugadzirisa saiti zvakare.
  8. Ko zvakadiniko nezvakataurwa? Vamwe vanhu vanotenda kuti haugone kuve neBlog yakatendeseka kunze kwekunge paine munhu nemunhu wese anogona kutaura nezvayo - kunyangwe inhema kana kutuka. Izvi zvakangopusa. Unogona kubuda kubva pane zvaunotaura zvachose - asi uri kurasikirwa nezvakakosha zvinogadzirwa nemushandisi! Vanhu vanotaura nezve blog yako vanowedzera ruzivo, zviwanikwa, uye zano - kuwedzera zvese kukosha uye zvirimo. Rangarira: Injini dzekutsvaga dzinoda zvemukati. Mushandisi-anogadzirwa zvemukati zvakanakisa sezvo zvisingakubhadharire chinhu asi zvinopa vateereri vako zvimwe! Panzvimbo pekusataura, ingo enzanisa zvaunofunga uye isa yakanaka yekutaura mutemo munzvimbo. Yako yekutaura mutemo inogona kupfupi uye nyore, Kana iwe uine hutsinye - ini handisi kutumira chako chirevo! Zvinogadzira zvisina kunaka zvirevo zvinogona kuwedzera kuhurukuro uye kuratidza vaverengi vako kuti uri rudzii rwekambani iwe. Ini ndinowanzo tenderera ese asi anonyanya kuseka kana iyo SPAM. Kana ini ndadzima chirevo - ini ndinowanzo tumira email munhu uye ndovaudza nei.
  9. Unogona kupfuura munhu mumwe chete blog? Ndizvozvo! Kuva nezvikamu uye maBloggi mukati mega ezvikamu izvi zvinonakidza. Sei uchiisa kumanikidza kwese pamunhu mumwe? Une kambani izere netarenda - isa iko kushandisa. Ini ndinofunga iwe uchanyatsoshamiswa neako mabloggi ako akasimba uye anozivikanwa (ndingave ndinoda kubheja ivo havazove vako vekutengesa vanhu!)
  10. Isu tinodzora sei chiratidzo chedu? 80,000,000 mablog munyika uye nemazana ezviuru akawedzerwa vhiki rega rega… fembera chii? Vanhu vari kubloga nezvako. Gadzira Google Alerts yekambani yako kana indasitiri uye iwe unogona kuona kuti vanhu vari kutaura nezvako. Mubvunzo ndewokuti iwe unoda here kwavari kudzora mhando yako kana iwe kudzora mhando yako! Blogging inopa mwero wekujeka uyo makambani mazhinji asina kugadzikana nawo. Isu tinoti tinoda kubuda pachena, tinoda kukurudzira kuti zvinhu zvibude pachena, asi tinotya kusvika pakufa. Icho chinhu icho kambani yako ichangofanira kukunda. Mukutendeseka kwese, zvakadaro, vatengi vako uye tarisiro inotoziva kuti hauna kukwana. Unenge wava kukanganisa. Iwe uchaita zvikanganiso ne blog yako, zvakare. Hukama hwekuvimba hwauri kuvaka nevatengi vako uye tarisiro inokunda chero slip-ups yaunoita.

5 Comments

  1. 1

    Kubhuroga hakusi nyore sezvandaifunga kuti ndizvo, ndine mubvunzo wekuti, ndinobva kuVenezuela, kubhuroga muno hakunyatsozivikanwa seyahoo kana Google… asi kuve musika wakanaka mumakore akati wandei, saka ikozvino ndiri kutanga ne blog iri nyore http://bajaloads.com (lolz ndiri patipping list), ndinoda kuwedzera rudzi rwangu BajaLoads

    la.bajaloads.com
    news.bajaloads.com
    Biz.bajaloads.com

    (Baja= down in Spanish)… kugadzira mablog enhau muchiSpanish, sisi vangu vachaita blog, musikana wangu mumwe, uye shamwari yangu imwe… vese vari muchiSpanish… uye panguva imwe cheteyo ndiri vashambadzire kuyunivhesiti, pamutsara… pese pese pasina spamming, mubvunzo ndeuyu: ndingawana nani SEO chinzvimbo kana ndikaisa zvirevo sezvizvi pamablog ezvandinoda? (sezvo ndichifanira kupa url nzira yangu uye inoratidzwa muzita rangu rekutumira)

  2. 2

    yakanaka chaizvo post. ndinogara ndichishamiswa nekusanzwisisa muruzhinji rwevanhu. kana uchituhwina mukati, unofunga kuti munhu wese anoziva nezvazvo. uye hongu, zvinogona kutyisa kune vanhu vanoziva zvishoma nezve internet, ndoda kubhuroga. zvakadaro, kuongororwa kunobatsira pamabhizinesi uye blogging.

  3. 3
  4. 5

    saka saka usazvinetse, ndanga ndichitaura nezve kugadzira yangu "Corporation" muVenezuela, sezvo mabloggi asingazivikanwe kumusoro kuno 😛

    Ini ndanga ndichifunga kugadzira ma sub domains akadai se:

    -news.bajaloads.com
    -la.bajaloads.com
    -biz.bajaloads.com uye;
    negocios.bajaloads.com

    Sezvo vese vaimhanyiswa nasisi vangu, musikana wangu neshamwari yake (handifanire kuvabhadharira mujenya iwoyo sezvo ndichaita purofiti yangu neUS$ uye ndichabhadhara muVen- bolivares).

    mubvunzo ndouyu, - Ini ndinowana zvirinani SEO chinzvimbo kana ndikaita zvirevo pamabloggi anozivikanwa seizvi? (sezvo ndichifanira kugovera url yangu)

    Zvakare ndiri pamutsetse wekupihwa mazano newe:-D, kunyangwe pandakatora mamwe mazano awakapa kune mamwe mablogi,

    rugare mukoma 😀

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