Mutengo Per Action Calculator: Nei CPA Yakakosha? Inoverengwa Sei?
Chii Chinonzi Mutengo Pachiito?
Mutengo Pachiito (CPA) inoverengerwa nekugovanisa mari yese yemushandirapamwe wekushambadzira nenhamba yezviito (shanduko) yaakaita. CPA inoyera mutengo we kuwana mutengi kana kutendeuka mutengi anogona kuva mutengi anobhadhara.
Sechinyakare, formula yeCPA ndeiyi:
Where:
- Mari dzemushandirapamwe - Nechinyakare, iyi ndiyo mutengo wemushandirapamwe. Makambani anewo mihoro uye mari yepuratifomu inofanirwa kuverengerwa asi inowanzo furatirwa.
- Nhamba Yezviito - Chiito chinogona kunge chiri kutengesa, kutungamira, kurodha, kusaina, kutendeuka, nezvimwe.
Mutengo PaChiito a KPI inoshandiswa mukushambadzira kwepamhepo uye kushambadzira kuyera mutengo wechiito chega chega chinotorwa semhedzisiro yemushandirapamwe wekushambadzira. Nekutarisa CPA, mabhizinesi anogona kuona mutengo-unobudirira weakasiyana ekushambadzira nzira uye mishandirapamwe, kuenzanisa mashandiro eakasiyana ekushambadzira masosi, uye optimize kuyedza kwavo kushambadzira kuti vawedzere kudzoka kwavo mukudyara (Royi).
Ruzivo urwu runogona kushandiswa kuita sarudzo dzine ruzivo pamusoro pekugoverwa kwebhajeti, kugoverwa kwevashandi, mapuratifomu uye mutengo wetekinoroji, kukwidziridzwa kwemushandirapamwe, uye nzira dzekushambadzira dzemangwana.
Chii chinonzi CPAs By Indasitiri?
Avhareji yeCPA inosiyana zvakanyanya zvichienderana neindasitiri, vateereri vanotarisirwa, uye rudzi rwechiito chiri kutorwa. Heano mamwe rough avhareji kune mamwe maindasitiri akajairika:
- E-commerce: Ivhareji yeCPA yewebsite ye-e-commerce inenge madhora 60 - $ 120, asi inogona kuva yakakwirira kana kuderera zvichienderana ne niche uye chinangwa chevateereri.
- B2B SaaS: Avhareji yeCPA yekambani yeB2B SaaS inenge $100 - $300, asi inogona kuva yakakwirira kune mamwe magadzirirwo akaoma uye yakaderera kune zvigadzirwa zviri nyore.
- Lead Generation: Avhareji yeCPA yemushandirapamwe wechizvarwa chinotungamira inogona kubva pamadhora gumi kusvika pamadhora mazana maviri kana kupfuura, zvichienderana neindasitiri, vateereri vanotarisirwa, uye mhando yevanotungamira.
- Gaming: Avhareji CPA yenharembozha gaming Anwendung anogona kubva $1 kusvika $10, asi inogona kuva yakakwirira nokuda kwemitambo yakaoma uye yakaderera nokuda mitambo nyore nevateereri vakawanda.
- Nezveutano: Ivhareji yeCPA yekambani yehutano inogona kubva ku $ 50 kusvika ku $ 200 kana kupfuura, zvichienderana nevateereri vanotarisirwa uye rudzi rwechiito chiri kutorwa.
Aya angori maavhareji asina kunaka. MaCPA chaiwo anogona kusiyanisa zvakanyanya zvichienderana nemhando dzakasiyana siyana. Zvakakoshawo kuyeuka kuti CPA yakaderera hazvirevi nguva dzose mushandirapamwe uri nani. A CPA yakakwirira inogona kuratidza yakanangwa zvakanyanya uye ine pundutso mushandirapamwe.
