Kubudirira Pamhepo Kunotanga neCXM

Mutengi Chiitiko Management inoshandisa tekinoroji kupa chako pachako uye chinoenderana chiitiko kune wega mushandisi kuitira kuti ishandure tarisiro muhupenyu-hurefu vatengi. CXM inosanganisira kushambadzira kuri mukati, zvakasarudzika zviitiko zvewebhu, uye nehurongwa hwehukama hwevatengi (CRM) sisitimu yekuyera, kuyera uye kuyedza kudyidzana kwevatengi.

Mutengi Wezviitiko Management

Iwe Uchaitei?

16% emakambani ari kuwedzera yavo yemadhijitari yekushambadzira mabhajeti uye kuwedzera kwese kushandisa. 39% yemakambani ari kuwedzera yavo yemadhijitari yekushambadzira mabhajeti nekumisikidza bhajeti riripo mukushambadzira kwedigital. Zvinoenderana neavo nemamwe manhamba kubva a 2013 mushumo kubva kuSosaiti yeDhijitari maAgency, Simba rekuita mukati uye kudzoka kwekudyara kushambadzira pamhepo zvinopfuura zvakanakira kushambadzira kwechinyakare senge TV, pepanhau, mabhodhi kana redhiyo. Kugona kugadzira 1-on-1 kubatirana nevatengi, vanotarisira uye zvazvino, kwagadzirisa shanduko nekutengesa nyika. Zvese izvo zvinogoneka kuburikidza neCXM.

Keys kuCXM Kubudirira

  • Kukwezva Vatengi Vatsva kune Yako Saiti - Uchishandisa yakaratidza inbound kushambadzira marongero, vatengi vatsva vachaunzwa kune yako saiti kuburikidza nesocial media, SEO, mablog, vhidhiyo, whitepapers, uye dzimwe nzira dzezviri kushambadzira.
  • Kuita Yako Webhusaiti Vashanyi - Hunza meseji yako kuhupenyu kumunhu wega wega mushandisi kuburikidza neyakagadzirirwa zvemukati zveumwe neumwe mushanyi zvichienderana nemaitiro avo. Izvi hazvingovati vaone chete meseji yavari kutsvaga, asi makambani akashandisa nzira idzi aona kukura kwemari uye 148% inodzoka pane yavo mari. Vaviri izvi neashandisi-inoshamwaridzika, inowirirana dhizaini uye yakasimba yezvinyorwa zano uye iwe une yakasimba base yekumisikidza yako kutengesa uye kushambadzira kuyedza kubva.
  • Kutevedzera Salesforce CRM - CRM kunyorera kunoshanda senzvimbo kune vese vatengi ungwaru, iyo inogonesa makambani kutora data rakakosha kubva kune ese kushambadzira kuedza uye kuwedzera kushanda kwezvavanotengesa zvekuedza.
  • Kuchengetedza Vatengi uye Tarisiro - Kuburikidza nekushingaira kwekuita kana mushandirapamwe we "kubata", ikozvino kuchengetwa kwevatengi kunogadziridzwa. Iko kushandiswa kwekushambadzira otomatiki uye kusanganisira variko vatengi mune yako inbound kushambadzira kuyedza inzira dzekubudirira mukuchengetedza kwevatengi.

Unofungei?

Nzvimbo iyi inoshandisa Akismet kuderedza spam. Dzidza kuti sei deta yako inoshandiswa.