Inguva Yekuchinja Kambani Yako Upside Down

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Kana makambani achitsanangura manejimendi manejimendi, iwe unowanzo tora dhizaini inotonhorera inokamura vashandi neavo vavanoshuma kwavari. Ivo vane simba uye muripo vanogara vakanyorwa pamusoro… mukuteedzana kwe kukosha .

Vashandi Hierarchy

Hazvisi kushamisika. Izvi zvinoisa mutengi pazasi pehutongi. Vaya vashandi vanobata netarisiro uye vatengi zuva nezuva ndizvo zvakajairika vanobhadharwa zvakaderera, vasina ruzivo, vanoshanda zvakanyanya uye zvisina basa zviwanikwa zvevanhu mukambani. A ushambadzi inofambisa mumiriri webasa revatengi kure kubva kumutengi uye kupinda mune manejimendi chinzvimbo pane nyaya yakawedzera kuna maneja. Izvi zvinofanirwa kuitika nekuti vashandi havana kuvimba, mvumo kana simba rekuita shanduko dzakakosha ku zadzisa zvinotarisirwa nevatengi.

Wakambofunga nezve izvi se kasitoma? Iwe unokosha wakarongwa pazasi uya wemushandi wepasi-pasi. Vashandi vane mubhadharo wakaderera, nguva pfupi uye mikana shoma yekusimudzira kana mukana. Zvakanaka. Ndosaka nei vatengi vari kumukira!

Shamwari Kyle Lacy munguva pfupi yapfuura akaongorora bhuku raJason Baer, ​​Convince uye Shandura:

Mumashoko aJason, vezvenhau iye zvino vari pamberi pechiitiko chevatengi. Mifungo uye mazano emhando haachagadzirwa mukamuri rebhodhi (iro vanhu vazhinji vangade kutenda) asi rakagadzirwa mumakamuri edu ekugara, maresitorendi, nzvimbo dzekuunganidzira, uye makirabhu.

Paunoverenga nezveZappos kubudirira, Tony Hsieh anoramba achiitira vese vatengi uye kuti vamiririri vevashandi vake vakapiwa sei simba rekubatsira mutengi. Kunyangwe ivo vari pazasi pehuripo hutongi, Zappos yakanyatso shandura masimba masimba.

Yasvika nguva iyo makambani ese akadonhedza iyo inypical kuzivisa uye chimiro chemagetsi ndokuichinjisa pasi. Vatengi vanofanirwa kuiswa pamusoro pehutongi hwako, vashandi vako vemberi vanofanirwa kupihwa simba uye kuvimbwa kuita sarudzo dzakakodzera kumutengi. Mamaneja ako, madhairekita uye vatungamiriri vanofanirwa kuve achiteerera kune vako vatengi-vakatarisana nevashandi uye nekuvandudza marefu-kwenguva marongero anoenderana nezvavakaisa.

Vatengi Hierarchy

Kuwanda kwandinoshandira makambani, ndipo pandinoonawo kuti vatungamiriri vakuru ndeavo vanoshandisa zviwanikwa zvinobudirira, kubvisa mabharoko, kupa vashandi simba, uye kuzvipira chaiko ose mutengi. Yese imba yekutambudzika yebhodhi yandinoshanyira izere nevanoshamisira narcissist vanofunga kuti vaive kiyi yekubudirira kwavo, kuti vanokodzera kuve kwavari, uye kuti vanoziva zvirinani kupfuura mutengi.

Chimwe chinhu chinoshamisa chakagadzirwa neiyi kuderera kwehupfumi ndechekuti tiri kuona vanhu ava vachidonha senhunzi. Hutaro hweVatengi vako hunoonekwa sei mubhizinesi rako? Vari kumusoro kana pasi peketani yemagetsi? Funga nezvazvo.

5 Comments

  1. 1

    Nice post Doug. Food for thought in this day and age of overpaid CEOs thinking the company is their to pad their own wallets. The customer is king — not the other way around.

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    When I worked for one of the large wireless carriers, it always amazed me how they were always instituting policies that forced the sales/service people to be able to do LESS for the customer. And they wonder why retention is so low. Businesses, regardless of their traditional “product”, need to realize that they are all in the service industry.

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