Kushambadzira Tekinoroji

Njodzi nhatu dzeKubatana kweKushambadzira uye Maitiro Ekuzvidzivirira

Iyo affiliate indasitiri ine nuanced. Kune vatambi vakawanda, zvidimbu, uye zvikamu zvinofamba. Nepo mamwe emanuances aya ari iwo anoita kuti affiliate modhi ive yakasarudzika uye yakakosha, sekubatanidza muripo kune zvakabuda, kune zvimwe zvisingadiwe. Chii zvakare ndechekuti, kana kambani isingavazive, vanoisa panjodzi yekukuvadza mhando yavo.

Kuti makambani atore mukana wakazara wemukana uye adzoke pakudyara izvo chirongwa chemubatanidzwa chinokwanisa kugadzira, vanofanirwa kunzwisisa uye kuziva zvimwe zvinhu uye nuances yeindasitiri. Heano matatu ekutarisira:

Vanobatana Vasingagadziri Kukosha

Vanobatana ndivo vanoshambadzirana navo. Zvinosanganisira zvemukati mablogiki, nzvimbo dzekuongorora, zvikoro, uye masangano, kutaura mashoma, uye anogona kuita zvinoshamisa mukusimudzira zvigadzirwa zvemhando, uye masevhisi. Ruzhinji rune mukurumbira wakanaka uye vanogara vachityaira zviri pamutemo kutengesa kwemhando. Zvisinei, kunewo vamwe vasingadaro.

Mukushambadzira kwakabatana, iyo pfungwa ye "kuwedzera" kazhinji inoreva kutengesa uko mushambadzi angadai asina kuwana pasina mupiro weanobatana. Mune mamwe mazwi, iyo yakabatana iri kutyaira mutengi mutsva kukambani.

Pazvinosvika pakuita nuanced ndipo apo kambani inofunga kuti vese vanobatana muchirongwa chavo vari kutyaira kutengesa kwevatengi kutsva apo, muchokwadi, kune avo vari kunyanya kubatsirwa kubva mukuedza kwevamwe vanobatana kana chiteshi.

Semuenzaniso, vamwe vanobatana (tichavadaidza kuti "vekupedzisira-mumubatanidzwa") vanogadzira mhando dzebhizinesi ravo kuyedza nekutora vatengi vatove mukutenga kana mungoro yekutenga. Nekuita izvi, vanogona zvakare kukanganisa vanobatana vari kutyaira yepamusoro-ye-funnel kukosha kweiyo brand uye vatengi vatsva kuburikidza neblog yavo, social media chiteshi, ongororo saiti, nezvimwe.

Nekutambisa mutengi apo chinangwa chavo chekutenga chatokwira kana kuti nguva isati yatengeswa, ava vekupedzisira-mumubatanidzwa vanowanzowana kiredhiti nekuda kwekutengeserana kwavakaita zvishoma kutanga kana kupa kukosha kwekuwedzera. Nekuda kweizvozvo, makambani anopedzisira abhadhara aya ekupedzisira-mumubatanidzwa makomisheni akakura.

Kuti udzivise rudzi urwu rwekuderera kune kusakosha chiitiko muchirongwa chako, zvakakosha kuti usagamuchire mibairo pane-kukosha. Dzvanya mumatekiniki evanobatana navo kuti unyatsonzwisisa kuti vari kusimudzira sei brand yako uye funga kuronga yako yekunze maitiro emhando kuitira kuti isape mubairo uyu maitiro.

Unethical Affiliates

Kunyange vazhinji vanobatana vari vadyidzani vane tsika vanotyaira kukosha kwakakosha kumakambani, maapuro akaipa aripo, zvinosuwisa. Ava vatengesi vasina kutendeseka havafanirwe kuvhiringika nevanobatana vanogona kusawedzera kukosha kwekuwedzera. Aiwa, idzi mhando dzevanobatana dzakanyanya kushata. Vanoita nemaune muzviito zvekutengesa zvekunyengera kuunganidza makomisheni.

Semuenzaniso, munguva pfupi yapfuura chinyorwa, Dr. Mehmet Oz akagovera nyaya yake yega yekuti vamwe vanobatana netsika vasina chokwadi uye vatengesi vepaIndaneti vanoshandisa sei kufanana kwake kutengesa nekusimudzira acai berry nezvimwe zvigadzirwa - zvose pasina mvumo yake. Zvakaipa zvakanyanya zvekuti zvinoisa mhando yake uye kutendeseka panjodzi. Kuti titaure nezvenyaya iyi yakapararira, Dr. Oz vakazvipira

zvikamu zvakawanda yechirongwa chake cheterevhizheni kune musoro wenyaya, achitotsvaga vaongorori vega vega kuti vaone kuti vanhu ava vanoshambadza ndivanaani uye vadzidzise veruzhinji kuti vari kunyengedzwa sei zvine chinangwa.

Mamwe makambani anoziva nezvemaapuro akaipa aya asi anofuratira nekuti maitiro avo ekutengesa anoita mari. Mamwe makambani haazive kuti marudzi aya emubatanidzwa ari muchirongwa chavo kana kusimudzira mhando yavo nenzira dzisiri pamutemo kana dzisina kunaka. Zvisinei, hapana mamiriro anoratidza zvakanaka pakambani kana kuratidza chirongwa chakabudirira.

Zvakafanana nemabatiro aungaite kuti udzivise kubhadhara vanobatana vasingapi chero kukosha, kudzivirira vasina hutsika vanobatana kuti vapinde muchirongwa chako zvinoda kuti utarise mumwe nemumwe wako nemazvo, uve nekunzwisisa kwakajeka pane zvavari kuita kusimudzira uye kumiririra chiratidzo chako uye kuongorora. mabasa avo kana vangogamuchirwa muchirongwa chako.

Misaligned Incentives

Kune yakawanda yenhoroondo yeindasitiri yakabatana, network yakamiririra vese vanobatana uye vatengesi mune imwechete kutengeserana uye kubhadharisa "mari yekushanda" kuita kudaro. Nepo chimiro ichi chisiri chakashata kana zvisiri pamutemo, chinosiya pasina nzvimbo yekutarisa kwakaringana uye zviyero, saka zvinokurudzira zvinogara zvisina kurongeka. Izvi zvinokurudzira zvisiri izvo zvakakonzerawo kune nyaya dzakakomba, dzinosanganisira hutsotsi, kubhidha kwechiratidzo chekutengeserana, uye kuzadza kuki.

Nhasi, kunyangwe indasitiri yakashanduka uye yakura, zvimwe zveizvo zvinokurudzira zvisiri izvo zvichiripo nekuti zvinobatsira vazhinji vevatambi mucheni yekukosha; kuvhara maitiro aya kunogona kureva purofiti shoma. Sezvineiwo, kune makambani ari kuwedzera kungwara nezve wavanodyidzana naye. Vari kutangawo kuramba vadyidzani vasina musana, vasiri kumiririra mhando yavo nekuvimbika, uye vanobvuma kudzorwa. Ichi chimiro chinogamuchirwa uye icho chinozobatsira affiliate modhi kusvika panzvimbo iyo munhu wese ane mukana wekugona uye kushanda pamwechete zvine pundutso.

Nuances iripo muindasitiri yese. Vamwe vanotungamira kune mukana wemakwikwi uko vamwe vanogona kuve kurova kune imwe mhando. Nekusarudza vaunoshanda navo zvine hungwaru, uchida kubuda pachena kubva kwavari, uye nekuona kuti pane hukama hwakajeka pakati pemhedzisiro yauri kuwana uye huwandu hwemari yauri kubhadhara, unozokwanisa kukohwa mibairo inopihwa nuanced affiliate chirongwa. .

Robert Glazer

Robert Glazer ndiye muvambi uye Managing Director we Acceleration Partners, muvambi, uye Sachigaro weBrandCycle uye munyori wePerformance Partnerships: The Checkered Past, Changing Present and Exciteing Future of Affiliate Marketing. Iye muzvinabhizimusi ane serial rekodhi uye chido chekukura mari uye purofiti kumakambani eB2C-based, achibatana nemhando dzakadai seAdidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, uye Warby Parker.

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