Email Marketing & Automation

Rima Mode YeEmail Iri Kuwana Adoption… Heino Maitiro Ekuitsigira

Rima modhi inoderedza kushandiswa kwesimba rekrini uye inowedzera kutarisa. Vamwe vashandisi vanotaurawo kuti vanonzwa kuderedzwa kwemaziso, asi ndizvo akabvunzwa.

Rima mode kugamuchirwa kuri kuramba kuchikura. Rima modhi rave kuwanikwa pane macOS, iOS, Android, uye akawanda maapuro, anosanganisira Microsoft Outlook, Safari, Reddit, Twitter, YouTube, Gmail, uye Reddit. Iko hakusi nguva dzose tsigiro yakazara pane imwe neimwe, zvakadaro. Haisi kazhinji kuti kune kufambira mberi mune email tekinoroji, saka zvakanaka kuona kugamuchirwa kwerima modhi rutsigiro mune email zvakare.

Takaona 28% yevashandisi vachiona muRima Mode muna Nyamavhuvhu 2021. Pakazosvika Nyamavhuvhu 2022, nhamba iyi yakanga yawedzera kusvika 34%.

Litmus

Kunzwisisa maitiro akanakisa, kodhi yekushandisa, uye tsigiro yemutengi kwakakosha pakuita kwako kubudirira kwerima mode. Nechikonzero ichocho, timu kuUplers yakaburitsa gwara iri kune yakasviba-modhi email rutsigiro.

Recently, DK New Media yakagadzira Salesforce Marketing Cloud template yemutengi yakabatanidza Rima Mode, ichisiyanisa zvinoshamisa zvikamu zveemail kana ichionekwa mune email mutengi. Iko kuedza kunogona kutyaira kuwedzera kubatanidzwa uye kudzvanya-kuburikidza nemitengo kune vanyoreri vako.

Yakasviba Mode Email Kodhi

Nhanho 1: Sanganisira metadata yekugonesa rima modhi mune vatengi veemail -Nhanho yekutanga kugonesa yakasviba modhi muemail kune vanyoreri vane yakasviba modhi marongero akabatidzwa. Iwe unogona kusanganisira iyi metadata mu tag.

<meta name="color-scheme" content="light dark"> 
<meta name="supported-color-schemes" content="light dark">

Nhanho 2: Sanganisira yakasviba maitiro masitaera e @media (inosarudza-color-scheme: rima) - Nyora uyu mubvunzo wezvemidhiya mune yako yakadzika tags to customize the dark mode styles in Apple Mail, iOS, Outlook.com, Outlook 2019 (macOS), uye Outlook App (iOS). Kana iwe usingade logo yakatsanangurwa mune yako email, unogona kushandisa .dark-img uye .light-img makirasi sezvakaratidzwa pasi apa.

@media (prefers-color-scheme: dark ) { 
.dark-mode-image { display:block !important; width: auto !important; overflow: visible !important; float: none !important; max-height:inherit !important; max-width:inherit !important; line-height: auto !important; margin-top:0px !important; visibility:inherit !important; } 
.light-mode-image { display:none; display:none !important; } 
}

Nhanho 3: Shandisa [data-ogsc] chivakamberi kuteedzera yakasviba modhi masitaira - Sanganisira makodhi aya eemail kuti aenderane nemamiriro erima muAptlook app yeApple.

[data-ogsc] .light-mode-image { display:none; display:none !important; } 
[data-ogsc] .dark-mode-image { display:block !important; width: auto !important; overflow: visible !important; float: none !important; max-height:inherit !important; max-width:inherit !important; line-height: auto !important; margin-top:0px !important; visibility:inherit !important; }

Nhanho 3: Sanganisira yakasviba modhi-chete masitayera kumuviri HTML - Makiji ako eHTML anofanirwa kunge aine chaiwo erima kirasi makirasi.

<!-- Logo Section -->
<a href="http://email-uplers.com/" target="_blank" style="text-decoration: none;"><img src="https://campaigns.uplers.com/_email/_global/images/logo_icon-name-black.png" width="170" alt="Uplers" style="color: #333333; font-family:Arial, sans-serif; text-align:center; font-weight:bold; font-size:40px; line-height:45px; text-decoration: none;" border="0" class="light-mode-image"/>
<!-- This is the hidden Logo for dark mode with MSO conditional/Ghost Code --> <!--[if !mso]><! --><div class="dark-mode-image" style="display:none; overflow:hidden; float:left; width:0px; max-height:0px; max-width:0px; line-height:0px; visibility:hidden;" align="center"><img src="https://campaigns.uplers.com/_email/_global/images/logo_icon-name-white.png" width="170" alt="Uplers" style="color: #f1f1f1; font-family:Arial, sans-serif; text-align:center; font-weight:bold; font-size:40px; line-height:45px; text-decoration: none;" border="0" /> 
</div><!--<![endif]-->
</a> 
<!-- //Logo Section -->

Email Rima Mode Matipi uye Zvimwe Zvekushandisa

Ndanga ndichishanda pa Martech Zone mazuva ese uye evhiki nevhiki tsamba dzekutsigira rima modhi… ive shuwa nyora apa. Sezvinei neakawanda e-email coding, hazvisi nyore nekuda kweakasiyana maemail vatengi uye neavo epamhepo coding nzira. Imwe nyaya yandakapinda mairi yaive yakasarudzika… semuenzaniso, iwe unoda mavara machena pabhatani zvisinei nerima mode. Kuwanda kwekodhi kunosekesa… ndaifanira kuva nezvisizvo zvinotevera:

@media (prefers-color-scheme: dark ) { 
.dark-mode-button {
	color: #ffffff !important;
}
}
[data-ogsc] .dark-mode-button { color: #ffffff; color: #ffffff !important; } 

Zvimwe zvekuwedzera zviwanikwa:

  • Litmus - iro rekupedzisira gwara rerima nzira yevatengesi veemail.
  • CampaignMonitor -Nhungamiro yemugadziri kune yakasviba modhi yeemail.

Kana iwe uchida kuti email yako templates ishandurwe kune yakasviba modhi rutsigiro, usazeza kusvika kune DK New Media.

nzira yakasviba mumaemail
Source: Vanosimudza

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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