Chikwereti Kuunganidzwa kweCommerce Startups: Iyo Inotsanangurwa Nongedzo

E-commerce

Shanduko-yakavakirwa kurasikirwa ichokwadi chehupenyu kumabhizinesi mazhinji, nekuda kwekudzosera kumashure, mabhiri asina kubhadharwa, kudzoreredza, kana zvigadzirwa zvisina kudzoserwa. Kusiyana nemabhizimusi ekukweretesa anofanirwa kugamuchira yakakura chikamu chekurasikirwa sechikamu chebhizimusi ravo modhi, mazhinji ekutanga anotora kurasikirwa kwekutengesa sekunetsa kusingade kutariswa kwakawanda. Izvi zvinogona kutungamira kune spikes mukurasikirwa nekuda kwekusatariswa kwevatengi maitiro, uye backlog yekurasikirwa iyo inogona kuderedzwa zvakanyanya nematanho mashoma akareruka. Muchirongwa chinotevera tichaongorora kurasikirwa uku, nei zvichiitika, uye chii chingaitwe kudzikamisa.

Iri gwaro rinonyanya kubatsira kana iwe uri musika unobata nekudzosera kumashure kubva kune vatengi uye vatengesi vane hunyanzvi mutoro asi kazhinji vasingakwanise kana kusabhadhara, iyo postpaid sevhisi (kushambadza, SaaS, nevamwe) vasingakwanise kubhadharisa vatengi izvo hauna kana chimbo chekubhadhara chakapera pafaira, eCommerce nekambani yekunyorera inobata nekudzosera kumashure uye zvikumbiro zvekudzosera mari kana manejimendi manejimendi uye masevhisi emari anoona kudzoka kweACH uye zvimwe zvikwereti zvisipo

Kurasikirwa uye Nei Zvichiitika

Mabhizimusi akabudirira ane vatengi vakawanda, uye vazhinji vanodzokorora vatengi. Bhizinesi rakakura rekutengesa rinokwezva ruzhinji rwevatengi vanotenga, vanogamuchira zvigadzirwa uye / kana masevhisi uye vanosiya vachifara. Asi, yega bhizinesi modhi iri pasi peimwe nhanho yekurasikirwa. Kunyangwe yakawanda yacho ingave yekuda, tsvagiridzo inoratidza kuti kuwedzera muzana hakuzi.

Simba rekutenga pamhepo rakachinja zvachose mumakore gumi apfuura Kutenga pamhepo zvino ndozvakajairwa. Kunyangwe iri yekushambidza mbichana kana bhuku nyowani, isu tine edu makadhi echikwereti akachengetwa uye 1-bhatani kutenga akamisikidzwa, ane mapeji ekumhara akagadzirirwa kudzikisa kukakavara. Iyi chaiyo yekutenga nharaunda, pamwe chete nemitero iri nyore yekudzosera kumashure, yakaitwa kunyange nyore nekutenga kwakaderera kwekukwesana, inotungamira mukuwedzera kuzvidemba kwemutengi uye pfungwa yekuti vatengi vanogona kuramba kubhadhara nekuti mabhizinesi anozongozvigamuchira izvo. Tsvagiridzo inoratidza kuti ingangoita 40% yekudzoka uye kubhadharisa kuri nekuda kwezvikonzero izvi, uye kwete nekuda kwekubiridzira kana kuba chitupa. Zviri nyore, zvinonzwa zvisina maturo, uye hapana kutaurirana kwakabatana nemutengesi.

Zvichienderana nebhizinesi rako, kumwe kurasikirwa kuchakonzerwa nehunyengeri uye kuba chitupa (iyo Chargeback Gurus akaisa iyo nhamba pane inotyisa yakadzika 10-15% zvichienzaniswa kubiridzira kwoushamwari). Hazvina kujairika kuti vana vashandise kadhi remubereki wavo vasina ruzivo, asi kuchine vakabatikana vanoshusha kunze uko, kunyanya sezvo chaiko-nyika kiredhiti kadhi kubiridzira kuchiwedzera. Mune zviitiko izvi, iwe unenge usiri kubata nemutengi chaiye, asi mumwe munhu achishandisa ruzivo rwavo.

Kurasikirwa Kwakanyanya Zvakadii?

Transaction yakavakirwa mabhizinesi anofanirwa kufunga nezve yavo margins uye izvo zvinodikanwa zvemubhadhari mupi. Vazhinji vanopa vanoda zvishoma pasi pe1% mukudzosera kumashure uye isingasviki 0.5% muCH inodzoka. Iwe unogona "kuviga" imwe yakanyanya njodzi, zvikamu zvinobatsira muhuwandu hwako kana yako yakazara kurasikirwa mwero iri pasi, asi iwe unofanirwa kuichengeta yakaderera zvachose. Mukufamba kwenguva, kunyangwe 1% yekurasikirwa mwero inoungana nekufamba kwenguva.

Kudzivirira Kusiyanisa Sevhisi

Munyika ine njodzi yekutengeserana, ruzivo rwakajairika kuti inguvai makambani anoshandisa pakudzivirira uye kuona zvisati zvaitika, asi kungoregedza kudzikisira post-kurasikirwa uye kusevha. 

Kurasikirwa chikamu chebhizimusi chero ripi zvaro, nekuti kukwidziridzira zero zero kunoreva kudzivirira kwakanyanya - urikudzora bhizinesi rakanaka. KubiridziraSciences, uye wekutanga wekubiridzira wekubiridzira, aikwanisa kubatsira vatengesi zvakapetwa bhizinesi nekusimbisa pakurwisa kubhadharisa. Iwe unofanirwa kufunga kuti imarii bhizinesi yauri kuramba nekuda kwenzira dzakanyanya kudzvinyirira, uye chii chimwe chaungaite kana iwe uine yakaderera kurasikirwa mitengo.

Kana iwe uchipa sevhisi uye wobva wangoidzima kune vatengi vasingabhadhari, pamwe unowana zvakanyanya kudzikira kurasikirwa mitengo. Iwe unofanirwa kufunga kuti vangani veavo vatengi iwe aunogona kuhwina zvakare nekuyedza kugadzirisa iyo yakasarudzika bhalansi uye kuvanzwa ivo kunze. Yakanakira post-kurasikirwa sevhisi inotarisa pane ruzivo rwevatengi nekugadzirisa nyaya dzebasa sekuzowana kwayakaita mari yawakakweretwa. 

Izvozvowo ndezvechokwadi nekurasikirwa kwekubiridzira. Nepo dzimwe dzenyaya dzekubiridzira idzi dziri dzechokwadi, dzakawanda mhedzisiro yekusahwisisa kana kusawirirana kwebasa. Nekuvaka sevhisi yekuyerera iyo inotarisa pakunzwisisa chinangwa chevatengi, iwe unozogona kuvandudza kuchengetedza, kudzidzisa timu yako maitiro ekudzivirira kurasikirwa zviri nani, uye kubhadharwa.

Mazuva Ekutanga Ekutanga

Tinokurudzira kuti iwe ushande pakurasikirwa mukati-mumba mumavhiki ekutanga. Kushanda pakurasikirwa iwe pachako kune mabhenefiti maviri:

  1. Sezvo iwe urikushandisa brand yako kubata mutengi, iwe uri mukana wekuyananisa nevatengi vakavhiringidzika uye wozvichengeta.
  2. Kubata nevatengi vakashatirwa kunogona kuve chidzidzo chakakosha nezve rako bhizinesi, uye haudi kutarisira kune vamwe kuti vakupe iwo mhinduro pakutanga.

Pane zvinhu zviviri zvekuita mushure mekukanganisa:

  1. Kutanga an zvoga kupora muitiro. Kana kadhi rekubhadhara rakatadza, edza kuchaja zvakare mushure memazuva mashoma. Kana mubhadharo weACH watadza, funga kuyedza zvakare (chimiro chemubhadharo weAS chakasiyana uye kuyedza zvakare kwakaomarara). Kana iwe uine zvinopfuura kamwe chete chimbo chekubhadhara chakanamirwa kuaccount, kuyedza kuchaja iyo. Izvi zvinofanirwa kuperekedzwa pamwe nechiedza kusvika-kwekuedza kuyedza. 
  2. kutanga mumiririri nemupi wako wekubhadhara. Nekufamba kwenguva iwe unodzidza kuti rudzii rweuchapupu hunodiwa kumiririra uye kuita zvirinani pakupidigura kudzosera kumashure. Unogona kusimuka kusvika 20-30% kumashure uchishandisa nzira iyi.

Kana Kwokutanga Kuunganidzwa Kuedza Kukundikana

Mabhizinesi mazhinji anotya pakushandisa masangano ekuunganidza zvikwereti kuti awane kurasikirwa. Iyo indasitiri yakawana mukurumbira wayo wakashata nekuenderera mberi nekushandisa hunyanzvi hunyanzvi uye yakaipa UX. Apa ndipo panokosha kusarudza waunodanana naye zvakakosha; kushanda nekambani yehunyanzvi iyo inonyanya kugadzirisa ruzivo rwevashandisi vekutora chikwereti kunogona kubatsira brand yako. 

Outsourcing rekuunganidza basa rinogona kutsigira chako chiratidzo nekupa vatengi nzira yekuburitsa kushushikana kwavo vasati vabhadhara. Kune vatengi vanoramba kutaura newe, vachipa nzira yakasimba yekukakavara vachikumbira kubhadharwa chishandiso chinoshanda kuti vanzwisise kuti nei vakadzosera mubhadharo wavo pakutanga. 

Izvi zvakare ndezvechokwadi kune vanobiridzirwa: kupa vatengi nzira yakapusa yekuzviratidza kune wechitatu kunobatsira kusiyanisa ivo chaivo vanobiridzirwa kubva kune vanozvidemba vatengi uye kunopa vanobiridzira manzwiro ekudzivirira uye kunzwisisa.

Closing Thoughts

Transaction kurasikirwa chikamu chekuita bhizinesi uye zvinoda kutarisirwa. Kushandisa yakapusa-mumba maitiro neakasimba ekushambadzira mudiwa kunogona kukubatsira iwe kuti ubhadharwe, unzwisise mutengi wako zvirinani, uye kunyange kugadzirisa kuvandudza.

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