Ndiani Anotsanangura Tekinoroji Kambani Yako?

tsvaga1

Tsanangudzo yehunyanzvi ndeiyi:

iko kushandiswa kwesainzi kune zvekutengeserana kana indasitiri

Nguva yadarika, ndakabvunza, "Kana rako IT department raiuraya hunyanzvi“. Wakave mubvunzo wakabvunza mhinduro chaiyo! Mazhinji madhipatimendi eIT anokwanisa kudzora kana kugonesa hunyanzvi… madhipatimendi eIT anogona kutadzisa kana kugonesa kugadzirwa nekutengesa?

Nhasi, ndave nemufaro wekusangana naChris kubva Kuwedzera. Yakanga iri hurukuro yemweya uye isu takakuvara tichienda ingangoita maminetsi makumi mana nemashanu apfuura kwataida.

Chimwe chezvidimbu zvinonakidza zvehurukuro zvaikurukura kuti ndiani aive nesarudzo yekutenga chikuva kana SEO masevhisi. Isu tese takagomera apo sarudzo iyi yakawira mumaoko emumiriri weIT. Ini handisi munzira yekuzvidza vashandi veIT - ini ndinovimba nehunyanzvi hwavo zuva nezuva. Kubhuroka kweSEO izano rekutsvaga rinotungamira… a kushambadzira mutoro.

Nekudaro, zvinokatyamadza kuti dhipatimendi reIT rinowanzo gadzikwa papuratifomu kana maitiro anozivisa mhedzisiro yebhizinesi. Zvakawandisa nguva, ini ndinoona mhedzisiro yebhizimusi (hunyanzvi, kudzoka mukudyara, nyore kushandisa, nezvimwewo) kutora chigaro chemberi muchisarudzo chekutenga.

Mukusarudza isu seye yavo yehukama blogging chikuva, kazhinji iri IT department iyo inotenda kuti ivo vanogona kuita a vakasununguka mhinduro ye blogging. A blog iri blog, handiti?

  • Usamborega kuti zvirimo hazvina kugadziridzwa
  • Usamborega kuti chikuva hachina kuchengetedzeka, kugadzikana, kuchengetedza-kusununguka, kuwanda, nezvimwe.
  • Usamborega kuti puratifomu haina kutyisa kumamirioni ekuonekwa kwemapeji uye makumi ezviuru evashandisi.
  • Usamborega kuti iyo kambani yakaivaka yakashandisa mazana ezviuru zvemadhora mukutsvaga uye kusimudzira kuverengera maitiro akanakisa uye kuteedzera injini yekutsvaga kwakabatanidzwa.
  • Usamborega iyo inongedzo yemushandisi iri nyore kuti chero munhu ashandise, pasina chero chinodiwa chekudzidziswa kwakasimba.
  • Usamborega iyo system inoitwa otomatiki saka hapana ruzivo rwekumaka uye kupatsanura runodiwa.
  • Usamborega kuti vashandi vedu vanoongorora kufambira mberi kwevatengi vedu kuti vaone kubudirira kwavo.
  • Usamborega kuti chikuva chinouya nekuenderera mberi kwekudzidzisa kubatsira mabloggi kuvandudza hunyanzvi hwavo uye kuwedzera kudzoka kwavo mukudyara nekufamba kwenguva.

Iine SEO, inowanzo gakava rakafanana. Ini ndanga ndatove kune rimwe divi rakapesana reSEO nharo, ndichikuudza izvozvo haudi SEO nyanzvi. Jeremy akandiyeuchidza nezve ino positi… doh!

Pfungwa yangu yaive yekuti makambani akawandisa haana NO yekutsvagisa injini uye arikushayikwa pane yakawanda yakakosha traffic. Dai vakangoita iyo pasipasi, vangangoisa saiti yakanaka ivo yavakashandisa $ 10k pamberi pevashanyi vashoma. Iyi posvo yakanyorerwa ruzhinji rwemakambani asina makwikwi uye asina kugadziridza… chaive chikumbiro chekuti aite zvishoma.

Kune makambani mumaindasitiri emakwikwi, zvakadaro, 80% yakagadziridzwa haina kana padhuze. 90% haina kukwana. Kuti uwane chinzvimbo che # 1 pane yakakwikwidza izwi inoda hunyanzvi hweimwe yemashoma emakambani munyika. Kana iwe uri mune inokwikwidza zvine mwero yekutsvaga injini mhinduro peji, yako IT department haisi kuzokuendesa iwe ku # 1. Iwe uchave nerombo rakanaka kana ivo vakakutora iwe pane iyo yekutanga peji remhedzisiro.

Iwe haungaise dhipatimendi rako reIT kuve mutariri weboka rako rekutengesa, zvakadaro uchavaisa mukutarisira tekinoroji inogona kudzivirira kambani yako kuti isatengese. Kana uchizoshandisa tekinoroji chaizvo… ita shuwa kuti unonyatsoongorora mikana nezvakanaka usati wafunga kuti unogona kuzviita wega!

5 Comments

  1. 1

    Pane musiyano wenyika pakati pekubloga chikwiriro uye SEO nzira.

    Nzvimbo yekubhuroga ingori musanganiswa wesoftware nehardware, uye madhipatimendi eIT akanaka pakuisa izvo pamwechete. Kune zvakare vatengesi vazhinji vanoita basa iri, kungave nekuti ivo vane proprietary software, kana nekuti ivo vagara varidzi kana kurojesa Hardware, kana nekuti vane hunyanzvi hwakawanda mukuchengetedza iyi chaiyo IT stack. Mubvunzo wekuti unoparadzanisa sei manejimendi epuratifomu yako yebhurogi pakati pevanhu vari-mumba uye vanhu vakabuda kunze ndiyo inogoneka "tenga / kuvaka / kukwereta" IT dambudziko.

    Iyo SEO zano, zvisinei, rinenge rakazvimiririra zvachose pane yako blogging papuratifomu. Iwe unogona kuve neyakakura kana inotyisa SEO zvisinei nepuratifomu. Asi kushandisa SEO kambani ndiko kwete sekushandisa yechitatu-bato IT kambani. Zvakafanana nekuhaya vanyori vanogona kushandura pfungwa dzako mumutauro weGoogle.

    Chokwadi, unogona kushandisa yemahara, yakavhurika sosi blogging software. Uye ngativei vakanaka, Doug-WordPress inomhanya pane yakachengeteka, yakagadzikana, isina zvakawanda zvivakwa. Vashandisi veWordPress vanosanganisira iyo Dow Jones, Iyo New York Times, People Magazine, Fox News uye CNN-ese ayo anopfuura ako "mamiriyoni emapeji maonero, makumi ezviuru zvevashandisi" bvunzo. Automattic (vanhu vanogadzira WordPress) vane makumi emamiriyoni mukati mari yekushandira, iyo yandinofunga inoumba tsvagiridzo yakakura uye bhajeti reinjiniya. WordPress haisi toyi.

    Nekudaro, WordPress ingori bhurogi chikuva. Chaizvoizvo, ndizvo chete hafu a blogging platform-iyo yakazaruka-sosi WordPress software (kunyange kune asingaverengeki WordPress hosting services, kusanganisira WordPress.com.) Kana iwe uchifarira chero dhigirii rekuvimbika kana scalability, unofanirwa kuisa mari mune zvakakosha hardware uye unyanzvi.

    Saka, dhipatimendi reIT rakarurama kuti bhurogi ingori bhurogi uye vanogona kushandisa maturusi emahara kuti chikamu cheblog chiende. Asi mazhinji ebasa uye mazhinji ezvakakosha kukosha hazvisi musoftware. Inenge iyo pfungwa yese yekuve neblog inogoneka kuburikidza neyakadzama uye inoenderera SEO zano. Uye kana iwe waona kuti ndizvo zvaunoda, chimwe chinhu chaunofanira kunge uchida kubhadhara.

    Dambudziko nderekuita kuti madhipatimendi eIT aone kuti yakanaka SEO haisi shoma yehupenzi, kuti yakaoma, kuti inogara ichichinja, uye kuti inoita mutsauko wese munyika.

    @robbyslaughter

    • 2

      Hi Robby!

      Handina chokwadi chekuti uri kubvumirana neni here kana kuti hausi kubvumirana neni. Iwe neni tinoziva kuti Dow Jones, The New York Times, People Magazine, Fox News uye CNN havasi kumhanyisa WordPress 'sezvairi'. Ivo varikumhanyisa pasina imwe mari yekuwedzera yezvivakwa, mutengo wekuvandudza theme, mutengo wekutsvaga injini, nezvimwe? Iwe haufunge kuti vari kushandisa mari kudzidzisa vashandi vavo nezvekushandisa mapuratifomu iwayo? Kana kusimudzira kupfuudza zvirimo kumapuratifomu iwayo? Zvamazvirokwazvo vakadaro! Rimwe nerimwe remabhizinesi aya rakaisa mari yakati wandei kuti riite 'yemahara' chikuva chivashandire.

      Blog ingori bhurogu, asi bhurogi chikuva HAISI chikuva chekubhuroga chete. Iro keyword simba mita, otomatiki yekumaka, kupatsanura uye kuiswa kwemukati muCompendium misiyano mikuru. Zvinoda kuti mushandisi apedze nguva shoma achinetseka nezve 'maitirwo' ekublogi, 'maitiro' ekugadzirisa zvirimo, uye nguva yakawanda achinetseka nezve 'chii' chekubloga. Bhizinesi mablogiki anofanirwa kutarisisa meseji yavo - kwete chikuva chavo.

      Ini ndinovimbisa iwe kuti chero munhu anogona kuvhura Compendium uye intuitively kutumira uye iyo positi ichagadziridzwa. Izvi hazvisizvo neWordPress. Ruzhinji rwevanhu vandakadzidzisa pachangu nzira yekubhuroga zvinobudirira neWordPress vanga vasingazive kuti vangani vakashaya nepositi yega yega.

      Zvekare, kutariswa kwedhipatimendi reIT hakuwanzo kutarisisa bhizinesi. Ndagara ndichitenda vezera rangu reIT 'vachiongorora' kutenga kwangu software kuona kuti handisi kuisa kambani panjodzi; zvisinei, havazombokwanisi kuziva mabhenefiti epuratifomu kana zano nemabatiro ayo pabhizinesi. Hazvisi izvo zvavakadzidziswa, izvo ruzivo rwavo mune, kana izvo zvavanofanira kushandiswa.

      Rega vanhu vebhizinesi vaite sarudzo dzebhizinesi! Rega IT ive vapangamazano vavo vanovimbwa navo.

      • 3

        Ini handisi kubvumirana kana kupokana nepfungwa yako yese, ndiri kungojekesa zvaunotaura.

        Hapana akataura kuti vashandisi vakuru veWordPress vari kumhanyisa software pasina mamwe magadzirirwo uye mutengo wezvivakwa. Iwe wakadaro "Usave nehanya kuti chikuva hachina scalable kumamiriyoni emapeji ekuona uye makumi ezviuru zvevashandisi", asi ichocho hachisi chokwadi. Zviri pachena kuti zvinogoneka kuyera WordPress (kana Blogger, kana Drupal kana DotNetNuke kana Compendium uye zvichingodaro) kune iyi nhanho, asi iwe unofanirwa kuisa mari muhardware, inotsigira software uye hunyanzvi hunyanzvi. Mubvunzo hausi wekuti zvinogoneka, ndezvekuti unoda kuzviita iwe pachako kana kuti uchida kuti mumwe munhu akuitire.

        Ehe, a blogging platform ingori blogging platform. Iko kusanganiswa kwesoftware uye hardware inogadzira blog. Chokwadi, mamwe ane akasiyana maficha, uye iwo maficha anogona kunge aine kukosha kwakawanda uye akakosha mari yakawanda. Pasinei nokuti une IndyCar, BMW yakazara-yakazara kana rori yakavimbika, une motokari yemotokari inogona kufambiswa kubva pane imwe nzvimbo kuenda kune imwe nzvimbo B. Ichokwadi here kuti dzimwe dzemotokari idzi dzakanyatsokodzera kune mamwe mabasa? Zvamazvirokwazvo. Mubvunzo ndewokuti: ibasa ripi rauri kuedza kuita?

        Ndine chokwadi chekuti kana iwe ukaisa mushandisi padivi-ne-parutivi neCompendium uye chero yakavhurika-sosi yekubhuroga chikuva, iyo positi paCompendium blog yaizotyaira traffic yakawanda--kunyangwe izvo zvinyorwa zvaive izwi-neshoko zvakafanana. Iko kukosha kukuru kune kambani yako! Kana iyi kesi yekushandisa iri mumiriri, inogadzira nzvimbo inonakidza yekutengesa yeCB.

        Asi ngationgororei sei iyo imwe post yaizowana yakawanda traffic. Chikonzero chikuru ndechekuti Compendium iyo kambani ine chirongwa chinoenderera mberi. Iwe uri kugadzirisa iyo codebase nguva dzese. Iwe uri kubatanidza kune macustomer posts kuti uvabatsire kuvaka mukurumbira. Iwe unosangana nevatengi uye unopa imwe dzidziso uye zviwanikwa. Unochengetedza zvivakwa zvakavimbika zvakanyanya. Zvakawanda, kana zvisiri zvakawanda zvakanakira Compendium pamusoro pechishandiso chemahara ibasa rinoenderera uye nerutsigiro rwaunopa software yako, vatengi vako, uye zvirimo.

        Uye zvakare, icho chikomborero chinoshamisa uye vazhinji vevatengi vako vanofara zvikuru. Asi hachisi chikamu chakakosha chesoftware yako uye hardware "blogging platform." Iwe unogona kuwana mhedzisiro imwechete nekushandisa akasiyana software (asi ringave rakawanda basa!) Izvi ndizvo chaizvo zvinoda makambani DK New Media ita mazuva ose. Chero ani anobatanidzwa mukuita sarudzo yekubhuroga kwemakambani anofanirwa kunzwisisa aya nuances.

        Chinhu chakakosha apa ndechekuti basa rerimwe dhipatimendi rinopera uye remumwe munhu rinotanga. Hapana mhinduro dziri nyore kumubvunzo iwoyo. Zvakatonyanya kuipa, kana chero chikamu cheiyo mutsara chikayambuka kunze kwekambani kune mumwe mutengesi wechitatu, panotanga kuve nenzvimbo dzisina kujeka pakati pemasangano uye zvinova zvakaoma kuongorora njodzi nemabhenefiti. Unodzivirira sei perimeter yako kana vanhu vekunze vachiwana? Kana, kubva kudivi rekushambadzira: une chokwadi sei kuti mupi wepapuratifomu wekunze haasi kuzokanganisa uye kukanganisa brand yako? Njodzi idzi dzinogona kunge dziri diki kana huru, asi hadzisi zero.

        Ndine chokwadi chekuti sarudzo zhinji dzine chekuita netekinoroji dzinoitwa neIT pasina ruremekedzo rwakakwana kune zvinorehwa nebhizinesi. Asi dambudziko rinoenda nenzira mbiri — vanhu vebhizinesi vanofanirwa kunzwisisa zvakawanda nezveIT uye zvinopesana. Kushanda pamwe chete panzvimbo pokurwisana kuchabatsira munhu wose.

        • 4

          Ndatenda nekujekesa ikoko, Robby! Ndichamira nemacomments ekupedzisira. Ndinovimba zviwanikwa zvangu zveIT kuve varairidzi vangu saka ini ndisaite chinhu chakapusa. Nekudaro, ini handisi kuzovapa sarudzo yekupedzisira pamapuratifomu uye mazano ari mune yakanakisa kufarira kufambisa bhizinesi kumberi. Isu tose tine masimba edu uye anofanirwa kushandiswa zvakafanira.

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