Tsanangudzo yehunyanzvi ndeiyi:
iko kushandiswa kwesainzi kune zvekutengeserana kana indasitiri
Nguva yadarika, ndakabvunza, "Kana rako IT department raiuraya hunyanzvi“. Wakave mubvunzo wakabvunza mhinduro chaiyo! Mazhinji madhipatimendi eIT anokwanisa kudzora kana kugonesa hunyanzvi… madhipatimendi eIT anogona kutadzisa kana kugonesa kugadzirwa nekutengesa?
Nhasi, ndave nemufaro wekusangana naChris kubva Kuwedzera. Yakanga iri hurukuro yemweya uye isu takakuvara tichienda ingangoita maminetsi makumi mana nemashanu apfuura kwataida.
One of the interesting pieces of the conversation was discussing who owned the decision to purchase a platform or SEO services. We both sighed when that decision fell into the hands of an IT representative. I'm in no way trying to disparage IT professionals – I rely on their expertise on a daily basis. Kubhuroka kweSEO izano rekutsvaga rinotungamira… a kushambadzira mutoro.
However, it's intriguing that an IT department is often put in charge of a platform or process that determines business results. Too many times, I see business results (innovation, return on investment, ease of use, etc.) taking a backseat in the purchasing decision.
In selecting us as their corporate blogging platform, it's often the IT department that believes that they can implement a vakasununguka mhinduro ye blogging. A blog iri blog, handiti?
- Usamborega that the content isn't optimized
- Usamborega that the platform isn't secure, stable, maintenance-free, redundant, etc.
- Usamborega that the platform isn't scalable to millions of pageviews and tens of thousands of users.
- Usamborega kuti iyo kambani yakaivaka yakashandisa mazana ezviuru zvemadhora mukutsvaga uye kusimudzira kuverengera maitiro akanakisa uye kuteedzera injini yekutsvaga kwakabatanidzwa.
- Usamborega iyo inongedzo yemushandisi iri nyore kuti chero munhu ashandise, pasina chero chinodiwa chekudzidziswa kwakasimba.
- Usamborega iyo system inoitwa otomatiki saka hapana ruzivo rwekumaka uye kupatsanura runodiwa.
- Usamborega that our staff monitors our clients' progress to ensure their success.
- Usamborega kuti chikuva chinouya nekuenderera mberi kwekudzidzisa kubatsira mabloggi kuvandudza hunyanzvi hwavo uye kuwedzera kudzoka kwavo mukudyara nekufamba kwenguva.
With SEO, it's often the same argument. I've even been on the opposite side of the SEO argument, telling you that you don't need an SEO expert. Jeremy akandiyeuchidza nezve ino positi… doh!
Pfungwa yangu yaive yekuti makambani akawandisa haana NO yekutsvagisa injini uye arikushayikwa pane yakawanda yakakosha traffic. Dai vakangoita iyo pasipasi, vangangoisa saiti yakanaka ivo yavakashandisa $ 10k pamberi pevashanyi vashoma. Iyi posvo yakanyorerwa ruzhinji rwemakambani asina makwikwi uye asina kugadziridza… chaive chikumbiro chekuti aite zvishoma.
For companies in competitive industries, though, 80% optimized isn't even close. 90% isn't enough. To get a #1 ranking on a highly competitive term requires the expertise of one of a handful of companies in the world. If you're in an even moderately competitive search engine results page, your IT department isn't going to get you to #1. You'll be lucky if they even get you on the first page of results.
You wouldn't put your IT department in charge of your sales team, yet you'll put them in charge of a technology that could prevent your company from getting sales. If you're going to apply technology practically… make sure you fully investigate the opportunities and advantages before you think you can do it alone!