Content MarketingTsvaga Kutengesa

Corporate Blogging: Gumi Inowanzo bvunzwa kubva kuMakambani

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Kana paine chinhu chimwe chete chinokudhonzera iwe kuchokwadi, chiri kusangana nemabhizimusi ematunhu kuti vakurukure kublogi uye vezvenhau.

Mikana ndeyekuti, kana iwe uchiverenga izvi, iwe unonzwisisa blogging, social media, social bookmarking, search engine optimization, nezvimwe Ndiwe wega!

Kunze kwe 'blogosphere', corporate America ichiri kurwisana nekutsvaga zita rezita uye nekuisa peji rewebhu. Ndizvo chaizvo! Vazhinji vachiri kutarisa kuClassifieds, Yellow Pages, uye Direct Mail kuti izwi ribude. Kana uine mari, pamwe unotoenda kuRadio kana TV. Aya masvikiro ari nyore, handizvo here? Ingoisa chikwangwani, nzvimbo, shambadziro… uye mirira kuti vanhu vazvione. Hapana analytics, mapeji ekuona, akasiyana vashanyi, chinzvimbo, permalinks, pings, trackbacks, RSS, PPC, injini dzekutsvaga, chinzvimbo, masimba, kana kuiswa - ingotarisira uye unamate mumwe munhu anoteerera, anotarisa, kana kutarisa kambani yako.

Ichi chinhu chewebhu chiri kwete nyore kune yakajairika kambani. Kana musinganditendi, mirai nedunhu reWebhu Musangano wevanotanga, Musangano weKushambadzira wedunhu, kana Chamber of Commerce chiitiko. Kana uchida kuzvipikisa, tora mukana wekutaura. Zvinovhura maziso!

Corporate Blogging FAQs

  1. Chii chinonzi blogging?
  2. Sei makambani achifanira blog?
  3. Ndeupi musiyano uripo pakati peku blogga uye webhusaiti?
  4. Ndeupi musiyano uripo pakati pekublogi newebhu foramu?
  5. anoita yaiita sei zvikuru?
  6. Tinofanira kuzviita kangani?
  7. Tinofanira here kutora yedu blog pane yedu webhusaiti kana kushandisa yakagadziriswa mhinduro?
  8. Ko zvakadiniko nezvakataurwa?
  9. Unogona kupfuura munhu mumwe chete blog?
  10. Isu tinodzora sei chiratidzo chedu?

Sezvo ndakanga ndanyura muindasitiri iyi, ndakashamiswa pandakatanga kunzwa mibvunzo iyi. Wese munhu aisaziva nezve blogging? Wese mushambadzi akange asina kudzika midzi musocial media sezvandaive.

Heano Mhinduro Dzangu:

  1. Chii chinonzi blogging? Izwi rekuti blog rinongopfupisa weblog, bhuku repamhepo. Kazhinji, bhurogi rinosanganisira zvinyorwa zvakaiswa muzvikamu uye zvinogara zvichiburitswa. Imwe neimwe positi inoita kunge ine yakasarudzika kero yewebhu kwaunogona kuiwana. Imwe neimwe positi kazhinji ine nzira yekupindura yekukumbira mhinduro kubva kumuverengi. Blogs anoburitswa kuburikidza HTML (saiti) uye RSS anofudza.
  2. Sei makambani achifanira blog? MaBlogs anewo akasiyana epasi tekinoroji ayo anowedzera tekinoroji yekutsvaga uye kutaurirana nemamwe mablogiki. Mablogger ane mukurumbira anowanzoonekwa sevatungamiriri vanofunga mumaindasitiri avo - vachibatsira kusimudzira mabasa avo kana mabhizinesi avo. MaBlogs ari pachena uye anotaurirana - kubatsira makambani kugadzira hukama nevatengi vavo uye tarisiro.
  3. Ndeupi musiyano uripo pakati peku blogga uye webhusaiti? Ini ndinoda kuenzanisa webhusaiti nechiratidzo kunze kwechitoro chako, uye bhurogi rako ndiko kubata maoko kana muchengeti achipinda pamusuwo. Mawebhusaiti emhando ye'Bhurocha' akakosha - anoronga zvigadzirwa zvako, masevhisi, uye nhoroondo yekambani uye anopindura ruzivo rwese rungatsvakwa nemumwe munhu nezvekambani yako. Iyo blog ndiko kwaunosuma hunhu kuseri kwekambani yako, zvakadaro. Iyo blog inofanirwa kushandiswa kudzidzisa, kutaurirana, kuita pane kushoropodzwa, kutyaira kufarira uye kutsigira chiono chekambani yako. Zvinowanzoita zvishoma zvishoma, zvishoma kukwenenzverwa, uye zvinopa nzwisiso yemunhu - kwete kungotenderera kushambadzira.
  4. Ndeupi musiyano uripo pakati pekublogi newebhu foramu? Zvichida chinhu chikuru pamusoro peblog ndechekuti blogger inotyaira meseji, kwete muenzi. Zvisinei, mushanyi anowana kuzvigamuchira. A web forum inobvumira chero munhu kuti atange hurukuro. Ini ndinowanzo kuona chinangwa chevaviri zvakasiyana. imho, maforamu haatsivi mablog kana zvinopesana - asi ini ndaona kubudirira kuita kweese ari maviri.
  5. anoita yaiita sei zvikuru? Zvinoita sei vakasununguka inzwi? Kune matani ekubloga maapplication kunze uko - ese akagashirwa uye software yaunogona kumhanyisa pane yako blog. Kana vateereri vako vakakura, unogona kumhanya mune dzimwe bandwidth nyaya dzingada kuti utenge mune iri nani yekutambira pasuru - asi izvi hazviwanzo. Kubva pakuona kwekambani, ini ndaizoshanda newebhu saiti yako kana kambani yako yekusimudzira kuti uwedzere nzira dzako dzekubhuroga uye nekuzvibatanidza nebhurocha rako saiti kana chigadzirwa, zvakadaro! Izvo zviviri zvinogona kufambisana zvakanaka chaizvo!
  6. Tinofanira kubudisa kakawanda sei? Frequency haina kukosha sekuenderana. Vamwe vanhu vanobvunza kuti kangani pandinoshanda pane yangu blog, handifunge kuti ndinojairika. Ini ndinowanzo kuita zvinyorwa zviviri pazuva… imwe iri manheru uye imwe ipositi ine nguva (yakafanonyorwa) inodhinda mukati mezuva. Manheru ega ega nemangwanani ini ndinowanzo pedza 2 kusvika 2 maawa ndichishanda pane yangu blog kunze kwebasa rangu renguva dzose. Ndakaona mablogiki akanaka anotumira maminetsi mashoma uye mamwe anotumira kamwe pasvondo. Ingoziva kuti kana uchinge waisa tarisiro nezvakajairwa zvinotumirwa iwe unofanirwa kuchengetedza izvo zvinotarisirwa, zvikasadaro unorasikirwa nevaverengi.
  7. Tinofanira here kutora yedu blog pane yedu webhusaiti kana kushandisa yakagadziriswa mhinduro? Kana wanga uri muverengi wangu kwenguva refu, uchaziva kuti ini pachangu ndinofarira kutambira bhurogi rangu nekuda kwekuchinjika kwarinondipa mukushandurwa kwemagadzirirwo, kuwedzera mamwe maficha, kugadzirisa kodhi ini, nezvimwewo Kubva pakunyora. izvo zvinyorwa, zvakadaro, zvakagadziriswa mhinduro zvakasimudza bar. Iwe unogona ikozvino kushanda neyakagadzirirwa mhinduro, iva neyako zita rezita, gadzirisa dingindira rako uye wedzera maturusi uye maficha anenge pamwe chete kana iwe uchitambira yako. Ndakatanga bhaibheri rangu Blogger asi nekukurumidza akaiendesa kune yakagadziriswa mhinduro uchishandisa WordPress. Ini ndaida kuva neyangu domain uye kugadzirisa saiti zvakare.
  8. Ko zvakadiniko nezvakataurwa? Vamwe vanhu vanotenda kuti haugone kuve neBlog yakatendeseka kunze kwekunge paine munhu nemunhu wese anogona kutaura nezvayo - kunyangwe inhema kana kutuka. Izvi zvakangopusa. Unogona kubuda kubva pane zvaunotaura zvachose - asi uri kurasikirwa nezvakakosha zvinogadzirwa nemushandisi! Vanhu vanotaura nezve blog yako vanowedzera ruzivo, zviwanikwa, uye zano - kuwedzera zvese kukosha uye zvirimo. Rangarira: Injini dzekutsvaga dzinoda zvemukati. Mushandisi-anogadzirwa zvemukati zvakanakisa sezvo zvisingakubhadharire chinhu asi zvinopa vateereri vako zvimwe! Panzvimbo pekusataura, ingo enzanisa zvaunofunga uye isa yakanaka yekutaura mutemo munzvimbo. Yako yekutaura mutemo inogona kupfupi uye nyore, Kana iwe uine hutsinye - ini handisi kutumira chako chirevo! Zvinogadzira zvisina kunaka zvirevo zvinogona kuwedzera kuhurukuro uye kuratidza vaverengi vako kuti uri rudzii rwekambani iwe. Ini ndinowanzo tenderera ese asi anonyanya kuseka kana iyo SPAM. Kana ini ndadzima chirevo - ini ndinowanzo tumira email munhu uye ndovaudza nei.
  9. Unogona kupfuura munhu mumwe chete blog? Zvamazvirokwazvo! Kuve neCategories uye maBlogger mukati meimwe neimwe yeaya mapoka akanakisa. Sei kuisa dzvinyiriro yose pamunhu mumwe? Une kambani yese yetarenda - shandisa. Iwe uchashamisika kuti ndiani wako akasimba uye anonyanya kufarirwa mablogiki (ndingave ndakagadzirira kubheja ivo havazove vanhu vako vekushambadzira!)
  10. Isu tinodzora sei chiratidzo chedu? 80,000,000 mabloggi munyika, ane mazana ezviuru akawedzerwa svondo rega rega… fungidzira chii? Vanhu varikublogga nezvako. Gadzira Google Alert yekambani yako kana indasitiri uye unogona kuona kuti vanhu vari kutaura nezvako. Mubvunzo ndewekuti iwe unoda kuti vadzore brand yako here kana kuti iwe udzore brand yako! Blogging inopa mwero wekujeka uyo makambani mazhinji asina kugadzikana nawo. Isu tinoti tinoda kubuda pachena, tinoda kukurudzira kuti zvinhu zvibude pachena, asi tinotya kusvika pakufa. Icho chinhu icho kambani yako ichangofanira kukunda. Kutendeseka, zvakadaro, vatengi vako uye tarisiro vanotoziva kuti hauna kukwana. Unenge wava kukanganisa. Iwe uchaita zvikanganiso ne blog yako, zvakare. Hukama hwekuvimba hwaunovaka nevatengi vako uye tarisiro inokunda chero slip-ups yaunoita.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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