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Makiyi Metrics Iwe Unofanirwa Kutariswa NepaDigital Marketing Campaign

Pandakatanga kuongorora iyi infographic, ndaive ndisina chokwadi kuti paive nemametric akawanda asipo… asi munyori aive pachena kuti vaive vakatarisa digital kushambadzira mishandirapamwe uye kwete zano rose.

Pane mamwe ma metric atinocherekedza zvakazara, senge nhamba yemazita akakosha uye chiyero cheavhareji, migove yemagariro, uye mugove wezwi… asi mushandirapamwe kazhinji une magumo ekutanga nekumira, saka haisi metric yese inoshanda mumushandirapamwe wakatsanangurwa.

ichi infographic kubva kuDhijitari Kushambadzira Philippines rinonyora metrics akakosha yekutarisa pakuongorora a digital kushambadzira mushandirapamwe, Kusanganisira:

Traffic Generation Metrics

Aya ma metric akakosha kune ese ari maviri ekutsvaga injini optimization (SEO) uye kubhadhara-per-click (PPC) nzira dzekushambadzira dzedhijitari:

  • Nhamba Yevaenzi Vakasiyana - iyi ndiyo nhamba yevanhu vanoshanyira webhusaiti kamwechete mukati menguva yakatarwa. Inotemerwa uchishandisa musanganiswa weiyo IP kero yemushandisi, browser makuki, uye zvimwe zvinhu. Kana munhu akashanyira webhusaiti kakawanda mukati menguva yakatarwa, vanozoverengerwa semuenzi mumwe chete akasiyana. Iyo yakasarudzika metric yevashanyi inogona kuyera saizi yevateereri vewebhusaiti uye kuwanda uko vanhu vanoshanyira saiti.
  • Traffic Sources -kusanganisira kutumirwa masosi, kushanya kwakananga, vashanyi kubva kutsvaga, vashanyi kubva pasocial media, vashanyi kubva kumaemail, vashanyi vanobva kubhadhare kutsvaga, uye imwe traffic isingaite kuverengerwa kune traffic sosi. Izvi zvinopa nzwisiso yekuti nzira dzeomnichannel dzirikudyara sei mumatanho chaiwo anokanganisa saiti yako traffic uye shanduko.
  • Vadivelu Comedy Mobile Traffic -Kana mushandisi akashanyira webhusaiti, analytics inounganidza ruzivo nezve mudziyo wavanoshandisa, kusanganisira rudzi rwechishandiso, sisitimu yekushandisa, uye saizi yechidzitiro. Ruzivo urwu rwunobva rwashandiswa kurongedza traffic se famba or Desktop. Kunzwisisa kuti nharembozha inokanganisa sei bhizinesi rako kwakakosha kuti iwe ugone kukwidziridza zviitiko zveiyo skrini diki.
  • Dzvanya-Kuburikidza Rate (CTR) - chiyero chekuti kushambadzira kana chidimbu chezvinyorwa zvepamhepo zvinokwezva vateereri zvakadii. Inoverengerwa nekugovanisa huwandu hwekudzvanya izvo zvirimo zvinogashira nenhamba yezvinoonekwa zvazvinogashira, zvinowanzoratidzwa sechikamu. A high CTR inoratidza kuti zvirimo zviri kuenderana nevateereri vayo uye zvinobudirira kutyaira webhusaiti traffic. A yakaderera CTR, kune rumwe rutivi, inogona kuratidza kuti zvirimo hazvisi zvekumanikidza kana zvinoenderana nevateereri vayo.
  • Mutengo-Pa-Kudzvanya (CPC) - mhando yemitengo inoshandiswa mukushambadzira kwepamhepo umo mushambadziri anobhadhara muripo pese painodzvanywa imwe yekushambadzira kwavo, inowanzoshandiswa nePPC kushambadzira. Kuyera CPC kunobatsira vatengesi kunzwisisa kuti marii yavari kubhadhara kuti vawane mutengi mutsva kana kutungamira kuburikidza nekuedza kwavo kushambadza. Nekukwirisa mishandirapamwe yavo yekushambadza kuti vawane yakaderera CPC, vashambadziri vanogona kudzikisa mutengo wavo wese wekushambadzira uye kuwedzera kudzoka kwavo mukudyara.

Shanduko Metrics

Kushandura traffic yewebhusaiti kuita inotungamira bhizinesi kana kutengesa chaiko ndicho chinangwa chekutanga chedhijitari yako yekushambadzira mushandirapamwe.

  • Chiyero chekushandura (CVR) - iyo muzana yevashanyi kuwebhusaiti vanozadzisa chiito chaunoda, sekutenga kana kuzadza fomu. Inoverengerwa nekugovanisa huwandu hwevashanduri nehuwandu hwese hwevashanyi, uye inowanzoratidzwa senge muzana. Nekugadzirisa webhusaiti yavo kuvandudza mwero wekutendeuka, varidzi vewebhusaiti vanogona kuwedzera mari yavo uye kugadzirisa kudzoka kwavo pakudyara.
  • Mutengo-Pa-Kutungamira (CPL) - inoverengerwa nekugovanisa mutengo wakazara weadhisheni nenhamba yevatengi vatsva kana vatengi vaanogadzira. CPL inopa vatengesi kunzwisisa kwekuti mushandirapamwe wega wega kana chiteshi chakanakisa sei. Semuyenzaniso, kana mushandirapamwe wekushambadzira uchidhura madhora zana uye ukagadzira vatengi vatsva gumi, iyo CPL ingangoita $100.
  • Bounce Rate - iyo muzana yevashanyi kune webhusaiti vanosiya saiti mushure mekuona peji rimwe chete. Inoverengerwa nekugovanisa nhamba yekushanya kwepeji-rimwechete (inozivikanwawo semabounces) nehuwandu hwehuwandu hwekushanya kune saiti. Chiyero chepamusoro chinogona kuratidza kuti vashanyi havasi kuwana zvirimo pawebhusaiti zvine chekuita kana kuita kana kuti webhusaiti haisi kuzadzisa zvavanoda. Inogona kunge iri chiratidzo chekunangisa vateereri vasiri ivo. A low bounce rate inogona kuratidza kuti uri kunanga vateereri chaivo uye vashanyi vanowana zvemukati zvesaiti zvakakosha uye vari kuongorora akawanda mapeji.
  • Avhareji Yepeji Maonero Pese Kushanya -Avhareji yemapeji ekuona pakushanya imwe metric inoyera avhareji yenhamba yemapeji anotariswa nemuenzi panguva yekushanya kumwe chete kune webhusaiti. Maonero epeji pakushanya anogona kudonha kana usina kufamba zvakanaka kana kuti ukasapa muenzi zvimwe zvinhu zvine chekuita nezvavaitsvaga.
  • Mutengo Wepakati Pe Peji Peji (CPV) - inoyera mutengo weavhareji wekuratidza vhidhiyo kana kushambadza kune muenzi. Nekukwirisa mishandirapamwe yavo yekushambadza kuti vawane yakaderera avhareji CPV, vashambadziri vanogona kudzikisa mutengo wavo wekushambadzira uye kugadzirisa kudzoka kwavo pakudyara.
  • Avhareji Nguva Pane Saiti - metric inoyera avhareji nguva inopedzerwa nemuenzi pawebhusaiti panguva imwe chete. Inoverengerwa nekugovanisa iyo yakazara nguva vashanyi vanopedza pasaiti nehuwandu hwese hwekushanya kune saiti. Nekuongorora iyi metric, varidzi vewebhusaiti vanogona kuona nzvimbo dzesaiti dzingangove dzichiita zvisina kunaka uye kushanda kudzivandudza kuti dziwedzere kushanya kwevashanyi.
  • Mutengo Wevashanyi Vanodzoka - metric inoyera chikamu chevashanyi kune webhusaiti vakamboshanyira saiti. Inoverengwa nekupatsanura nhamba yevashanyi vanodzoka nenhamba yese yekushanya kunzvimbo. Inogona kupa ruzivo mukuvimbika kwevateereri vesaiti kana kugona kwako kushambadza uye kuita kuti vatengi vadzoke.

Revenue Metrics

Izvi zvinokuudza kana imwe mushandirapamwe iine pundutso kana kuti kwete kuitira kuti iwe ugone kugadzirisa maitiro aungagone kuvandudza zvirimo kuti ubatanidze zvirinani, mitengo yepamusoro yekushandura, uye yakawanda yakakosha mari.

  • Return On Investment (Royi) - chiyero chekubatsira kwekudyara kana mushandirapamwe wekushambadzira. Inoverengerwa nekugovanisa kudzoserwa kwese pakudyara nemutengo wekudyara, uye inowanzoratidzwa senge muzana.

Verenga yako Yekushambadzira Campaign ROI neCalculator Yedu

  • Mutengi Wekutenga Mutengi (Các) - mari yose iyo bhizinesi rinopinda mukuwana mutengi mutsva. Inoverengerwa nekugovanisa mari yese inoshandiswa pakushambadzira uye kuedza kwekutengesa nehuwandu hwevatengi vatsva vakawana.
14 Yakanyanya Kukosha Metrics Yekutarisa muDigital Marketing Campaign yako

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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