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Dhijitari Marketer Kudzidziswa

Zvinyorwa zvaive pamadziro muindasitiri yekushambadzira yedhijitari sezvo denda rakapararira, kukiya kwakarova, uye hupfumi hwakatendeuka. Ini ndakanyora paLinkedIn mumazuva ekutanga ayo vatengesi vaida kudzima Netflix uye vazvigadzirire ivo pachavo kumatambudziko ari kuuya. Vamwe vanhu vakaita… asi, zvinosuwisa kuti vazhinji havana. Kubviswa pamabasa kuri kuenderera mberi kubvarura kuburikidza nematare ekushambadzira munyika yose.

Dhijitari kushambadzira ibasa rinonakidza kwaunogona kuwana maviri akasiyana evashambadziri vane akaenzana akasiyana hunyanzvi. Mumwe anogona kuve nyanzvi yekumaka ine hunyanzvi hwekugadzira ruzivo rwekuona nekutaurirana zvigadzirwa kana masevhisi ekambani zvinobudirira. Mumwe anogona kunge ari tekinoroji nyanzvi iyo inonzwisisa analytics uye inokwanisa kugadzira dhijitari yekushambadzira mishandirapamwe inotyaira kushambadzira kwekambani. Kupindirana kwehunyanzvi uye avhareji zuva rekushanda reimwe neiyi rinogona kusapunzika zvachose… zvakadaro vachiri kugona pamabasa avo.

Kana iwe uchida kuwedzera kukosha kwako kusangano rako razvino kana kuzvigadzirira rako rinotevera dhijitari rekushambadzira chinzvimbo, ini ndinonyanya kukurudzira kuti uzviise iwe mune imwe nyanzvi yekudzidzira.

Chii chinonzi Chigadzirwa cheDhijitari?

Mune mawonero angu, vatengesi vane dhijitari vane hunyanzvi ini vandakamboshanda navo vane nzwisiso yakadzama yemamwe makiyi makiyi nemasvikiro, asi vanonzwisisa zvizere maitiro ekuwedzera vamwe Ivo vanogona kunge vasina hunyanzvi mukati. Ini pachangu, ndinotenda hunyanzvi hwangu hwekumaka, zvemukati, zvekutsvaga, uye zvekushambadzira zvemagariro zvakandiita ndakabudirira mutengesi wedigital pamusoro pemakore.

Imwe nzvimbo yandisinganyepedzeri kunge ndine hunyanzvi mairi kushambadza uye kutengesa teknolojia. Ini ndinonzwisisa kuomarara asi ndinoziva kuti iyo yekudzidzira kodhi yekuvaka hunyanzvi hwangu hwakaoma zvakanyanya panguva ino mune rangu basa. Nekudaro, pandinenge ndichida zvekushambadzira zviwanikwa, ini ndinobatana nevandinoshanda navo vari kushanda zuva nezuva uye nezuva mune aya marongero zuva rega rega.

Izvo zvakati ... ini ndichiri kuda kunzwisisa kuti sei uye riini kushandisa kushambadzira sechikamu cheyese yedhijitari kushambadzira zano. Uye izvo zvinoda kudzidziswa kwekushambadzira kwedhijitari. Zvinogona kushamisa kune vazhinji venyu, asi ini ndiri kugara ndichitora makosi, ndichienda kumawebhusaiti, uye ndichidya zvemukati kuyedza kugara kumberi. Iyi indasitiri inofamba nekukurumidza uye iwe unofanirwa kupa nguva yekugara uri pamusoro.

Ungaita Sei Kuti uve Dhijitari Makaeter

Neiyo Udacity's nanodegree chirongwa, vanoenda vanogona kuwana hwaro hwekutarisa zvese zvinodiwa kuti ubudirire mutengesi wedhijitari. Vachadzidza kugadzira zvinyorwa zvekushambadzira, shandisa midhiya kusimudzira meseji yako, kuita kuti zvemukati zvionekwe mukutsvaga, kumhanya kushambadzira kushambadza uye kushambadza paFacebook. Pamusoro pezvo, dzidza mashambadziro ekuratidzira nemavhidhiyo uye sei kushambadza neemail, uye kuyera uye kugadzirisa neGoogle Analytics.

Dhijitari Marketer Kudzidziswa kubva kuUdacity

Iyo kosi inotora ingangoita mwedzi mitatu kana iwe uchipa maawa gumi pavhiki uye inosanganisira:

  • Kushambadzira Zvakakosha - Mune ino kosi, isu tinokupa iwe hwaro hwekubatsira iwe kuronga uye kuronga yako yekutengesa nzira. Isu zvakare tinokuzivisa iwe kumakambani matatu ayo anowanikwa mukati meDhijitari Kushambadzira Nanodegree chirongwa semienzaniso yekushandisa zvaunodzidza mune ese ari maviri B2C uye B2B mamiriro.
  • Zvemukati Zvekushambadzira Striki - Zvemukati zviri musimboti wezvese zvekushambadzira zviitiko. Mune ino kosi, iwe unodzidza marongero ako ezvekushambadzira zvemukati, maitiro ekuvandudza zvemukati zvinoshanda nemazvo kune vako vanotarisirwa vateereri, uye maitiro ekuyera kukanganisa kwayo.
  • Social Media Marketing - Zvemagariro midhiya inzira ine simba yevatengesi. Mune ino kosi, iwe unodzidza zvakawanda nezve epamusoro enhau enhau mapuratifomu, maitiro ekugadzirisa yako yemagariro midhiya kuvapo, uye maitiro ekugadzira zvinobudirira zvemukati papuratifomu yega yega.
  • Yemagariro Media Kushambadzira - Kucheka kuburikidza neruzha mune vezvenhau kunogona kunetsa, uye kazhinji, vashambadziri vanofanirwa kushandisa yakabhadharwa midhiya enhau kushambadzira nzira kusimudzira meseji yavo. Muchidzidzo ichi, iwe unodzidza nezve mikana yekushambadzira yakanangwa mumasocial media uye maitiro ekushambadzira ekushambadzira anoenderana nevateereri vako.
  • Tsvaga Engine Optimization (SEO) - Injini dzekutsvaga chikamu chakakosha cheiyo ruzivo rwepamhepo. Dzidza maitiro ekuvandudza yako yekutsvaga injini kuwanikwa kuburikidza neapo-saiti uye isiri-saiti zviitiko, zvinosanganisira maitiro ekuvandudza yako yakatarwa kiyi rondedzero runyorwa, gonesa yako webhusaiti UX uye dhizaini, uye ita musanganiswa-wekuvaka mushandirapamwe
  • Tsvaga Injini Kushambadzira neGoogle Ads - Kugonesa kuoneka mune yekutsvaga injini mhedzisiro chikamu chakakosha chekushambadzira kwedigital. Kusimbisa kuwanikwa kuburikidza neKutsvaga Injini Kushambadzira (SEM) inzira inoshanda yekuzadzisa zvinangwa zvako zvekutengesa. Mune ino kosi, iwe unodzidza maitiro ekugadzira, kuita, uye kukwidziridza anoshanda ad mushandirapamwe uchishandisa Google Ads.
  • Display Advertising - Ratidza kushambadzira chishandiso chakasimba chekushambadzira, chakasimbiswa nemapuratifomu matsva senge nhare, mikana mitsva yemavhidhiyo, uye kunongedzwa kunangidzirwa. Mune ino kosi, iwe unodzidza mashandisiro ekushambadzira anoshanda, anotengwa uye anotengeswa (kusanganisira munzvimbo yechirongwa), uye maitiro ekumisikidza yekuratidzira yekushambadzira mushandirapamwe uchishandisa Google Ads.
  • Email Marketing - Email inzira inoshanda yekushambadzira, kunyanya pakutendeuka uye kuchengetedza danho rerwendo rwevatengi. Mune ino kosi, iwe unodzidza maitiro ekugadzira email yekushambadzira zano, kugadzira uye kuita email email, uye kuyera mhedzisiro.
  • Edza uye gadzirisa neGoogle Analytics - Zviito zvepamhepo zvinogona kuteverwa, uyezve zvinogona kuita yako ekushambadzira edhijitari. Mune ino kosi, iwe unodzidza mashandisiro eGoogle Analytics kuyera vateereri vako, kuyera kubudirira kwekuwana kwako uye kuita kwekuita, kuyera shanduko yemushandisi wako kune zvinangwa zvako, uye shandisa izvo zviono kuronga uye kugadzirisa ako mabhajeti ekushambadzira.

Udacity's digital mushambadzi kosi inosanganisa chaiwo-epasirese mapurojekiti kubva kumaindasitiri nyanzvi uye inonyudza zvemukati zvakavakirwa mukudyidzana pamwe nepamusoro tier makambani.

Vadzidzisi vavo vane ruzivo vanotungamira kudzidza kwako uye vakatarisana nekupindura mibvunzo yako, kukukurudzira, uye kukuchengeta uri munzira. Iwe zvakare uchave nekwaniso yekutangazve rutsigiro, Github portfolio ongororo, uye LinkedIn profile optimization kuti ikubatsire iwe kufambisira mberi basa rako uye uwane rakakwira-rinobhadhara basa.

Vaka chirongwa chinoshanduka chetsika yekudzidza chakagadzirirwa kukodzera hupenyu hwako hwakabatikana. Dzidza neyako nhanho uye svika kune ako ega zvinangwa pane iyo nguva iyo inoshanda zvakanyanya kwauri.

Iva A Digital Makarita

Kuzivisa: Ndiri mubatanidzwa weUdacity's Dhijitari Marketer Chirongwa.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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