Content MarketingTsvaga Kutengesa

Kubatanidza Kushambadzira kweDhijitari mune Yako Sponsorship

Kutsigira kwekushambadzira kunopa kukosha kwakakosha kupfuura kuoneka kwemhando uye traffic webhusaiti. Vashambadziri vemazuva ano vari kutsvaga kuwana zvakanyanya kubva kune vanotsigirwa, uye imwe nzira yekuita izvi kushandisa mabhenefiti einjini yekutsvaga. Kuti uvandudze kushambadzira kutsigira neSEO, iwe unofanirwa kuona dzakasiyana siyana dzekutsigira dziripo uye akakosha maitiro anodiwa mukuongorora SEO kukosha.

Traditional Media - Dhinda, TV, Radio

Sponsorships kuburikidza nenhau dzechinyakare dzinowanzouya nenzira yekuiswa kwezviziviso kana mhenyu zvinotsigira pazvirongwa (semuenzaniso, "Iyi meseji inounzwa kwauri ne..."). Kunyange iyi inogona kunge iri nzira yakanaka yekutyaira vashandisi kune yako webhusaiti, ine zvishoma SEO kukosha kwayo.

Asi zvinogoneka kukwidziridza simba resaiti traffic kutsigira ako SEO matanho. Semuenzaniso, kana iwe uri kupa tarisiro yekukurudzira yekushanyira webhusaiti yako kuburikidza nerutsigiro, vape sarudzo yekugovera peji ravanomhara kuburikidza nenzira dzakadai semabhatani ekugovana magariro uye email. Migove yemagariro inogona kutumira "zviratidzo" kumashure kune injini dzekutsvaga uye kupa mukana wekuti vanhu vabatanidze kudzokera kuwebhusaiti yako kuburikidza nemamwe mawebhusaiti senge mablog uye maforamu.

Vashambadziri

Advertorials inogona kupa yakakura SEO kukosha kana yakarongeka uye inoitwa nemazvo. Pane zvakakosha zvinotariswa kana uchitaura kukosha kwe advertorial.

  1. PageRank -Kunyangwe Google inogona kusaisa yakawanda stock sezvavaisimboita muPageRank, kukosha hakuna kupera zvachose. Iyo ichiri imwe yedzakanakisa nzira dzekuona simba reanobuda malink pane imwe webhusaiti.
  2. Relevancy -Mawebhusaiti anobatanidza kumashure kwauri akanakisa kana aine chiremera uye akakodzera. Kana zvichibvira, shandisa iyo SEO simba rekubatanidza vanobatana nezvirimo zvine chekuita neindasitiri yako uye zvigadzirwa / masevhisi.
  3. Kunze Kwakabatana -Ichi chinowanzo furatirwa metric, asi imwe iri kukura mukukosha sezvo Google inogadziridza maalgorithms avo. Iyo yakakwira vhoriyamu yeanobuda zvinongedzo kubva kune webhusaiti inogona kuoneka "spammy" kune injini yekutsvaga. Kana iwe ukapihwa advertorial uye peji yauchagara zvirimo izere neGoogle Adsense kana zvinongedzo kune imwe. Sponsors, ingava pfungwa yakanaka kupasa.

Social Media Sponsorships

Social media tsigiro inogona kutakura kukosha kweSEO, uye pesvedzero yavo paSEO inogona kuwedzera sezvo masocial network anoramba achiwedzera. Kana iwe ukapihwa inotsigirwa Tweet kana Facebook positi sechikamu chemubatanidzwa, iwe unofanirwa kuyera kukosha mune zvakajairika metrics.

Ko kambani iyi ine yakakwira vhoriyamu yevateveri veTwitter kana Facebook mafeni? Zvimwe zvinotonyanya kukosha, vane mwero wakakwira wekubatirana pakati penhengo dzenharaunda? Kana iwe ukafunga kutsvaga rutsigiro runosanganisira kutaurwa kwesocial media, ita shuwa kunyora iyo Tweet kana Facebook post uine SEO mupfungwa.

Sanganisira mazita echigadzirwa kana sevhisi aunotarisana nawo, pamwe nekubatanidza kumashure kune yako webhusaiti. Kuzivikanwa ndechimwe chezviratidzo zvakakosha zvinotumirwa kumainjini ekutsvaga kubva pasocial network. Ita shuwa kuti timu yako yesocial media iri kuita-tweeting kana kugovera mameseji kutyaira yakanyanya kubatanidzwa inogoneka.

Ramba uchifunga kuti injini dzekutsvaga dzichaverenga masaini emagariro uye dzinoratidza izvi kune yako yese mukurumbira webhusaiti, asi kukosha kunoderera kana ukasaenderera mberi nekutumira aya masaini. Edza kuchengetedza vatsigiri vanosimudzira brand yako kuburikidza nesocial media nenzira inowirirana.

Vhidhiyo Sponsorships

Vhidhiyo tsigiro inowanzouya nenzira ye pre-roll kana padhuze ad kuiswa pane vhidhiyo yakavakirwa masocial saiti. Kuiswa kwevashambadziro seizvi kunogona kutumira traffic kuwebhusaiti yako, asi ine kushoma SEO kukosha kupfuura izvozvo- kunze kwekunge iyo vhidhiyo yekutsigira mukana uri pane yakakurumbira, yepamusoro-traffic saiti seYouTube.

Kuti utange, tarisa kune waungango fambidzana naye kuti uone kana vachikupa chinongedzo chisingaperi kwauri mukati mekutsanangurwa kwevhidhiyo. Kana zvichibvira, iyi link inofanira kuve yakakomberedzwa netsanangudzo yepeji yairi kubatanidza nayo (kusanganisira 1 kana 2 yakananga mazwi makuru) pamwe nekubatanidza ine keyword-rich anchor text.

Izvo zvakakosha kuti titaure kuti zvinongedzo kubva pasocial media saiti seYouTube zvinoonekwa se "hapana-kutevera," zvisinei, vazhinji vedu vari muSEO ndima tinotenda kuti hapana-kutevedzera zvinongedzo kubva kumagariro zviri kuwedzera kukosha, uye seyambotaurwa. muenzaniso wekutsigira, ucharamba uchikura mune ramangwana.

Directories/Sponsorship Listings

Mazhinji ekutsigira mapakeji anozosanganisira rondedzero mukati me "Sponsors" chikamu pane webhusaiti yemudiwa. Aya mapeji ekunyora anogona kuita zvakafanana nemadhairekitori, ayo nhasi achiri kupa yakakura SEO mukana. Kune akati wandei akaomesesa mapeji akadai seaya;

  • PageRank -Sezvakataurwa muchikamu chekushambadzira, tarisa iyo PejiRank yewebhusaiti iyo inokuratidza iwe muchikamu chakazvitsaurira chekutsigira- iyo yepamusoro, zvirinani.
  • Tsanangudzo uye Zvisungo -Edza kuona kuti haungoonekwi chete pane peji rekutsigira, asi kuti iwe zvakare une tsananguro uye uve nemavara ekubatanidza kuwebhusaiti yako. Logos kazhinji inzira iri nyore yekumisikidza aya mapeji. Kubatana kubva kune logo kuchatakura humwe kukosha, asi iwe unoda chaizvo kutsvaga chinyorwa chemavara uye kana zvichibvira, nyora tsananguro yetsika yebhizinesi rako, zvigadzirwa, nezvimwe (ne keyword focus).

Mukupedzisa, kutsigira kunogona kutakura yakakosha SEO kukosha kana yakaongororwa uye ikaiswa nemazvo. Mukana wega wega wekutsigira wakasarudzika, uye kurudziro yega yega yekuita inofanirwa kuve tsika.

Thomas akasimba

Thomas Stern ndiye mukuru mutevedzeri wemutungamiriri wevatengi masevhisi ku ZOG Dhijitari, akahwina mibairo mizhinji yemakambani edhijitari kubva kuGannett Co Inc., inhengo yedare reSevhisi Yekushambadzira Professional Sangano (SEMPO) Arizona, uye ine zvitupa zvakawanda zveGoogle. Stern ane BA muStrategic Communications kubva kuYunivhesiti yeKansas, uye ane Chitupa cheMasters muInternet Kushambadzira kubva kuYunivhesiti yeSan Francisco. Munguva yake yekusununguka, Stern anofarira kukwira makwikwi, kuchovha bhasikoro uye kufamba.

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