Ongororo & KuedzwaCRM uye Dhata MapuratifomuYeMahara neThebhu Kushambadzira

Dhijitari Shanduko: Kana maCMOs uye maCIO Vachisunga Kumusoro, Wese Munhu Anokunda

Shanduko yedhijitari yakawedzera muna 2020 nekuti yaifanira kudaro. Iyo denda rakaita magariro ekuparadzanisa maprosesa akakosha uye akamutsidzira online zvigadzirwa zvigadzirwa uye kutenga kune mabhizinesi nevatengi zvakafanana.

Makambani akange asati ave nehupo hwakasimba hwedhijitari akamanikidzwa kukudziridza imwe nekukurumidza, uye vatungamiriri vebhizinesi vakatamira kuti vawane mari parukova rwekudyidzana kwedhijitari kwakagadzirwa. Izvi zvaive zvechokwadi muB2B uye B2C nzvimbo:

Iyo denda inogona kunge ichikurumidza-kufambisa yedhijitari shanduko yemigwagwa kusvika kumakore matanhatu.

Twilio COVID-19 Dhijitari Engagement Chirevo

Mazhinji madhipatimendi ekushambadzira atora bhajeti yakarova, asi kushandisa zvigadzirwa zvemartech kunoramba kwakasimba:

Vanoda kusvika 70% vanofunga kuwedzera mari yemartech mumwedzi gumi nemiviri inotevera. 

Gartner 2020 CMO Shandisa Ongororo

Dai taive muzera redhijitari COVID-19 isati yasvika, isu tave muzera rehyper-digital. Ndosaka zvakakosha kuti maCMO nemaCIO vashande pamwe vachienda muna2021. MaCMO nemaCIO vachada kubatana kuti vape ruzivo rwevatengi zvirinani, kutyaira martech hunyanzvi kuburikidza nekubatanidza, uye kugadzirisa kugona. 

Kubatana Pamwe Kununura Zvirinani Kwevatengi Zvakaitika

MaCIO nemaCMOs haagare achishandira pazvinhu zvinotumirwa - mumvuri IT inyaya chaiyo. Asi vese vatungamiriri vemadhipatimendi vakatarisana nevatengi. MaCIO anogadzira zvivakwa zvekushambadzira uye mimwe mitsara yekushandisa bhizinesi kusvika kune uye kushandira vatengi zvinobudirira uye zvinobudirira. MaCMO anoshandisa zvivakwa kugadzira ma profiles evatengi uye nekushambadzira kushambadzira.  

Kana maCMOs achishanda neCIO kutora sarudzo nezve martech deployments uye gore rekutenga mhinduro, vanogona kuvandudza ruzivo rwevatengi kuburikidza nekuvandudzwa kwedata uye kusanganiswa kwekushandisa, izvo zviri mukufarira kwevanhu vese. Sezvo vanhu vazhinji vachiita makambani kuburikidza nemadhijitari madhijitari, iro bhizimusi kudiwa kwekuburitsa zvakasarudzika, zviitiko zvakakosha zvinonyanya kukosha kupfuura nakare kose, uye kubatana kweCMO-CIO ndiyo kiyi. 

Kune zvakare chinhu chemari kune iyo kesi kune yakakura CMO-CIO kubatana.

44% yemakambani anotenda zvirinani kubatana pakati peCMO neCIO kunogona kusimudzira purofiti.

Infosys Ongororo

Vatungamiriri vekutengesa uye madhipatimendi eIT vari pamberi peiyo hyper-dijitari shanduko, saka kubudirira munyika yepashure-denda inotsamira muchikamu pakukwanisa kwavo kushanda pamwechete.

Kubatanidzwa kweMarTech Innovation 

Mazhinji maCMOs ari pamartech anotenga spree kuti atsigire kuwedzererwa kwekuwana dijitari vanofunga kusabvunza neCIO yavo vasati vatenga tekinoroji. Zvinogona kunge zviri nekuti ivo vanonetseka nezve kunonoka pavanoda mhinduro poindi yakatumirwa nekukurumidza kuti vapedze chirongwa. Kana kuti pamwe havafungi kuti zvakakosha kuratidzira uye havadi rwechipiri pfungwa pane sarudzo dzavakaita. 

Asi kutarisa kuCIO kuisa sekunze kupindira iko kukanganisa. Ichokwadi ndechekuti, maCIO nyanzvi dzekubatanidza data, hunyanzvi hunodiwa nemaCMO pavanotumira mhinduro nyowani. CMOs dzinogona kutanga kuvaka hukama hwakanaka, hune zvibereko neCIO nekusvitsa pamberi pekupedza kutenga martech, kurapa kubvunzana sehukama.

Kubatanidzwa kuri kutyaira chinotevera chikamu chemartech hunyanzvi, saka ino inguva yakakodzera yekusimbisa hukama hweCMO-CIO. Iwo ekutanga ekubatanidza anoshanda akawanda martech mhinduro anosanganisira kazhinji haakwanise kubata yekumberi kumisikidza, saka maCMOs achazoda ruzivo rwekubatanidza ivo vangangodaro vasina mumba, uye maCIO anogona kubatsira.

Proof Point: Maitiro Ekubatanidzwa kweData Mukati meCRM Inotyaira Kugonesa Zvino

Vazhinji vatengesi veB2B vanotova nechavo chiratidzo pane kukosha kwekubatanidzwa kwedata uye kugona kwayo kwekuvandudza kugona uye kutyaira hunyanzvi. B2B vatengesi vakawedzera CRM yekambani yavo kune yekushambadzira mhinduro stack vanogona kugadzira mishumo vachishandisa dhata inovimbika kune wese munhu, kubva kune vatengesi vavanoshanda navo kune bhodhi revatungamiriri uye CEO. 

Vashambadzi vanoshandisa fanera metriki, yekutevera uye yekutungamira inotungamira mukati meCRM, vanogona kunatsiridza hunyanzvi nekuona uye kugadzirisa maitiro enhau. Vatengesi vane zvishandiso zvekunyatso kupa mari kumishandirapamwe vachishandisa CRM dhata vanogona kudyara zvakanyanya nekugara vachigovera bhajeti madhora kumishandirapamwe inogadzira yakanakisa kudzoka.

Iine rutsigiro rwekubatanidza kubva kuIT, maCMO anokwanisa kutarisira mapurojekiti kuburitsa mashandiro anoshanda zvakanyanya, anosanganisira otomatiki uye humwe hunyanzvi hwekushambadzira hunotungamirwa. Nekushanda padhuze neCIO, maCMO anogona kuwana rutsigiro uye hunyanzvi hwavanoda kuti vawedzere mikana yekushandisa. 

CMOs Inogona Kutora Yekutanga Nhanho

Kana iwe wagadzirira kuvaka hukama hwepedyo neCIO yekambani yako, unogona kutora nhanho yekutanga nekugadzira pfungwa yekunzwira tsitsi uye kuvimba, sezvaungangotanga chero hukama hwebhizinesi. Koka iyo CIO kuti ive nekapu yekofi uye zvisina kurongwa kutaura. Pane zvakawanda zvekukurukura sezvo martech mhinduro dziri kuchinja uye kuwedzera kuwanda. 

Unogona kutaura nezvenzira dzekushandira pamwe kusimudzira ruzivo rwevatengi, kutyaira hunyanzvi uye kugadzirisa kugona. Unogona kutsvaga nzira nyowani dzekushandira pamwe, zvese zvichibva pakushanda pamwe chete kuitira kuti kambani nevatengi vayo vabatsirwe. Kana maCMOs nemaCIO achisangana, munhu wese anokunda. 

Bonnie Crater

Bonnie Crater ndiye Mutungamiri & CEO we Yakazara Circle Insights. Asati ajoina Yakazara Circle Insights, Bonnie Crater aive mutevedzeri wemutungamiriri wekushambadzira kweVoiceObjects uye Kuziva. Bonnie akabatawo mutevedzeri wemutungamiri wenyika uye mukuru mutevedzeri wemutungamiri wenyika kuGenesis, Netscape, Network Computer Inc., salesforce.com, uye Stratify. Yegumi wemakore murwi weOracle Corporation nemabhizimusi ayo akasiyana siyana, Bonnie aive mutevedzeri wemutungamiri wenyika, Compaq Products Division uye mutevedzeri wapurezidhendi, Workgroup Products Division.

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