Shanu Dhijitari Maitiro Anokwenenzvera Up Europe
Big data, yakawanda-chiteshi, nhare uye zvemagariro midhiya zvese zvinokanganisa online kutenga maitiro. Kunyange infographic iyi yakanangana neEurope, iyo nyika yese haina kunyanyosiyana. Dhata hombe iri kubatsira e-commerce vanopa kufanotaura maitiro ekutenga uye kubatsira kuunza zvigadzirwa zvinopihwa pamatanho - kuwedzera mitengo yekushandura uye kutengesa vatengi.
A McKinsey iConsumer ongororo yakaonekwa 5 kiyi yedhijitari yekushandisa maitiro mu e-commerce, nhare, multichannel, zvemagariro midhiya, uye hombe data.
Chikamu chakaoma, chokwadika, hachisi icho mashandisiro anoita makambani data hombe uye nemabatiro avanoitisa munzira, iri kuverenga zvinoitika pane yega yega nzira yekutengesa pakutenga kwese. Makambani makuru ari kushandisa kufungidzira analytics iyo inounganidza vhoriyamu yedata uye inovabvumira kuti vanzwisise kuti kuwedzera kana kuderera kwechiitiko chechaneti chimwe kuchave nei pane yese spectrum. Makambani madiki achiri kusara aine yekutanga-kubata, yekupedzisira-yekubata maitiro ayo angave asingape nzwisiso uye huchokwadi hwemakwara akaomesesa maitiro evatengi vava kutora.