Ecommerce uye Retail

Iko Kuderedzwa Kunodzikisira Chiratidzo Kupfuura Mahara?

Isu tanga tichiita hurukuro yakanaka nezve yangu irikuuya mharidzo paSocial Media Kushambadzira Nyika nezverudzii rwekupihwa kwatingaite kune vanhu vakapinda musangano wangu kana chiitiko chese zvacho. Iyo hurukuro yakauya neyekuti kana kwete chero dhisikaundi kana yemahara sarudzo inogona kudzikisira basa ratinozopa.

Chimwe chezvidzidzo zvandakadzidza ndechekuti kana mutengo wangoiswa, kukosha kwacho kunoiswa. Izvo hazviwanzo kuve nemhando yemhedzisiro yatiri kuwana vatengi vedu, ivo vanenge vanogara vachidzokera kune izvo isu do uye zvavari kubhadhara isu kuti tiite mukuenzanisa nevamwe vatengesi. Saka - kana tikapa mutero kumutengi wepurojekiti yekutanga yatinopa, hatina kumbovaona vachipinda muchirongwa chechipiri pamutengo uzere. Imhosva yedu… isu takakoshesa basa redu nekudzikisira iko kumberi kubatanidzwa.

Kudzika kwakadzika kunoisa pasi chigadzirwa kana sevhisi, kudzikamisa kugona kwemakambani kukwidza mitengo. Rafi Mohammed, HBR Sungira Zvikwereti.

Mavhiki mashoma apfuura, ndanga ndichikurukura izvi neshamwari yangu James uyo ane yake Indianapolis pizzeria. Akandiudza kuti angatoda kupa pane kudzikisira. Vanhu vanoyedza chikafu chemahara vanoziva kukosha kwechikafu nepo avo vakauya kubva kuponi vanopa vanongouya kuzobata - kwete mhando yechikafu. Iwo coupon anokoshesa chigadzirwa uye sevhisi saka James akamira kuzviita.

Sezvo vatengi vachidavira kuti kukosha kwechigadzirwa chemahara chingangoenderana nekukosha kwechinhu chakatengwa, kubatanidza chigadzirwa chemahara nechinhu chepamusoro-soro kunogona kuwedzera pfungwa dzekukosha kwadzo. Mauricio M. Palmeira (Monash University) naJoydeep Srivastava (University of Maryland) kuburikidza

Vatengi Vanofunga Kuti Freebie Inonyanya Kukosha Kupfuura Chibereko Chakadzikiswa?

Ndokusaka kutakurirwa mahara inozivikanwa kwazvo nenzvimbo dzeecommmerce. Panzvimbo pekudzikisira chigadzirwa chauri kutengesa, urikupa chimwe chinhu mukuwedzera - iri nyore zano revatengi kuti vanzwisise vasina kudzikisira chigadzirwa kana sevhisi.

Mhedzisiro yedu ndeye anecdotal, hongu. Isu tinoziva kuti patinotaurirana zvatinoita isu tinofanira kufamba kuenda pane kudzikisira. Kana isu tinogona kuona kana paine chimwezve chigadzirwa kana sevhisi yatinogona kukwanisa kuwedzera. Semuenzaniso, vatengi vedu vanowana vhiki nevhiki uye pamwedzi gwaro reGoogle Analytics rinoisa GA mune yakanaka kwazvo, inoverengwa mushumo iyo inonakidza yekutarisa kwepamusoro. Ipo isu tichibhadhara sevhisi, iko kuwedzera kwekuwedzera kwatinogona kupa nemufaro chero bedzi isu takabhadharwa zvizere kune masevhisi atinopa.

Kune emakambani ekushambadzira tekinoroji, ini ndaikurudzira yemahara kuyedzwa pamusoro pechishoma chero zuva. Rega mutengi aedze kutyaira chikuva chako uye aone kukosha kwavo - uye ipapo vanozofara kubhadhara sevhisi.

Unodzikisira here? Uri kuona mhinduro dzakasiyana here?

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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