Ndeapi akakwira CTR Nhare uye Desktop Ratidza Ad Saizi?

Akanakisa Ratidza Ad Campaign Sizes

Kune mushambadzi, kushambadzira kwakabhadharwa kwagara kuri chinhu chakavimbika chekutenga vatengi. Kunyange nzira iyo makambani anoshandisa kushambadzira kwakabhadharwa inogona kusiyanisa - vamwe vanoshandisa kushambadzira kwekudzosera kumashure, vamwe kwekuzivisa mhando, uye vamwe kuzviwana pachavo - mumwe nemumwe wedu anofanira kupinda mazviri neimwe nzira. 

Uye, nekuda kwekupofumadza kwemabhanner / kushambadzira kushambadzira, hazvisi nyore kutora pfungwa dzevashandisi vane ekushambadzira ads uye wozoita kuti vatore danho raunoda. Izvi zvinoreva, kune rumwe rutivi, iwe unofanirwa kuyedza yakawanda kuti uone zvinowirirana neako vateereri vateereri. Kune rimwe divi, iwe unofanirwa kuchengeta ziso paROAS (Dzoka paAd Spend). ROAS inogona kupfura kumusoro kana paine zvakawandisa kuyedza. Semuenzaniso, chimbofungidzira kushandisa mari yakanaka yakawanda kungogadzirisa imwe yemhando dzakasiyana mukutamba (mameseji, dhizaini, nezvimwe).

Kunyanya, nedambudziko, zvakakosha kuti unzwisise maitiro ekuwedzera kudzoka uchichengeta kushambadzira kushandisa padanho rakaringana. Mune ino posvo, isu tinokubatsira iwe kusarudza chairo saizi saizi zvichienderana nezvinangwa zvako zvemushandirapamwe. Kuenda neyakanakisa ekushambadzira saizi kunogona kusimudzira zvakanyanya kutaridzika kweako kushambadzira, CTR, uye nekudaro, chiyero chekushandurwa. Ngatinyurirei mukati. 

At Automatad, isu akadzidza vanopfuura mabhiriyoni maviri vanoratidza kushambadza kubva kumazana evaparidzi vewebhu kuti vawane mugove wemashambadziro (mu%), izvo zvinodhura kuzvitenga, chii chinonzi CTR, nezvimwe. Nedatha idzi, isu tichakwanisa kuona akanakisa mashambadziro ekushandisa zvichienderana nezvinangwa zvako.

MaBrand Awareness Campaigns

Pamushandirapamwe wekuzivisa nezve brand, iwe unofanirwa kusvika kune vamwe vashandisi. Izvo zvakanyanya kusvika, zvirinani mhedzisiro ichave iri. Saka iwe unofanirwa kuve nechokwadi chekuti zvisikwa zvako zviri mune zvakanyanya kunyanya kudiwa saizi. 

  • Akanakisa Mobile Ad Ad Masizi - Kunyangwe paine zvakawanda zve nhare mbozha saizi uye mafomati zviripo, maviri chete maad saizi account anowona mazhinji ezviratidzo zvekushambadzira pane nhare mbozha - 320 × 50 uye 300 × 250. 320 × 50, inozivikanwawo sekuti, mobile leaderboard chete inobata padyo ne50% yezvose zvinoratidzwa inounzwa kuburikidza nharembozha. Uye, 300 × 250 kana rectangle yepakati inowana ~ makumi mana muzana. Kuti uzviise zvakapusa, nekutarisa kune imwe chete kana maviri saizi saizi, iwe unozogona kusvika kune vakawanda vateereri pane yakavhurika webhu.

Saizi Yekushambadzira (yakasunungurwa) % yeYese Revenue
320 × 50 48.64
300 × 250 41.19

  • Akanakisa Desktop Ad Saizi - Kana zvasvika kudesktop, unofanirwa kushandisa makuru ekugadzira zvisikwa. Semuenzaniso, 728 × 90 (desktop leaderboards) inotora yakanyanya nhamba yekuonekwa. Vertical ad unit 160 × 600 inouya pedyo nayo. Sezvo zvese zviri zviviri desktop bhodhi uye yakamira yezvikwata zvikamu zvine akakwirira kutaridzika, zvakanak kuzvishandisa kumakambani ekuzivisa mhando.

Saizi Yekushambadzira (yakasunungurwa) % yeYese Revenue
728 × 90 25.68
160 × 600 21.61
300 × 250 21.52

Performance Kushambadzira Campaigns

Pane zvinopesana, mishandirapamwe yekuita inovavarira kuwana shanduko dzakawanda sezvinobvira. Kunyangwe iri email kusaina, kuisa app, kana fomu rekutumira kuendesa, iwe unowanzo gadziridza shanduko. Nekudaro, mune ino kesi, zvakanakisa kushandisa saizi ine yakakwira CTR yezvako zvigadzirwa zvekushambadzira.

  • Akanakisa Mobile Ad Ad Masizi - Sezvo isu tatoona kuti mazhinji emafoni mafoni anongotorwa nemaviri ad ad saizi, zvakanaka kuenda navo. Kunyangwe paine mamwe mashambadziro ane nani CTR - 336 × 280, semuenzaniso - mazhinji mawebhusaiti anowanzo dzivirira aya akakura mayuniti sezvo achigona kukanganisa ruzivo rwevashandisi. Nekudaro, iwe haungakwanise kuendesa akawanda maficha zvichienderana nechirongwa. 

akanakisa mafoni ekushambadzira saizi

  • Akanakisa Desktop Ad Saizi - Kana zvasvika kudesktop, une mamwe mashambadziro ekuyedza nawo. Asi zvirinani kushandisa saizi dzine CTR yakakwira uye kudiwa kwakaringana (mamwe masayiti anotambira masizi). Saka, 300 × 600 ndiyo yakanakisa kana isu tichifunga zvese zviri zviviri CTR uye kuda. Iyo inotevera yakanakisa ndeye, 160 × 600. Kana usiri kutsvaga yakakura kusvika, iwe unogona kuenda ne970 × 250 sezvo iine iyo yepamusoro CTR pane desktop.

akanakisa desktop ad saizi

Dhawunirodha Yakazara Ad Saizi Kudzidza

Unofungei?

Nzvimbo iyi inoshandisa Akismet kuderedza spam. Dzidza kuti sei deta yako inoshandiswa.