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Kupamba nhau haisiri nzira yakaipa - Kunze kwekunge isingafadzi

Mushure mekuvhunduka uye kusuwa kwekutanga panhau yekuti munhu ane mukurumbira akatora hupenyu hwake svondo rino, ndakatanga kufunga nezve izvo zvaizonyorwa online. Ini ndakatogadziridza nzira dzangu dzemagariro kuti kutya kwangu kungave kuti mabhureki angayedza kuruka nhau mune chimwe chinyorwa nechinangwa chekutyaira traffic yakawanda (nemari) kune yavo brand. Ini ndaitarisira kuti hazvizoitika… asi maminetsi mashoma gare gare ndakaona yekutanga kuburitswa paLinkedIn. Ugh.

Iri harisi iro zano rakambonyorwa naro David Meerman Scott akadana nhau.

Newsjacking: Maitiro ekupinza brand yako munhau dzezuva, kugadzira twist inobata maziso kana akavhurika zvakanyanya.

Heino Ken Ungar achikurukura Newsjacking. Ken Ungar ndiye purezidhendi weU/S Sports Advisors, yemitambo & varaidzo yekushambadzira agency iri muIndianapolis, ine mahofisi muChicago neCharlotte.

Handipikisani nazvo nhau. Zvinoita zvine musoro kutora nyaya yenhau iri kukwira mukuzivikanwa uye kuishandisa kana ine chekuita nemhando yako. Muenzaniso unogona kunge uri wenhau dzichangoburwa dzebasa revatengi nekambani huru yetambo apo mumwe munhu akarekodha runhare runoodza mwoyo kwavakanga vachiedza kudzoreredza mari dzaive dzisina kubvumidzwa. Kana kambani yako iine basa revatengi rakatanhamara uye pasina muripo… kunyora chinyorwa uchiita kuti vangango zive "Hatina Mari Senge [isa zita rekambani]" inogona kukuita kuti utarise zvakanyanya kana iyo nyaya iri kufarirwa.

Asi izvi zvakasiyana. Ini handisi wekunyora mazwi angu, asi ndinogona kudaidza kuedza kwandakaona svondo rino news hacking.

News Hacking: maitiro ekutora nyaya hombe yenhau iyo iri kukwevera kutarisa kwakawanda uye kunyora zvirimo pamusoro pechinyorwa kuti uedze uye uwane mari patraffic uye mukurumbira - kana isingaite zvachose kune yako brand.

Paive nezvimwe zvinyorwa zvinoshamisa zvakanyorwa paInternet vachigovana nyaya uye kutenda kune mukurumbira akatora hupenyu hwake. Vaibata bata zvechokwadi uye vakanga vasina chinangwa kunze kwekupa rukudzo. Handisi kutaura pamusoro pezvinyorwa izvozvo.

Vashambadziri vashoma vezvemukati vakatora dambudziko uye vakanyora zvinyorwa zvisina basa nezita remukurumbira mumusoro kuti vaedze kufambisa pfungwa munzira yavo. Zvinyorwa zvakadai 5 Zvidzidzo Zvaunogona Kudzidza NeBhizinesi Rako kubva ku [isa zita remukurumbira]. Ndiri kugadzira iwo musoro chaiwo asi zvinyorwa zvandakaona zvakafanana. Vakaisa zita remukurumbira kuti rimire pasocial media uye SEO. Handigoni kufungidzira kuti vaifungei, vachiedza kutengesa mamwe mari shoma pamusana penjodzi iyi.

Usazviita. Marudzi nevanhu vandakaona vachiita izvi vakabva vatoshaya ruremekedzo rwangu. Ini handina kuvatevera, ndakasiyana navo, ndakavabvisa pamazita angu ekuverenga, uye handife ndakavatarisa zvakafanana zvakare. Nokuda kwebundu renguva pfupi, vakandirasa zvachose. Izvo hazvina kukodzera njodzi kune chero mhando. Uye zviri nyore kunze kwemiganhu yehumwe hunhu.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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