Kudonhedza iyo Super Bowl yeDhijitari Midhiya

Football
American bhora bhora pedyo

Tekinoroji uye Kushambadzira Mabhizimusi mazhinji uye akawanda arikugamuchira tekinoroji kana zvasvika pamazano avo ekutengesa. Rini Pepsi akabuda muSuper Bowl, vatori venhau vetsika vakaidaidza kubheja.

Kwete kushambadzira muSupp Bowl kubhejera? Chaizvoizvo?

Shambadziro ye Super Bowl inodhura $ 3 mamirioni emadhora pamasekondi makumi matatu. Pepsi akaronga maviri makumi matatu secoond kushambadza uye 30 yechipiri kushambadzira… ndiwo madhora gumi nemaviri emadhora. Uye mutengo wakakwira pamusoro pe30% pakati pa60 na12. Ngatiiteii math. Ndiwo mamirioni gumi nemaviri emadhora kuti vasvike 10 mamirioni evaoni .. kana anenge $ 2008 pamutariri.

Ngatirege kukanganwa izvozvo Pepsi purofiti yakawa 43 muzana apo ivo chaizvo akaita bhadhara kushambadzira kweSupp Bowl. Hmmm, zvinoita senge Super Bowl ads haina kunyatso kubhadhara.

Izvi hazvirevi, hongu, iyo kubheja chaiko… Kuhaya agency inogona kuburitsa yekutengesa inozotyaira chaizvo matani emotokari kune yako brand. Ngatizvifungidzirei kuti yega yega yesoda yakabatsirwa $ 0.10… zvinoreva kuti kushambadza kwaPepsi kunofanira kutyaira mumwe wevaoni kuti atenge Pepsi rimwe chete (anodarika zana mamirioni emadhodhi) kungovhara mitengo yeshambadziro.

Izvo hazvina kuitika, uye zvaisazoenda.

Pane kupokana, nekugamuchira dhijitari midhiya, Pepsi inogona kuisa mari muhutachiona kana hwemagariro matekiniki pane chidimbu chemutengo uye rimwe neimwe nhamba yakafanana yevaoni. Hongu hazvaizoitika muchiitiko chimwe chete maminetsi maviri… asi ndiani mupfungwa dzavo chaidzo angade? Pepsi inoda zano renguva refu uye zvimwe zvigadzirwa zvikuru kuti zvidzose.

Ko kana Pepsi akatsigira 'yakanakisa hutachiona kushambadzira' kukwikwidza uko muhwina akahwina $ 1 miriyoni? Neimwe $ 1 miriyoni mune mimwe mibairo? Zvichida ivo vakasimudzira makwikwi kuYouTube, Twitter uye Facebook nekuwedzera mari ye $ 1 miriyoni.

Ndeipi nzira yaunofunga kuti yaizosvika zvakanyanya… uye nevateereri nemharidzo inowirirana? Tekinoroji uye kushambadzira zviri kuwedzera kubatanidzwa neumwe neumwe uye inguva yayo apo makambani mazhinji akavhura maziso avo kune zvisingaite mikana iripo.

Ingori katsamba: Ini handisi, neimwe nzira, kuita nharo kuti kana Super Bowl Ads inoshanda. GoDaddy yakave nebudiriro huru pamusoro pemakore mukuwana dura rekunyora chikamu chemusika ne zvimwe zvekushambadzira zvisina musoro. Uyu unongova muenzaniso wakanaka wekuti kana usingashande uye nemikana yekuwedzera kudzoka mukudyara nedhijitari midhiya.

Chimwe chinyorwa: Ini ndinofunga Pepsi inoda kudzikisa logo nyowani zvakare. Icho chimumumu.

Pfungwa

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    Ini ndinofunga iri zano riri nani uye rinogara kwenguva refu kusaita Super Bowl kushambadzira uye kushandisa mari kumwe kunhu. Mt. Dova rakatove nemushandisi akagadzira vhidhiyo chiitiko, uye ivo vakauya nezvimwe zvakanakisa zvemukati. Nezve iyo logo, Pepsi ari kupedzisira aedza kuuya kune yavo, pane kugogodza kubva paCoke's font. Ndinoshamisika kuti ndiani akauya neLogo kutanga, Pepsi kana Obama mushandirapamwe timu. Iyo logo pachayo inoita seisingamiriri chero chinhu.

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