Iwo Maviri Matsva Ecommerce Metric Iwe Unofanirwa Kuve Unoteedzera

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Kutengesa (zvinoenderana neWikipedia kubvira munaKurume 19 na10: 18 mangwanani Nguva yePacific yeMasikati) ndeiyi:

Chero maitiro anobatsira pakutengesa zvigadzirwa kumutengi wekutengesa. Pachitoro chechitoro, kushambadzira zvinoreva mhando yezvigadzirwa zviripo zvekutengesa uye kuratidzwa kwezvigadzirwa nenzira inoita kuti vafarire uye inonyengerera vatengi kuti vatenge.

Yekutanga (yeapokirifa) nyaya yekutengesa nedhata zvine chekuita nemanapukeni anoraswa nedoro. Iwo masvomhu airatidza kuti vanhu vakatenga manapukeni anoraswa pazvitoro zviri nyore, panzvimbo penzendo dzakarongwa zvakanaka kuenda kuchitoro chikuru chebhokisi, zvakare - nekukasira - vakatora mapaki matanhatu ehwahwa.

Basa revatengesi ndere kuona kana kuisa izvo zviviri pamwe chete kunosimudzira kutengeswa kwedoro, kana kuti kuzvipatsanura panyama kunowedzera kutengesa kweimwe, yekumhanyisa zvinhu. Iyo yechokwadi data-drive mutengesi angadai akaedza zvese - munzvimbo dzakasiyana geographies - munzvimbo dzakasiyana dzezvehupfumi nehupfumi - pamitengo yakasiyana yemitengo.

Kuchitoro-muchitoro kushambadzira kwakasvika panhamba yedata apo nyaya dzakabuda muJapan nezvekuti sei 7-Eleven zvitoro zvakachinja zvigadzirwa zvavaive nazvo pamashefu avo zvichienderana nenguva yezuva yekuwedzera nzvimbo yavo shoma yekutengesa.

Vamwe vagadziri vane imwe yekuwedzera kana vachishanda nezvitoro zvakakura. Mukutsinhana kwemahara epamusoro, mutengo wakaderera wekutumira, kurongedza kwakasarudzika, nezvimwewo keteni yekutengesa inogona kupa rakajeka masherefu kutarisisa kune vakanyanya kudanana.

Asi chii chinoitika kana zvitoro zviratidzwa zvisingaonekwe kana zvine simba zvinogadzirwa zvichienderana neanotenga? Welcome to online merchandising.

Kupi, Oh Zviripi Zvangu Zvigadzirwa?

Kana iwe ukatengesa kuburikidza neAmazon, BestBuy kana Costco, iwe hauzive kuti zvigadzirwa zvako zvinotoonekwa pane peji reimba, muchikamu chakapihwa kana panguva yekutsvaga-saiti kunze kwekunge zvinhu izvi zvakatangira kutauriranwa uye rombo rakanaka kuwedzera icho.

Apa ndipo pane metric nyowani Kuwanikwa uye Kutenga vauye.

Yakagadzirwa na Zvemukati Zvekuongorora:

Kuwanikwa chiyero chekugona kwemutengi kuwana chigadzirwa online.

Kutenga zvinokanganisa kugona kwevatengi kuita sarudzo ine musoro

Iko kune here ruzivo rwakakwana nezve maratidziro, saizi, kurongedza, mutengo, nezvimwe, kuti ivo vazviise chaizvo mungoro yekutengera?

Zvemukati Analytics muvambi David Feinleib anoti pamusoro pe75% yekutsvaga pa-saiti pane makuru e-commerce saiti seAmazon neWalmart.com mazwi akajairika ekutsvaga kwete mazita ezita. Unoziva sei kuti kana chigadzirwa chako chikaonekwa papeji rekutanga rezvitoro mu-mitsva yekutsvaga? Izvi zvakakosha nekuti zvigadzirwa munzvimbo dzepamusoro nhatu dzinonakidzwa nekane traffic kupfuura mamwe mimwe mhedzisiro yakasanganiswa. Iyi nyaya, hongu, inowedzerwa zvakanyanya nekutenga nhare.

Padivi reShopability, mutengesi wepamhepo anoda kuziva kana ruzivo rwakakodzera rwunopihwa shopper nenzira kwayo, panguva yakakodzera, kuti ivashandise mutengi. Mifananidzo, tsananguro uye wongororo zvinofanirwa kunge zviripo kuti vatore kutengesa.

Tekinoroji kune Kununura

Maawa ega ega, Zvemukati Zvekuongorora zvinotarisa nzvimbo dzekutengesa kusanganisira Amazon, Best Buy, Costco, CVS, Drugstore.com, Sam's Club, uye Walmart kuti uone kuti zvigadzirwa zvako zvinoratidzwa kupi uye sei.

  • Chinhu chiri kunze kwechitoro? Iwe unowana yambiro.
  • Chinhu inorasikirwa nenzvimbo yayo mune zvawanikwa? Iwe unowana yambiro.
  • Waunokwikwidza naye vanochinja mitengo yavo pane mutengesi? Iwe unowana yambiro.
  • Nhamba isina kukwana ye product product reviews? Iwe unowana yambiro.
  • Kuonekwa kwakashata pa mafoni efoni? Iwe unowana yambiro.
  • Pictures kusapa sezvaitarisirwa? Iwe unowana yambiro.

Nepo iyo tekinoroji pachayo ingangodaro isingashamise, iko kuunganidzwa uye kuongororwa kwemhando dzedhata kuri kuratidza kuve yakakosha ion pasi repamhepo.

Kana iwe uri munyika yeecommerce, inguva yekuwedzera Kuwanikwa uye Shopability kune yako metric lexicon.

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