Ecommerce Yemunhu Kugadziriswa Mhinduro Dzinoda Aya mana Maitiro

personalization ecommerce

Kana vatengesi vachikurukura e-commerce kusarudzika, ivo vanowanzo taura nezve chimwe chete kana zviviri maficha asi vanoshaya mikana yese yekugadzira yakasarudzika uye yakasarudzika yekutenga ruzivo kune mushanyi wavo. Vatengesi vepamhepo vakaita zvese zvina maficha - saDisney, Uniqlo, Kutaurirana uye O'Neill - vari kuona mhedzisiro inoshamisa:

  • 70% kuwedzera kweecommerce mushanyi mushanyi
  • 300% kuwedzera kwemari pakutsvaga
  • 26% kuwedzera kwekushandurwa kwemitengo

Kunyangwe izvi zvichinzwika zvinoshamisa, iyo indasitiri iri kukundikana kuita aya marongero. Reflektion yaburitsa iyo 2015 RSR Yemunhu Mushumo, kupa vatengesi vanotungamira giredhi reF:

  • 85% inobata vatengi vanodzoka zvakafanana nevakatanga kushanya
  • 52% haigadzirise zvemukati zvinoenderana nedesktop, piritsi kana smartphone
  • 74% haina ndangariro yezvakaitika zvigadzirwa zvakavhurwa nevashandisi panguva dzekushanya kwakapfuura

Yakaitwa zvizere e-commerce kuita kwako zano ine nzira ina dzakakosha:

  1. Kutaurirana kwavatori - zvakagadzirirwa zvemukati zvichibva pakutenga nhoroondo
  2. Mazano - yakakurudzirwa, inoenderana uye inoenderana nezvechigadzirwa kurudziro
  3. Smart Search - Autocompletion mubha yekutsvaga, nhoroondo yezvakaitika pakutsvaga
  4. Adaptive Mapeji - ane simba epamba mapeji evatsva uye vanodzoka vashandisi pane ese desktop uye nhare

Dhawunirodha Chirevo

Kugadziriswa kwemunhu Ecommerce

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