Kushambadzira TekinorojiOngororo & KuedzwaTsvaga Kutengesa

EDO: Kuyera Kwevatengi Kubatanidzwa muTV Kushambadzira

Kana vanhu vachikurukura nezvekushambadzira kwedhijitari, vanowanzosiya nhepfenyuro dzechinyakare seterevhizheni neredhiyo. Asi iyo kambani yekutepfenyura nezuro haisisiri yakasarudzika kuparadzira… vari kutora mametric ekuita uye kushandiswa kusvika kune yechipiri. Kudyidzana kwese kwauri kuita kurekodha kurekodha kuitira zvirinani kukwirisa hurongwa uye chinangwa chekushambadzira. Chii chaimbove mukana wemazuva ano ekutepfenyura masevhisi ave kuiswa mukushambadzira kwechinyakare terevhizheni.

Nzira iri nani yekutora chinangwa chekutenga ndechekubatanidza kushambadzira kweterevhizheni neyechipiri-skrini organic searches. Mutengi anoona zvekutengesa obva atsvaga chinhu panharembozha yavo kana piritsi. Imwe kambani iri kutungamira nzira yekubatanidza kutengeserana uku Edo. Vatengi nevatengesi vekushambadza kweTV vanovimba nedata ravo kuti vayere kuti mafambisirwo avo eTV emunyika anofambisa sei vatengi mukushambadzira kwavo nekutenga mafeniro. Ivo vakaratidza nguva nenguva kuti kubatanidzwa kwevatengi kunoratidza kutenga chinangwa. Vanodaidza tekinoroji Search Engagement.

Chii chinonzi Search Engagement?

Kutsvaga Engagement kunoitika kana mutengi achinja kubva a anongogamuchira anogamuchira yemeseji kune an kushingaira kubatanidzwa mukutenga nekutsvaga padandemutande kune zvinopihwa nemushambadzi. Nekunyatso kuenzanisa kushambadza kumhepo nebasa rekutsvaga, EDO inobatsira vashambadziri kutungamira vatengi zvinobudirira kuburikidza neavo ekushambadzira mafaniro kusvika padanho rekutengesa.

Tsvaga Engagement: Nguva Yechokwadi

Iyo TV Ad Engagement Inoshanda sei:

  1. EDO inoyera mutengi Kutsvaga Engagement mumhando dzese dzakakura uye zvigadzirwa, kutora data granular zvakakwana kuti zvinyatso ratidza kubatanidzwa kwevatengi kune chaiyo TV ad airings.
  2. Kudhirowa paEDO's seti yenhoroondo ad airings (TV Ad Database) Chikwata chavo chesainzi yedata chinogadzira matekiniki ezviverengero anovhura nzwisiso ine musoro kune vanotenga ad nevatengesi.
  3. Vatengi vanoshandisa zviziviso izvi kuyera kuita kwevanogadzira, midhiya yeTV, mishandirapamwe yeTV, uye kuedza kwevanokwikwidza.
  4. EDO nyanzvi dzinoshanda nevatengi kuongorora mumibvunzo yakaoma kukwirisa nekuvandudza mishandirapamwe yeramangwana nekupatsanura hunhu hweTV hunonyanya kushanda pakutyaira Kutsvaga Engagement.

EDO inogadzirisa kushambadza kweterevhizheni uye inoibatanidza nedata rekutsvaga 24/7 pasina kudiwa kwe pre/post campaign ongororo. NeEDO, makambani anogona:

  • Edza kuti mushandirapamwe wako weTV uri kuita sei -Ona kuti mushandirapamwe wako uri kuita sei uchienzaniswa nemakampani apfuura, uye kana iri kuwana mugove wakakwana weSearch Engagement. Ongorora kuita kwako ad pazviitiko zvepamoyo uye chero masanganiswa awakatsigira.
  • Natsiridza vagadziri munguva chaiyo - Ita mhedziso yeA / B yevasiki vako paTV pasina rimwe basa kana kugadzirira. Ongorora kubatanidzwa kwevatengi kune imwe neimwe nzira, wozokwidziridza yako yekugadzira uye kutenderera hurongwa.
  • Ziva uko midhiya yako iri kutyaira brand kubatikana - Zero mukati pamanetiweki, mashow, kana masikati anotyaira yakanyanya brand kubatikana, wobva wafukidza mutengo data kuratidza ROI.
  • Benchmark inopesana nemakwikwi emakwikwi - Nzwisisa kuti ndepapi pari kushanda mishandirapamwe yevamwe kuitira kuti ukwanise kukwikwidza zvine mutsindo. EDO data yakanyatsobatanidzwa uye haidi yakavanzika mutengi ruzivo.
  • Tinya EDO nyanzvi kuti uongorore zvakadzama -Chikwata chavo chichakubatsira iwe kuzviparadzanisa uye kuongorora kukosha kwehumwe hunhu hweakasiyana TV ad airings. Nzwisisa kukanganisa kwesarudzo dzaunoita senge ad fomati, nguva yekushambadzira, zvikamu zvetsika, kana kubatanidzwa, uye kuiswa mukati mechikamu chekutengesa.

Kumbira An EDO Demo

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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