Inobudirira Sei Kurarama Kurarama Kune Wako Brand?

rarama rukova vhidhiyo

Sezvo vezvenhau vachienderera mberi vachiputika, makambani ari kutsvagurudza kutsvaga nzira nyowani dzekugovana zvemukati. Munguva yakapfuura, mazhinji mabhizinesi akanamira Blogging pawebhusaiti yavo, zvine musoro: Zvakaitika kare ndiyo yakachipa, yakapusa, uye nzira dzinoshanda nguva-zhinji dzekuzivisa ruzivo. Uye kunyangwe kugona kugona iro rakanyorwa kunoramba kuchikosha, zvidzidzo zviri kuratidza kuti kugadzirwa kwevhidhiyo zvemukati ndechimwe chigadzirwa chisina kubikwa. Kunyanya zvakanyanya, kugadzirwa kwe 'live kutenderera' vhidhiyo yezvinyorwa kuri kuratidza kubatsira kubatsira kuwedzera kwechiratidzo.

Isu Tinorarama Mune FOMO Chizvarwa

Iyi ndiyo FOMO (kutya kutyachizvarwa. Vashandisi havadi kupotsa chiitiko chiripo nekuda kwekutya kwavanonzwa kusara, kana kusabvumidzwa. Zvakafanana nemitambo. Iwe haugone kutarisa kudzokororwa kwemutambo muhombe usinga nzwe kunge wakatemwa kubva pane chiito. Zvakanaka izvozvi pfungwa iyi iri kurerutsa nzira yayo kupinda yedhijitari kushambadzira nyika kuburikidza nemasevhisi senge Facebook Live, Youtube Kurarama Kurarama, uye Periscope.

Organic Reach

Conundrum vatengesi vazhinji vanozviwana vari mairi ndeyekuti vagadzire mafoto kana mavhidhiyo. Kana iwe uchinetseka kusarudza pakati pezviviri, ongororo ichangoburwa inogona kuzivisa yako sarudzo. Maererano ne Social Media Nhasi, Facebook mavhidhiyo ane 135% yakakura organic kusvika pane mifananidzo yemifananidzo. Uyezve, uchipiwa yakawandisa nguva yakatarwa mukutarisa mavhidhiyo, vanochengeta vashandisi vachifunga nezvechako chiratidzo chakareba kupfuura mufananidzo unokurumidza.

Rarama vs. Pre-Recorded

Panyaya yehupenyu maringe neakagara-rekodhi vhidhiyo, kumwe kudzidza kwakaratidza kuti vashandisi vachapedza 3x yakareba vachiona mhenyu vhidhiyo pamusoro pevhidhiyo iyo isisiri kurarama Facebook yakabva yabuda ikati vanozokoshesa vhidhiyo yepamoyo kwete yekugara vhidhiyo mune chikafu chemushandisi, zvichireva kuti vanozoonekwa vakakwira uye vashandisi vachatonyanya kudzvanya pavari.

Kubatanidza Vashandisi Kune Yako Facebook Bhizinesi Peji

Iwe une Facebook rebhizinesi peji raungade kusimudzira? Mhando zhinji dziri pamusoro Twitter uye Instagram vateveri nokuti Facebook rarama vaoni. Chinangwa ndechekutyaira vhidhiyo vanoona kune yavo Facebook peji yekambani, uye pakupedzisira yavo webhusaiti. Iine pamusoro peanopfuura mabhiriyoni masere ekuona paavhareji pazuva, iyi svikiro inoita kunge iri kubhadhara mibairo kune vazhinji, uye kubatsira mabhizinesi kuvaka yavo vatengi base. Facebook iri kutaurawo nezvekushandisa yakatsaurwa vhidhiyo nhau feed kuitira kuti vatengi vakwanise kuongorora mukati mevhidhiyo zvemukati zvavanoda.

Kupindura Mibvunzo Yevatengi

Chikonzero chimwe chete chikuru chekurarama rukova kugadzirisa mibvunzo yevatengi vako uye zvinonetsa. Brands pane Facebook, Periscope, uye Youtube vari kusarudza kubata mhenyu vhidhiyo zviitiko zvichibvumidza vashandisi kutaipa mumibvunzo kuburikidza neyekutaura hwindo uye vanogamuchira nekukurumidza 'mumunhu' mhinduro. Mabhizinesi mazhinji ari kutora iri nhanho kuwedzera kusanganisa vanozivikanwa mune izvo zvakanzi AMA (ndibvunze chero chinhu) chikamu. Apa ndipo panowonekwa munhu anozivikanwa saSerena Williams achirarama paNike chiteshi cheYouTube kupindura mibvunzo kubva kunonamata vateveri. Mhando dziri kutsvaga aya marefu evhidhiyo zvikamu zvinobudirira mukusimudzira mushandisi kubatanidzwa uye kutungamira chizvarwa. Uyezve, ivo vanowedzera kubata kwekubwinya uye hunhu kune chigadzirwa.

Kufunga Izvo Zvakanyanya Kwakanaka Kune Chako Chigadzirwa

Ziva yako vateereri vateereri kuti usarudze kana kutepfenyura kwemukati iri sarudzo yakanaka yechako. Kunge chero chero mhando yezvinyorwa, inofanirwa kunge iri yemhando yepamusoro. Iwe haugone kugara pamberi pekamanda webhu uchitaura mune monotone, uchitarisira kuti vatengi vanomhanyira kwauri mumapoka. Zvemukati zvemavhidhiyo zvakaoma zvakakwana kuti ubudise, asi zvirinani ipapo iwe une hunyanzvi hwekugadzirisa. Nevhidhiyo mhenyu, izvo zvaunoona ndizvo zvaunowana. Ita shuwa yekugadzirira nekuona iro rega vhidhiyo chinangwa uye chengeta vateereri pamberi pendangariro yako.

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