Email Marketing & Automation

Tsvagiridzo: Email Rondedzero Yemhando yepamusoro Kukoshesa kweB2B Vatengesi

Vazhinji vatengesi veB2B vanoziva kushambadzira kweemail inogona kuve yeanonyatso shanda maturu ekushandisa, pamwe nekutsvaga kubva kuDirect Marketing Association (DMA) inoratidza avhareji ROI ye $ 38 pamadhora rimwe nerimwe rakashandiswa. Asi hapana mubvunzo kuti kuita mushandirapamwe weemail unobudirira kunogona kuva nematambudziko.

Kuti unzwisise zvirinani izvo vatengesi vari kusangana nazvo, email kushambadzira software mupi Delivra yakabatana neAscend2 kuita ongororo pakati pevateereri ava. Mhedzisiro yacho inosanganisirwa mushumo mutsva unonzi, B2B Email Chinyorwa Chirongwa, iyo inopa ruzivo muzvipingamupinyi zvakakosha pakuvaka runyorwa rweemail irinani, uye kuti vashambadzi vari kuzvikunda sei.

Mhedzisiro yacho

Iyo yepamusoro yepamusoro ye70 muzana yeavo vakaongororwa yaive ichiwedzera mhando yeemail yavo rondedzero data. Chirevo ichi chinoratidza kuti vazhinji vevatengesi veB2B vari kuzadzisa icho chinangwa, ne43 muzana ichiti email chinyorwa mhando chiri kuwedzera, uye chete gumi neshanu muzana vanoona kuderera kwehunhu. Makumi mana nemaviri muzana vanoti yavo yemhando mhando haisi kuchinja

Email Chinyorwa Zvinangwa

Ipo uchichengetedza yakachena, yakagadziridzwa yemunyori runyorwa inogona kuita kunge yakakosha, ndiyo nzvimbo yekutanga kune ese anoshanda eemail ekushambadzira mishandirapamwe. Pakutumira maemail, vashambadziri havafanirwe kuve nemubvunzo kuti mameseji avo akabudirira kuendeswa kune vanogamuchira 'mabhokisi emabhokisi uye anotarirwa kune chaipo vanyori. Neil Berman, CEO weDelivra

Email Chinyorwa Hunhu

Saka kana ichiita senge yakakosha, nei vashambadziri vari kukuwana kwakaoma kugadzira kana kuchengetedza mhando dzemhando? Kushaikwa kwechirongwa chinoshanda kwakataurwa sechipingamupinyi chakanyanya kukosha (51 muzana), ichiteverwa neisina kukwana runyorwa maitiro ehutsanana (39 muzana), uye isina kukwana runyorwa segmentation data (37 muzana). Vatanhatu chete muzana vevashambadzi vakaongororwa vanoona yavo email runyorwa zano "rakabudirira kwazvo" mukukunda izvi zvipingaidzo uye kuzadzisa zvinangwa, nepo makumi mashanu neshanu muzana vachigarira "vakabudirira zvishoma," uye makumi mana muzana vanozviti "vasina kubudirira."

email-chinyorwa-zvipingamupinyi
email-chinyorwa-kubudirira

Kumwe kutsvaga kunonakidza ndekwekuti kuwanda kwemazita emaimeri saizi, zvisinei nehunhu, haisisiri yepamusoro, asi email zvinyorwa zvinyorwa zvinoramba zvichitungamira kuwedzera kweemail runyorwa saizi yemakumi mashanu muzana emakambani. Matatu matatu epamusoro anoshanda anosanganisira:

  • Zvemukati kurodha kunyoreswa (59 muzana)
  • Email-yakatarwa mapeji ekumhara (52 muzana)
  • Email uye magariro enhau kusangana (38 muzana)
Email Chinyorwa Tactics

Dzimwe ongororo dzakakwirira dzinosanganisira

  • Paunenge uchiita email rondedzero, kubatanidza email uye zvemagariro midhiya ndiyo nzira yakaoma kwazvo (38 muzana), inoteverwa neinternet / mu-chitoro / kufona centre opt-ins (makumi maviri neshanu muzana), uye emapeji akasarudzika eemail (28 muzana) .
  • Makumi makumi mashanu nemapfumbamwe muzana evatengesi veB2B vakati kuwedzera kwekushandurwa kwemitengo zvakare chinangwa chakakosha.
  • Makumi makumi mashanu nerimwe muzana emakambani akaongororwa kunze kwekushandisa kweese chikamu cheayo email email runyorwa.

Delivra, mukubatana na Asend2, vakaisa ongororo iyi uye vakagamuchira mhinduro kubva ku245 B2B kushambadzira uye vashandi vekutengesa vanomiririra makambani gumi nemaviri.

Dhawunirodha Delivra's B2B Email Chinyorwa Chitau Chirevo

Neil Berman

Neil Berman ndiye muvambi uye CEO we Delivra, yeemail yekushambadzira sevhisi uye wezano zano. Nemakore angangoita makumi maviri muindasitiri ye software, Berman anoenderera mberi achitungamirwa nechishuwo chekutsvaga mhinduro dzinobatsira vatengi kukunda mumaindasitiri avo.

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