Email Marketing & Automation

Iwo matatu Dimensions eYakaenzana Email Marketing Strategy

Vashambadziri vazhinji vanotarisa zano ravo rekushambadzira email pane zvinobuda uye kuita kweemail. Izvi zvinopotsa hukuru hukuru huri kukanganisa kubudirira kwese kwekambani yako kukwikwidza neinbox iyo yakaturikidzana kuti vanyoreri vako vatarise.

Kune 3 zviyero kune chero kuongororwa kunoitwa mushure mekushambadzira email kushambadzira:

  1. Email Kuendesa - izvi ndezvekuti kana email yako yakazviita kubhokisi rebhokisi. Ndiwo musanganiswa wekuchena kwetsamba yako yeemail, mukurumbira weIP yako yekutumira kero, chokwadi cheemail service provider (ESP), kuwedzera kune izvo zvauri kubudisa. Pazasi mutsara - mangani emaemail ako akazviita kune inbox, kudzivirira iyo junk folda kana kubhurwa. Vanhu vazhinji havanetseki neizvi, kunyanya avo vasina ESP yakanaka. Nekudaro, kuburitsa kunogona kukanganisa kambani yako kurasikirwa nehukama uye mari. Isu tinoshandisa 250ok to tarisa kuinbox kwedu.
  2. Maitiro Ekunyora - ava ndivo vanogamuchira, kana vanyoreri, veemail yako. Vakavhura here? Kudzvanya-kuburikidza kana Kudzvanya-Kuburikidza Nechiyero (CTR)? Kutendeuka? Izvi zvinowanzoyerwa se "zvakasiyana" kuverenga. Kureva kuti, kuverenga ndekwenhamba yevanyoreri vakavhura, kudzvanya, kana kutendeutsa… kuti zvisakanganiswe nehuwandu hwekuvhura, kudzvanya-kuburikidza, uye shanduko. Chikamu chakanaka chechinyorwa chako chinogona kunge chisisaite - uri kuitei kuti utangezve kuita navo?
  3. Email Content Performance - aya ndiwo maitiro ako emukati. Ndeapi mavhura, kudzvanya-pfuura, uye shanduko? Malink ako akamira sei? Uri kugovera zvemukati kuti zvienderane neanonyoresa? Dynamically yakagadzirwa zvemukati, rondedzero segmentation, uye kuenderera mberi kwemunhu zviri kuvandudza zvakanyanya maemail maitiro ekuita.

Paunoenda kumberi, unofanirwa kunge uchifananidza kuita kwako kwemushandirapamwe pazvikamu izvi padanidziro yega yega uye runyorwa rwega kana chikamu. Ichakubvumidza iwe kukurumidza kupinda mukati pane pane ako nyaya!

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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