Email uye interactivity inofambidzana. Kubva zvapera 3.9 bhiriyoni vanhu vanoshandisa maemail, inopindirana email ndeye buzzword uye chishandiso chikuru chekuwedzera vatengi uye kutengesa. Muchikamu chino, tichaona mashandisiro aungaita mashandisirwo eemail ekushambadzira maturusi kusvika pamwoyo yeavo vanotarisira.
Chii chinonzi Interactive Email?
An interactive email ine seti yezvinhu zvinofadza vashandisi kuti vabatane nezvirimo neemail nekudzvanya, kubaya, kutsvaira, kana kuona. Interactive zvinhu zvinogona kubva pakuvhota uye mavhidhiyo kusvika kuverengera nguva. Pfungwa yese ndeyekuita kuti email iite uye inakidze kune vashandisi, ichivapa chiitiko chakanaka chenguva refu uye nekuona kuti vatengi vanowana mufananidzo wakanaka wezviri mukati, saka vachiwedzera mikana yekutendeuka.
Sei uchida interactive elements?
Fungidzira kuti inbox yako izere nemaemail akawanda mazuva ese. Iwe uchafarira kuvhura uye kuverenga yega yega email?
In tsambambozha Marketing, kutaurirana ndicho chinhu chose, uye nekupihwa kuti haina kutungamirwa-kubva kwauri kuenda kumuverengi wako- zvinowedzera kuoma kuita nemutengi wako nguva dzose. Asi nemaemail anodyidzana, vashandisi vanogona kupinda muhurukuro sezvavanogona kupindura uye kuita mukati meiyo email. Ita shuwa yekugadzira zviri nyore sarudzo uye mashoma matanho kuitira kuti ivo vakwanise kuzviita.
Interactive BSN maemail anobvisa kudiwa kwevanonyoresa kudzvanya kune webhusaiti yako, ecommerce chitoro, kana imwe application yekupedzisa kufona kuita sezvazvinogona kuitwa mukati meemail pachayo. Nekubvisa iyi nhanho yekuwedzera, tarisiro inogona kushandura nekukurumidza uye haufanirwe kunetseka kuti rwendo kubva kune email kuenda kune webhusaiti yako ruchaenda sei.
Aquibur Rahman, CEO & Muvambi, Mailmodo
Uyezve, maemail anopindirana anogona kukubatsira kuti uwane 73% yakakwira yakavhurika mitengo kupfuura echinyakare HTML emails. Iwe zvakare unopupurira kuwedzera kwevashandisi kuita, yakakwirira shanduko mitengo, mhinduro, uye gwara rekugadzira zvakasarudzika zvemukati. Naizvozvo, maemail anodyidzana anokupa iwe mupendero uye anosimudzira yako yekushambadzira kuedza.
Interactive Email Elements For Higher Engagement
- Gamified Email Element Content – Ndiani asingadi kutamba mitambo? Iwe unogona kubhejera yako email zvemukati nekubatanidza misimboti yemitambo yekuwedzera kubatikana uye kubata yako yaunotarisira kutarisisa. Unogona kushandisa In-email mitambo sezvavanovaraidza vashandisi uye inzira inonakidza yekusimudzira bhizinesi rako uye wedzera kutendeuka.
- Tenderera vhiri
- Mitambo yeShoko
- Quizzes
- Makadhi ekubikisa
- Kuvhima marara
- Interactive mifananidzo -Munyika ino inokurumidza kufamba umo kutarisisa kwevashandisi kwakadzikira zvakanyanya, mifananidzo inobata pfungwa, uye zvakanyanya kukosha, inopa fungidziro inogara kwenguva refu pane wako munyoreri. Uyezve, kana mifananidzo ichidzvanywa, inova inokwezva. Saka kana muverengi wako achinge adzvanya pamufananidzo mune yako email, ivo vanozotungamirwa kune yako webhusaiti peji peji, kwavanogona kuongorora ruzivo rwakapihwa mumufananidzo. Iwe unogona zvakare kuita chikamu chemufananidzo chinodzvanywa, uye kana mushandisi adzvanya pazvidhori zvaro kana zvinhu, vanozoona vhidhiyo, matipi ekushandisa, kana mifananidzo. Naizvozvo, mifananidzo maturusi makuru ekudzidzisa ekupa ruzivo nenzira inonakidza uye inodyidzana.
- Kuverenga nguva - inzira yakanaka yekuita kuti zvinhu zviitwe nekushandisa psychology yemunhu. Tese takarongwa mupfungwa kuti titore nhanho dzechimbi-chimbi kana sarudzo ichizotorwa muchikamu chechipiri. Chiitiko ichi chinonzi "Flight or Fight" mechanism. Kuvapa nguva shoma kunoita kuti zvive nyore kumushandisi kuita sarudzo nekukurumidza. Kuverengera nguva mune yako email yemukati inogona kuita senge inokonzeresa kukonzeresa iwo manzwiro. Saka kana mushandisi aona Countdown timer, anozozvidya mwoyo nekupotsa uye nekutarisa pane zvaanoda.
- GIFs uye memes -MaGIF mapfupi akadzokororwa zvimedu zvemavhidhiyo kubva mumamuvhi, sipo dzemazuva ese, nezvimwe. Vanoshambadza chinhu chekunakidzwa uye kukwezva kune maemail. Kana vakashandiswa nemazvo, vanogona kukwidziridza maemail ako. Kuwedzera maGIF ichaita kuti maemail ako adyidzane uye, panguva imwe chete, kubata-kutarisisa. MaGIF anogona kuita zvakapetwa kaviri paunotumira mameseji ekugamuchira kune vako vatsva vaunosangana navo nekuti maemail anogamuchirwa ane maGIF ane kaviri kudzvanya-kuburikidza nereti kana ichienzaniswa neyechinyakare maemail. Izvi zvinonakidza uye zvinodyidzana zvinhu zvinopawo maemail ako kubata kwevanhu munguva dze automation.
- makarenda -Inovaraidza uye inodzvanya zviitiko mune inofambidzana email ichakubatsira iwe kuvaka kuda kuziva pakati pevanyoreri vako. Kubata kwechakavanzika kunowedzera kuwedzera. Zviitiko zvinogona kuve chero chinhu kubva kune yakavanzika chigadzirwa tsananguro kuenda kune roll-pamusoro mhedzisiro inoratidza ruzivo rwakawanda sezvo vashandisi vanobatana navo zvakanyanya. Makarenda anogona kukubatsira kuti uwane mamwe mademo bookings, chiitiko kunyoresa, etc. Kupa vashandisi sarudzo yebhuku rekufona kwedemo mukati meemail kunoderedza kupokana mukuita kwekutumira sezvo pasina kudzokororwa. Nekudaro, iyo demo yekubhadha mwero inokwira.
- Pfungwa Polls - Unogona kushandisa ongororo kana poll kuti udzidze zvakawanda nezve vanyoreri vako. Iwe unogona kuwedzera chinongedzo kuongororo, asi vazhinji vanogamuchira vanozeza kuita izvi seimwe nhanho. Saka, kuita kuti izvi zvishande, simbisa fomu kana vhoti mukati memaemail ako, zvichiita kuti email yako iwedzere kupindirana uye kukurudzira vaverengi vako kuti vape mhinduro nekukurumidza. Paunenge uchigadzira fomu, unogona kuwedzera mibvunzo yetsika uye mhinduro dzakawanda dzesarudzo, wedzera logo yebhizinesi rako uye shandisa mavara anoenderana nefomu.
Mazano Ekushandisa Interactive Elements MuEmail
Heano 3 matipi ekuendesa ekudyidzana zvinhu kune yavo yakanyanya kugona mumaemail ako:
- Dynamic Content Blocks - Uchishandisa dynamic content blocks inokubatsira mukupatsanura maemail ako kuita akawanda seti. Ichakubatsira iwe hyper-kugadzirisa maemail ako. Pakutanga, izvi zvaisaita, asi nekufambira mberi muHTML coding, vagadziri veemail vakawana nzira yekugadzira zvimwe zvidhinha zvemukati zvinozorodza zvine simba kana email yavhurwa. Iyo inokupa iwe rusununguko rwe hyper-kugadzirisa maemail ako uchishandisa akawanda seti yezvikamu maitiro.
- Personalization -Kudyidzana pasina munhu kunopa chiratidzo chisiri icho kune vashandisi. Vanhu mazuvano vanoda kubatana nemabhureki zvakanangana, uye maemail anodyidzana anopa hunyowani hutsva kune email personalization. Unogona kushandisa ruzivo rwemutengi wako uye zvaunofarira nezvinhu zvinodyidzana zvakaita semitambo, sarudzo dzepamoyo, maGIF, uye nguva kutora zvavanoda.
- Kuedza -Unogara uchidzidza zvinhu zvitsva nechero zano raunogadzira nekuita. Strategizing inzira yakanaka yekudzidza, ndosaka usatya kuyedza zvimwe zvinhu uye mazano mune yako email yekushambadzira zano. Iwe unofanirwa kuedza zvinhu zvakasiyana usati wawana iyo yakakwana chinhu chinokushandira iwe. Uye kunyangwe mushure mekuwana iyo nzira chaiyo, ungangoda kuichinja senge email mhando uye zvinangwa zvaunoda kuzadzisa.
Makore mashoma apfuura anga achichinja maererano neinternet uye sarudzo dzevashambadziri dzine munyika yedhijitari. Kwenguva yakareba, maemail aive akamira uye ainyanya kuonekwa seyedivi rimwe chete rekutaurirana. Nekudaro, maemail anodyidzana akachinja mutambo weemail kushambadzira, uko ikozvino iwe unogona kushamwaridzana nevashandisi vako, uchivapa yakanakisa mushandisi ruzivo.
