Kuwedzera Email Preheader Yakawedzera Yangu Inbox Kuiswa Rate ne15%

yemitambo mota pamberi mushure

Kutumirwa neemail ibenzi. Handisi kutamba. Izvo zvave zviripo kweanopfuura makore makumi maviri asi isu tichine 20+ emaimeri vatengi ayo ese anoratidza iwo akafanana kodhi zvakasiyana. Uye isu makumi ezviuru zveInternet Service Provider (ISPs) avo vese vane yavo mirawo yakatenderedza maneja SPAM. Tine ESPs dzine mitemo inoomesera iyo mabhizinesi anofanirwa kutevedzera kana ichiwedzera munhu mumwe chete… uye mitemo iyoyo haina kumbobvira yaziviswa ISP.

Ini ndinoda analogies, saka ngatifungei nezvazvo.

yemitambo mota

  • Ini ndiri Doug, bhizinesi rinovaka zvinoshamisa mitambo yemitambo - yangu email.
  • Ndiwe Bob, mutengi anoda kutenga inoshamisa mota yemitambo - unosaina-up kune yangu email.
  • Ndinofanira kutumira mota kwauri, kuti ndiwane anotakura akanakisa andingawana - email yangu mupi.
  • Ini ndinokuwedzera iwe semugamuchiri, asi wandinotakura haanditendi. Ndinofanira kuratidza kuti wakanyoresa - pinda kaviri-mukati.
  • Anotakura anoti zvakanaka uye anotora inoshamisa mota yemitambo kunzvimbo yekuchengetera - Ini ndinodzvanya kutumira neESPN yangu.
  • Iyo yekuchengetera inoratidza kuti yakaigamuchira - meseji inogamuchirwa kuIP yako.

Apa ndipo panonakidzwa.

  • Unoenda kuimba yekuchengetera - yako email mutengi.
  • Iyo imba yekuchengetera haina rekodhi yemitambo inoshamisa yemitambo - haisi muinbox yako.
  • Unotarisa kwese kwese wozoiwana nekumashure uko pasina anotarisa - iri mune yako SpAM folda.
  • Iwe unofanirwa kutaurira imba yekuchengetera kuti usamboisa zvaunounza kubva kwandiri kumashure - yakamurwa se Not Spam.
  • Imotokari inorohwa kusvika pakurwara, isipo matayi matatu, uye injini haizotanga - email yako mutengi haagoni kuverenga iyo HTML.

mota yemitambo yakaparara

Indasitiri yemotokari yemitambo inondiudzei?

  • Tora zvakapetwa ka5 kuvaka mota inosekesa yemitambo inodzivirira zvakanyanya kukuvara kwekutakura - Litmus edza email yako.
  • Bhadhara wechitatu-bato kunochengeta uye kuongorora kuendeswa kwega kwega inoshamisa mota yemitambo kune vese vako vatengi.

Uku kupenga.

Ndatenda kunaka kwekutarisa inbox kuiswa.

Kuwedzera Kwatakaita Yedu Inbox Inzvimbo Yekuisa Rate

Case in point, takaita imwe dhizaini shanduko kune yedu Martech Zone Newsletter. Pamwe nekuchenesa iyo kodhi, isu takawedzera edu ekupedzisira podcast uye ndokuwedzera ndima nezve tsamba yekutsvagisa email.

Pfungwa yakaipa. Yedu email kuburitsa mwero wevaya vanyoreri uye iyo imwechete email yakadonhedza 15%. Kwatiri, iyo nhamba yakakura - 15,000 mamwe maemail anogona kunge achiyerera achipinda muPSAM folda kupfuura pakutanga. Saka taifanira kuzvigadzirisa. Dambudziko raifanira kuve iro rembichana mameseji pane yega email imwe. Sezvo tsamba yacho ine zvinyorwa zvedu zvezuva nezuva kana zvevhiki zvakanyorwa mairi, ndakazvibvunza kana ndichigona kuwedzera mavara kumusoro kweemail akanyorwa mazita ezvinzvimbo. Izvi zvinoita kuti mushandirapamwe wega wega uve nendima yakasiyana pamusoro peiyo email.

Kuvanza iwo mavara, ini ndaishandisa CSS teki mateki uye inline CSS, ini ndakaisa iwo saizi saizi ku1px yevaseki veemail vatengi vasingavanze mavara. Mhedzisiro yacho? Ini ikozvino ndave nerunyorwa runyorwa rwezvinyorwa zvinoratidzira mune yepamberi pane pane yeemail vatengi pamwe neemail iyo inounzwa pane yapfuura inbox mitezo.

Hechino chati cheyedu inbox kuburitsa mitengo uchishandisa 250ok. Uchaona kuti tinodonha zvakanyanya pakutanga kwegore uye tobva tadzoka shure kwegumi.

email inbox chiyero

Ndizvozvo, iro benzi shanduko yakavandudza yangu inbox rate ne15%! Funga nezve izvo-zvakafanana email chaiyo, ingori nemitsara mishoma yemavara akagadziriswa ayo mushandisi haatomboona.

Kutumirwa neemail ibenzi.

Ndakagadzira sei iyo yakavanda preheader?

Vanhu vaviri vakabvunza kuti ndanyatsogadzira sei zvine simba mukati meiyo email. Kutanga, ini ndakawedzera iyi CSS inongedzera mukati meye matagi mataira mumusoro weemail:

.preheader {display: none! chakakosha; Visibility: hidden; opacity: 0; ruvara: pachena; kukwirira: 0; upamhi: 0; }

Tevere, mumutsetse wekutanga wezviri pasi pechiratidzo chemuviri, ini ndakanyora kodhi yakatora matatu ekutanga mazita, akaabatanidza nekoma, ndokuaisa mukati meanotevera span:

muzuva ranhasi Martech Zone Vhiki nevhiki!

Mhedzisiro yacho chimwe chinhu senge chinotevera:

Iyo Yakapusa Nzira Ini Ndakawedzera Yedu Inbox Kuiswa Rate ne0%, Ndeapi Masuwo, Matekiniki, uye Channel Vanofanira Vashambadziri Kutarisa muna 0, Chii chinonzi Demand-Side Platform (DSP)? mune yanhasi Martech Vhiki!

Ziva kuti ini ndakawedzera chimiro chinoita kuti font mavara ave machena saka haioneke kunyangwe ichiratidzwa, uye kune vatengi vasingateereri iwo ruvara, iri 1px saka netariro kune diki kuti vaone.

PS: Ndazvitaura kwemakore, asi Internet Service Provider inofanirwa kubata kunyoreswa kwete Email Vapi Vesevhisi. Ini ndinofanira kukwanisa kunyoresa tsamba yangu neGoogle uye ndoshandisa vashandisi veGmail kupinda-mukati uye maemail angu anofanira kugara achitumirwa kuinbox. Izvo zvinosekesa zvakaoma here? Chokwadi… asi zvaizogadzirisa dambudziko iri. Uye vatengi veemail vanofanirwa kubviswa pamusika kana vasingatsigire emazuva ano HTML uye CSS zviyero.

3 Comments

  1. 1

    Unogona kutumira mufananidzo wezvawakaita, Doug? Ini ndinowana tsamba yenhau, asi chokwadi yakanyungudika mumutengi wetsamba yangu saka handina chokwadi chekuti wakashandura chii.

    Ndatenda!

  2. 3

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