Content MarketingSocial Media & Influencer Kushambadzira

Emojis Inoshanda Mukutaura Kwako Kwekushambadzira?

Ini handina kutengeswa pakushandisa emojis (graphical inomiririra emoticons). Ini ndinowana emojis pane imwe nzvimbo pakati pekutumira mameseji mapfupi uye kutuka. Ini pachangu ndinoda kuvashandisa pakupera kwekunyomba, kungozivisa munhu kuti handidi kuti andirove kumeso. Nekudaro, ini ndinongwarira zvakanyanya kana ndichivashandisa mumhepo yebhizinesi.

Chii chinonzi Emoji?

Emoji ishoko rinotorwa kubva kuJapan, uko e (絵) zvinoreva mufananidzo uye moji (文字) zvinoreva mutambi. Saka, emoji inoturikira kune chimiro chemufananidzo. Aya ndiwo madiki madhijitari anoshandiswa kuratidza pfungwa kana manzwiro mukukurukurirana kwemagetsi. Ivo vakave vakakosha pamhepo uye zvinyorwa-zvakavakirwa kutaurirana, vachiwedzera chinhu chinooneka kuratidza manzwiro kana pfungwa.

Zvino Chii chinonzi Emoticon?

Emoticon chitarisiko chechiso chinoumbwa nemabhii ekhibhodi, akadai se:).

Emoji dzave chikamu chemitauro yemazuva ese yevanhu Muchokwadi, iyo 2015 Emoji Report naEmogi Research yakawana 92% yeva online vanhu vanoshandisa emojis, uye 70% vakati emojis yakavabatsira kuti vataure manzwiro avo zvinobudirira Muna 2015, iyo Duramazwi reOxford akatosarudza emoji sezwi regore! ?

Asi vari kushandiswa zvinobudirira nevamwe vatengesi! Zvigadzirwa zvakawedzera kushandiswa kwe emojis ne777% kubva muna Ndira 2015.

Emoji Kushandisa Mukushambadzira Kukurukurirana

Emojis inogona kuve chishandiso chakakosha muBhizinesi-kune-Mutengi (B2C) uye Bhizinesi-kune-Bhizimisi (B2B) kutaurirana, asi kushandiswa kwavo kunofanirwa kuenderana nezviri kutaurwa nevateereri.

Kushandisa Emoji muB2C

  1. Marketing Campaign neSocial Media: Emojis inogona kuita kuti zvirimo zviwedzere kunakidza uye kurongeka. Iwo anoshanda mumagariro enhau enhau, kushambadzira, uye email kushambadzira kubata kutarisisa uye kuendesa manzwiro kana pfungwa nekukurumidza.
  2. Mabatiro evatengi: Inoshandiswa zvine hungwaru mukutsigirwa kwevatengi, emojis inogona kuita kuti kupindirana kunzwe kuve kwemunhu uye kushamwaridzana.
  3. Brand Personality: Emojis inogona kubatsira kuratidza hunhu hwemhando, kunyanya kana mhando yakanangana nevadiki kana ichishanda muindasitiri yakajairika.

Kushandisa Emoji muB2B

  1. Maemail ehunyanzvi uye mameseji: MuB2B marongero, emojis inofanirwa kushandiswa zvine mwero. Vanogona kuratidza positivity kana kubvumirana zvinyoro-nyoro, asi kushandisa zvakanyanya kana kushandiswa mumamiriro ezvinhu akakomba kunogona kuonekwa sekusina basa.
  2. Social Media Engagement: Kune B2B social media, emojis inogona kushandiswa kuita kuti zvinyorwa zviwedzere kuita, asi zvakakosha kuchengetedza toni yehunyanzvi.
  3. Yemukati Kutaurirana: Mukati mezvikwata, emojis inogona kubatsira kurerutsa matauriro emukati wekutaurirana uye nekunyatso kuputsa zvipingamupinyi mukudyidzana kusingaite.

Emoji Shandisa Maitiro Akanakisisa

  • Nzwisisa Vateereri: Emojis inofanirwa kuenderana nezvinotarisirwa uye zvido zvevateereri vanotarisirwa.
  • Context is Key: Emojis akanyanya kukodzera kune zvisina kurongeka uye zvinofambiswa nekushambadzira zvemukati. Mune zvinyorwa zvepamutemo kana kutaurirana kwakakomba, kazhinji hazvina kufanira.
  • Cultural Sensitivity: Ziva kusiyana kwetsika mukududzira mamwe emojis.
  • Kuenderana neBrand Voice: Emojis inofanirwa kuenderana nezwi rose uye toni yemhando.

Emojis inogona kukwidziridza kutaurirana muB2C neB2B mamiriro nekuwedzera hunhu uye kudzika kwemanzwiro, asi anofanirwa kushandiswa zvine hungwaru uye mukuenderana nevateereri uye mataurirwo ekutaura.

Pane Emoji Standard here?

Ehe, pane chiyero che emojis chinovimbisa kuenderana pamapuratifomu akasiyana uye zvishandiso. The Unicode Consortium anochengeta mwero uyu. Heino mashandiro azvinoita:

  1. Unicode Standard: Iyo Unicode Consortium inogadzira iyo Unicode Standard, iyo inosanganisira seti yemakodhi mapoinzi ega ega hunhu, kusanganisira emojis. Iyi chiyero inovimbisa kuti chinyorwa (kusanganisira emojis) chinotumirwa kubva kune chimwe chishandiso chinoratidzwa nenzira kwayo pane chimwe chishandiso, zvisinei nepuratifomu, sisitimu yekushandisa, kana application.
  2. Emoji Versions:
    Unicode inoburitsa vhezheni nyowani nguva nenguva, kazhinji kusanganisira nyowani emojis. Imwe neimwe vhezheni itsva yeiyo Unicode Standard inogona kuwedzera emojis nyowani kana kugadzirisa iripo.
  3. Platform-Specific Designs: Kunyange iyo Unicode Consortium ichisarudza kuti emoji yega yega inomiririrei (senge "chiso chinonyemwerera" kana "moyo"), dhizaini chaiyo yeiyo emoji (ruvara, chimiro, nezvimwewo) inotemwa nepuratifomu kana mugadziri wemidziyo (seApple, Google, Microsoft. ) Ichi ndicho chikonzero iyo emoji yakafanana inogona kutaridzika zvakasiyana pa iPhone pane Android mudziyo.
  4. Kumashure Kuenderana: New emojis inowedzerwa nguva dzose, asi zvishandiso zvekare kana masisitimu anogona kusatsigira azvino. Izvi zvinogona kuita kuti mushandisi aone mufananidzo wechibatiso (sebhokisi kana mucherechedzo wemubvunzo) pachinzvimbo che emoji yaunoda.
  5. Cross-Platform Kuenderana: Mapuratifomu mazhinji anoyedza kuchengetedza kuenderana neiyo Unicode Standard, asi panogona kuve nemusiyano wekuti mamwe emojis anodudzirwa kana kuratidzwa.
  6. Zviratidzo zvedunhu: Unicode inosanganisirawo zviratidzo zvedunhu, izvo zvinobvumira kukodha kwemureza emojis yenyika.

Kutorwa kweiyo Unicode Standard nemakambani makuru etekinoroji kunovimbisa yakakwira dhigirii yekufanana uye kudyidzana mukushandiswa kwema emojis pamapuratifomu akasiyana, maapplication, uye zvishandiso.

Emoji Marketing Mienzaniso

Iyi infographic kubva kuSignal inofamba kuburikidza nemazhinji mienzaniso yekushandisa. Chiedza cheBud, Mugovera Husiku Live, Burger King, Domino's, McDonald's, uye Taco Bell vakaisa emojis mukutengesa kwavo kutaurirana. Uye iri kushanda! Emoji-inogonesa kushambadzira inogadzira tinya-kuburikidza nemitengo 20x yakakwira kupfuura iyo indasitiri standard

Signal zvakare inotsanangura zvimwe zvezvinetso neEmojis. Tarisa uone infographic pazasi! ?

Emoji Kushambadzira

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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