Maitiro Ekuti uwane Zvikuru Kunze kubva paFacebook Ad Campaign neMapeji Ekumhara

facebook kushambadzira

Iko hakuna chikonzero chekushandisa dime pane chero epamhepo kushambadzira kana usati waita chokwadi kuti iro shambadziro iri kutumira vanhu kune rakagadzirira kuvagamuchira.

Zvakafanana nekugadzira mapepa, kushambadzira kweTV uye bhodhi rebhodhi rinosimudzira resitorendi yako nyowani, uyezve, kana vanhu vasvika kukero yawakapa, nzvimbo yacho yakasviba, yakasviba, yakazadzwa nemakonzo uye wapererwa nechikafu.

Hazvina kunaka.

Ichi chinyorwa chichatarisa mashoma Facebook Ads andakagamuchira uye woongorora iwo anoenderana kumhara peji. Ndichapa pfungwa dzangu pamusoro pekushanda kwemushandirapamwe wese uye ndinokurudzira kuti bhizinesi rako riwane sei budiriro neFacebook Ads kuburikidza nemaitiro akanakisa uye matipi ekuvandudza.

Facebook Ad uye Landing Peji Mushandirapamwe Wakanakisa Maitiro

Chekutanga, ngatitangei nemamwe mashoma epamusoro maitiro atinotarisira kuona muFacebook Ad / Landing Peji combos pazasi…

  • Kuenderera kweMharidzo: Vimbisa yako yekumhara peji / webhusaiti vashanyi kuti vauya kunzvimbo chaipo. Chinhu chekupedzisira chaunoda kuti vanzwe ndechekuti ivo vakasunganidzwa kana kunyengedzerwa kubaya kushambadza chete kuti vatumirwe kune isina hukama, saiti yekutengesa.
  • Dhizaini Kuenderera: Tsvuku pane yako shambadziro? Shandisa tsvuku mune rako rekumhara peji. Mufananidzo wemunhu anomodera chigadzirwa chako mushambadziro yako? Ratidza mufananidzo uzere muLP.
  • Kutendeuka Kwega Kutarisa: Iyo yakakosha poindi yeinosvika peji ndiyo imwechete yekutendeuka chinangwa Chero zvinopfuura chimwe chete zvinovhiringidza vashanyi kubva kuchinangwa chako chemushandirapamwe.
  • Kudzokorora kweKukosha Chirevo: Chero hupi kukosha kwauri kukochekera vashandisi mukati meako Facebook Ad, ita shuwa kuti haurase chirauro ichocho mune yako yekumhara peji, kana anotevera mapeji enyaya iyoyo. Signup, mitengo uye Checkout zvese zvinoda kuratidza chero chishoma chawakashambadza futi.
  • Kumhara Peji Inowedzera Kujekesa Kwechinhu Chero Chakasarudzika muAd. Ichi chihombe. Kana iwe ukasuma zano iro rinoda kujekeswa zvishoma, ita shuwa kuti unodaro mune rako rekumhara peji. Uye zvakaenzana, edza kudzivirira kuunza mazano matsva zvachose kune vashanyi vako mukati peji rako rekumhara (iyo yaive imwe yekushoropodza kwangu Izwi reRondedzero LP).

Ad uye Yekumhara Peji Combo # 1: Article.com

Ngatitangei nemuenzaniso vazhinji venyu vangawana ichirerekera…

chinyorwa mutengesi weecommerce wemhando yepamusoro fenicha yemumba. Ngatitarisei imwe yeayo Facebook Ad mishandirapamwe.

Kutanga, yavo Facebook Ad:

inotsigirwa chinyorwa chemidziyo yemazuva ano

Kuongorora iyi Facebook Ad:

  • Mufananidzo wepamusoro-soro. Yakakura-saizi. Inoratidzira iwo mhando uye dhizaini yeavo chigadzirwa mutsetse.
  • Kuva nemodeli kunobatsira iyo Facebook mushandisi kuzvifungidzira ivo vari muchiitiko.
  • Orenji remoto rinobatsira kubata ziso revanhu vachipururudza kuburikidza nevo Facebook fefefefe. Ruvara musiyano unogara uri foni yakanaka.
  • Musoro wenyaya wakapfupika uye wakapusa Inokuudza zvaunowana uye inoyeuchidza sirogani: "Shandisa zvishoma. Rarama zvakanyanya. ”
  • Kukosha kwesarudzo mumutauro wekubatanidza ("Mugadziri Wazvino Furniture Kusvika ku70% Bvisa Retail. $ 49 Flat Rate Kutumira Kwese kuCanada")

Rinoenderana peji kushambadzira kwavo kuri kutumira vanhu ku:

lookbook

Sezvaunogona kutaura, iri peji rekutanga.

Tine yepamusoro nav bar, hapana chakajeka kufona kuti chiitwe bhatani, uye rakareba refu (chaizvo rakareba kupfuura iwo mufananidzo uri pamusoro, wandakagura neinenge 1/3).

Chii chakaipa neizvi?

  • Kushambadzira kuri kusimudzira kusvika ku70% kubva pakutengesa uye $ 49 yakatetepa rate rate. Kukwidziridzwa uku chikamu chakakura chekukosha kwekutsvaga mumushambadziro, asi haisi nzvimbo yekutarisa pane peji reimba. Izvi zvinoreva kuti munhu wese anofara nemutengo waanoona mushambadziro haaone kukosha kwakapfuurira.
  • Chaizvoizvo zvatiri kutaura nezvazvo mushandirapamwe wekushambadzira - yakanangwa, yakatarwa imwechete kupa uye kukosha kwesarudzo - ine isina kugadziriswa, isina chinangwa chinangwa.
  • Usandibata zvisiri izvo. Peji reChinyorwa retsvarakadenga: mifananidzo yemhando yepamusoro, kushambadzira kukuru uye kutaurwa kwekuuya kweZuva reGroundhog. Asi kutengesa ikoko kunofanirwa kuve neayo peji rekumhara uye seti yekushambadzira.

Ngatitarisei mamwe matatu Facebook Ad uye kumisikidza peji mishandirapamwe izvo zvishoma zvakanyatsogadziriswa kutendeuka…

Ad uye Inomhara Peji Combo # 2: Canadian Ropa Services:

Yadzo Facebook Ad:

canadian service yeropa

Kuongorora iyi Facebook Ad:

  • Kutanga uye pamberi pezvese, tinogona kuva nechivimbo kuti kushambadzira uku kwakanangwa zvakanaka. Ndiri murume pakati pe17 ne35 muCanada. Nekudaro, zvirinani, isu tinoziva Canadian Ropa Sevhisi haisi kutambisa kushambadzira bhajeti inoratidza yavo Facebook Ads kuna mbuya.
  • Chechipiri, isu tine bhatani rakatsvuka rakakura riine meseji yakapfava asi ine simba: "Une simba rekupa hupenyu ..." Sezvo Facebook yakabvisa ganhuriro yavo pamusoro peanopfuura makumi maviri muzana emufananidzo wechirevo uri zvinyorwa, mabhizinesi mazhinji ari kuwana kubudirira nemaziso- kubata, yakakwira-kukosha kukosha mameseji.
  • Ichi kushambadza zvakare zvakareruka kwazvo. Iko hakuna mufananidzo wepashure wekunditsausa kubva kune meseji kumberi. Kana paine chero chinhu, zvinongedzo zvinongedzo kumashure zvinotarisisa kukopi.
  • Iyo yekushambadzira kopi inobatsirawo. Kutanga inondidaidza, ichindibvunza kana ndiri mumwe weboka (kirabhu, kana uchikwanisa) uyezve inondiudza kuti "varwere vari kukutsvaga." Izvi zvinhu zvekuteedzera zvinogadzira kunzwa kwekuve chikamu chechimwe chinhu chakakosha - chinodikanwa chemanzwiro.

Iyo Inoenderana Yekumhara Peji:

shina masero

Kuongorora Iyi Peji Yekutora:

  • Pakare pane bat ratinoona (zvakapesana chaizvo neChinyorwa mushandirapamwe pamusoro) kuti meseji iri ino yekumhara peji yakafanana neyeyeyekushambadzira. Kuenderera mberi zvese zviri mune yako ad / yekumhara peji combos. Vashanyi kune ino peji vanovimbiswa kuti vari munzvimbo imwechete.
  • Nekudaro, kana ini ndangopfuura musoro wenyaya, zvishoma zvekuenderera zvarasika. Sezvineiwo, iri peji rinomhara raizotarisa kune vane makore makumi matatu nemashanu kusvika makumi matatu evarume vari kubaya pane inoenderana neye Facebook Ad. Ino inoita kunge yakajairika peji yekumhara ye (ini ndinofungidzira) akawanda maFacebook Ads kune yavo stem masero ekupa mushandirapamwe.
  • Pane matatu Ekuda-ku-Chiito mabhatani (CTAs) pane ino peji. Izvi zvakanaka, chero bedzi mabhatani ese aya achinongedzera vanhu kunzvimbo imwechete. Nehurombo neCanada Ropa Services, ivo havaiti. Vanotumira vanhu kuzvikamu zvitatu zvakasiyana zvewebhusaiti yavo. Mishandirapamwe ako ekushambadzira anoda kuve nekutarisa kumwe chete, kwete matatu.

Ngatitarisei kana epamhepo kushambadzira agency Wordstream inogona kuita zvirinani…

Ad uye Inomhara Peji Combo # 3: Rwizi rweshoko

Yake Campaign's Facebook Ad:

izwi reshoko

Kuongorora iyi Facebook Ad:

  • Chekutanga, ngationei kuti ichi chiziviso chechidimbu chegate yezvinyorwa (turusi rekushandisa). Kushambadzira gated zvemukati zvinogara zviri zvishoma zvehunyanzvi zano, sekumhara peji kutendeuka mitengo - kutungamira kusimudzira ekushandura mwero kazhinji hakushande kune yakanaka ROI. Mune mamwe mazwi, iwe unobhadhara yakawandisa kutyaira traffic kune yako mutungamiri wechizvarwa peji. Mukana wekuti vatendeuke (kunze kwekunge chigadzirwa chako chiri imba, mota, kana yakakwira-mutengo-software) hachiite kuti chikoshe.
  • Nekuda kweizvo zvataurwa pamusoro, ini ndinotarisira kuona Wordstream ichikumbira ruzivo rwakawanda nezvevashanyi kune yavo peji yekumhara, sezvo ivo vachizokwanisa kusimudzira shanduko mitengo kana ivo vachiziva zvakawanda nezve kwavo kutungamira.
  • Nezve dhizaini dhizaini, ini ndinoda bhuruu neorenji. Iyo bhuruu iri kutaridzika inokwezva uye inowirirana neye Facebook yega color scheme uye orenji inomira ichibata ziso. Mufananidzo wacho pachawo wakapusa (wandinoda); Mifananidzo yakaoma, kunyanya mapuratifomu epuratifomu, inogona kuvhiringidza kana yavo iri diki sezvavanoonekwa paFacebook.

Peji inoenderana yekumhara:

adwords optimization chishandiso

Kuongorora Iyi Peji Yekutora:

  • Peji yekumhara yeWordstream iri nyore uye yakagadziridzwa. Mifananidzo kubva kuFacebook Ad yakadzokororwa uye inoshandiswa pano zvakare. Musoro wekuti "Adwords Optimization Toolkit" unodzokororwa, sezvakaita ruvara rwevara.
  • Sezvinotarisirwa, tiri kuona chikumbiro cheruzivo rwakawanda rwekutungamira. Nharembozha, webhusaiti, zita remabasa uye bhajeti rekushambadzira rinobvumidza Wordstream kuganhura iwo maoneti avanowana kubva peji rino kuita akakwirisa madriponi - kuwedzera pasi-kwe-fanera shanduko mitengo uye kuita kwavo kushambadzira bhajeti kuve kwakakodzera.
  • Kunditsoropodza chete ndekwekuti chikamu chepazasi kurudyi chinoita senge hachina kwazvinosvika. Mune zvese kushambadza uye pamusoro-iyo-chikamu chikamu cheiyo peji rekumisikidza isu tinoudzwa iro rekushandisa rinotipa izvo zvitatu zvipingamupinyi zvikuru zvinosangana neAdwords vashambadziri. Ini ndoda kuona zano nezve izvo izvo izvo, uye ini ndinokandirwa kure nhatu dzinoita sedzisina hukama.

Ad uye Inomhara Peji Combo # 4: CaliforniaClosets

Ivo Campaign yeFacebook Ad (yakadhirowewa kubva kufoni yangu)

california inovhara chando chena chiitiko

Kuongorora iyi Facebook Ad:

  • Ini ndinoda uyu musoro wenyaya, "Chengetedza kusvika ku20% uine mahara kukwidziridzwa kune wehuni wehuni." Pane zvinhu zvishoma izvo, pachinyakare, kukosha kwakanyanya kwekunyora: "Sevha," "20%," "Mahara," uye "Simudzira." Uyu musoro wenyaya une ese iwo. Ichi chirevo chekukoshesa, shamwari dzangu, kunyangwe chiri chekupedza huni… Kutendeseka ini handina kana kumboona kuti chaive chii nokuti, kungobvisa uye neshoko rekuti "Mahara."
  • Mufananidzo wacho une zvakawanda zvakanyanyisa kuitika, asi zvirinani kuti ndiri kuona chigadzirwa uye kugona kwadzo kuzere.
  • Iyo "Nguva Yakachena Yechando" inotaurirana kuti chibvumirano ichi chine magumo, icho chinogadzira zvishoma zvekurumidzira (zvine musoro kuwedzera kukosha kwechipo).

Iyo Inoenderana Yekumhara Peji:

california zvivharo

Kuongorora Iyi Peji Yekutora:

  • Takataura kakati wandei nezve enzanisa kopi yekushambadzira kune peji rekumhara, uye peji rino rine zvese zvinhu zvekuenderera kukuru. Musoro wenyaya unowirirana, iwo mufananidzo unowirirana, uye ivo vajekesa zvishoma apo yavo yekutengesa yeWhite White inopera (munguva pfupi!).
  • Iwo maviri CTA mabhatani anoshanda pano nekuti ndeechinangwa chimwe chekushandura (kubvunza kwemahara). Ini ndoda kuti iyo kukumbira ndeye "kukumbira," zvichireva kuti iwe ungangowana mhinduro kwete. Rudzi urwu rwemutauro - se "yakasarudzika," "Nyorera kuti uwane," nezvimwe, - inogona zvakare kuwedzera kukosha kwekuzviisa pasi kwechinhu chiri kupihwa. Ndiri kure zvakanyanya kufunga kuti kirabhu yako inotonhorera kana ndisina kungoitwa nhengo.
  • Zvese mune zvese, rakakura, rakasimudza-rakagadziriswa peji rekumhara.

Rombo rakanaka!

Unofungei?

Nzvimbo iyi inoshandisa Akismet kuderedza spam. Dzidza kuti sei deta yako inoshandiswa.