Content Marketing

Rwezviri: Ad Kugadzira iyo Inotyaira ROI pane Facebook uye Instagram

Kumhanya kunoshanda Facebook uye Instagram kushambadzira kushambadzira kunoda yakanakisa sarudzo dzekushambadzira uye kugadzira ad. Kusarudza iwo chaiwo anooneka, ad kopi, uye kufona-ku-chiito kunokupa iwe yakanakisa kupfura pakuzadzisa mishandirapamwe kuita zvinangwa. Mumusika, kune hype yakawanda kunze uko pamusoro pekukurumidza, kubudirira nyore pa Facebook - kutanga, usazvitenga. Kushambadzira kweFacebook kunoshanda zvakanyanya, asi zvinoda nzira yesainzi pakubata nekugadzirisa mishandirapamwe zuva rese, zuva rega rega. Zviri nyore kukundikana mukushambadzira kweFacebook kana iwe ukasatora maitiro zvakakomba uye uchipinda nechido chekushanda zvakanyanya, kuyedza uye kunatsa kusamira, uye kutadza 95% yenguva..

Kubva pamakore edu eruzivo, heano mamwe akakosha maitiro ekuwana iyo yakawana budiriro pasocial media chiteshi:

Kugadzira Yekusika Yekuyedza Chirongwa uye Kugara Uchiita

Nhanho yekutanga kugadzira mushandirapamwe wakabudirira kunzwisisa nharaunda yauri kushambadzira: mune iyi kesi, tiri kutaura nezve ads muFacebook nhau feed. Kana iwe uri kushambadza muFacebook, yako ad ichaonekwa pakati pezvatumirwa kubva kushamwari uye zvimwe zvirimo, izvo zvinonyanya kufadza kune vateereri, saka kuwana tarisiro kunoda kugadzira kunoenderana nezviri kubva kune vamwe vashandisi. Kuti umire kubva pamapikicha ezororo, mapikicha anotonhorera eshamwari nemhuri, uye mamwe maratidziro ezvemagariro, Facebook ad zvinoonekwa zvinofanirwa kuve zvinomanikidza, asi tarisa sechinhu chaungatumira iwe kana shamwari.

Mifananidzo inokonzeresa 75-90% yead performance, saka iyi ndiyo nzvimbo yekutanga yekutarisa.

Iyo nzira yekuziva iyo yakakwana mifananidzo inotanga, hazvishamise, nekuyedza. Isu tinokurudzira kuyedzwa kwekutanga kwe10-15 mifananidzo inopesana nevateereri mumwe. Usanetseke nezve ad kopi, uye chengeta kopi yakafanana kune yega yega mufananidzo wakaedzwa, saka uri kushanda pane imwe chete shanduko panguva. Hatigoni kusimbisa izvi zvakakwana. Iwe hauzombofa waona kuti chii chinoshanda kana ukatanga kuyedza akawanda akasiyana kunze kwegedhi, uye iwe uchapedza yakawanda nguva nemari. Kuwana mufananidzo chaiwo kwakakwana kwedambudziko - usasvibisa mvura kuitira kuti anokunda asanyatso kuoneka. Chete MUSHURE wawava nemufananidzo wekuhwina ndipo pauchayedza kopi, kutyaira imwe 10-25% yekuwedzera kwekushambadzira. Isu tinongoona chete 3-5% chiyero chekubudirira pakuedza mifananidzo, saka zvinotora yakawanda yekuedza uye kukanganisa kuvhara mukati mukubudirira, asi kuyedza kuchakubatsira iwe kuona iyo yakasimba mifananidzo kuti uwane yakakwana yekutendeuka mwero.

Ndeipi Mifananidzo Yemifananidzo Inoshanda Zvakanakisa

Mapikicha anogadzirwa nemushandisi anowanzo kurira mafoto ehunyanzvi kana zvasvika kumatanho enhau. Sei? Nekuti Facebook inzvimbo yakagadzirwa nemushandisi-yakagadzirwa, uko vashandisi vanogona kuvimba nemashambadziro anonzwa sekunge zvavari kutowana mune yavo nhau. Mune mamwe mazwi, kushambadzira kwakabudirira kunonzwa organic. Funga "selfie," kwete nyanzvi yemagazini ads. Edza kutarisisa iwo selfie mhando yezvasara zvemukati munhau, ine yakawedzera-yakakura vibe. Izvi hazvinyanyi kushanda paPinterest, uko iyo yekuona mhando yezvinotumirwa inoita kunge yepamusoro.

Facebook Ad Images

Saizvozvowo, kana zvasvika pamifananidzo yevanhu, shandisa mifananidzo yevanhu vanoita sevanoyevedza uye vanosvikika, asi kwete supermodels (kureva vane vanhu vanoita sevanhu vanogona kusangana mumugwagwa). Kazhinji, vakadzi vanofara nevana vanogara vari bheti yakasimba. Chekupedzisira, tora yako mapikicha uine yako smartphone kana imwe kamera, uye pese pazvinogoneka, USAvimba nekutorwa kwemifananidzo. Kutora mafoto kunowanzo kunzwika se "nyanzvi" kana kugarwa uye kushoma, uye inotakura mukwende wekuwedzera wezvingangoitika zvemutemo nekodzero dzekushandiswa kwekutengesa.

Chii Chinoitika Mushure mekunge Wagadzira Yakabudirira Ad

Saka iwe wakashanda nesimba, iwe wakatevera mitemo, iwe wakagadzira "mhondi ad" uye iwe wakawana zvakanaka shanduko - kweinenge vhiki, kana pamwe kunyange kwenguva shoma. Ipapo kukunda kwako-kwakakunda kwakatanga kutsvedza, apo kushambadzira kwakatanga kunzwa kujaira, uye nekudaro kusinganyanyi kumanikidza, kune vateereri vako. Izvi zvinowanzoitika. Facebook ads ine hupenyu hupfupi, uye vanomira kuita mushure mekunge vafumurwa zvakanyanya uye varasikirwa neruzivo rwavo.

Facebook Ad Creative

Chii zvino? Usaore mwoyo - kugadzirisa kushambadzira kwakabudirira kuri nyore pane kutanga kubva pakutanga. Wakatoona fomati yakabudirira, saka usachinje izvozvo. Shandura zvikamu zvidiki semhando dzakasiyana uye mavara akasiyana, asi usatarise nepasi peiyo ad. Nzira chete yekuziva kurova kwakajeka ndeyekuita bvunzo diki. Iwe unogona kuramba uchitsvaga mifananidzo mushure mekuyedza diki sampuli seizvi nekuti uyu mutambo wenhamba. Unogona kutarisira kuedza mazana emifananidzo usati waziva mutambi akasimba.

Ramba Uchigadziridza Kuti Usvike Yako ROI Target

Semushambadziri weFacebook kana Instagram, unozoda kuenderera mberi nekuyedzwa - mazuva manomwe pasvondo, maawa gumi nemasere pazuva - nekuti kushambadzira kwako kunokurumidza kupera, unenge uchigara uchiyedza, uye zvechokwadi, iwe unofanirwa kutarisira kushandisa gumi-7% yebhajeti yako yepamwedzi pakuyedza.

Kukwikwidza uye kubudirira mukushambadzira kwesocial media kunotora kushanda nesimba nekutarisa kuenderera, kudzokorora kuyedza. Mune ruzivo rwedu rwakakura, 1 chete kubva pamakumi maviri ads akaedzwa achashanda, saka zvisingawirirani ndezvekuti kuita nungo kunokubhadhara 20% yenguva. Ingangoita mifananidzo mishanu chete kubva pazana rega rega rakaedzwa basa, uye ndimo musati matanga kugadzirisa zvimwe zvinhu.

Kuziva hunyanzvi hwekushambadzira kweFacebook kunosanganisira kushivirira uye kunyatsoita, nhanho-nhanho, yehuwandu uye yekuongorora maitiro. Ramba uchifunga kuti shanduko iri kuwedzera, uye huwandu hunoenderana hwekuvandudza hudiki hunogona kukonzera kuwedzera kukuru muROI. Kufambira mberi kwakatsiga uye kuhwina kudiki kuchakurumidza kugadzira hukuru hukuru kune yako brand uye bhajeti.

Facebook Ad Testing

Brian Bowman

Brian Bowman ndiye Muvambi uye CEO we Brainlabs, yekushambadzira tekinoroji firm inoratidza tekinoroji uye masevhisi kune Facebook ne Instagram vashambadziri. Iye ane mari inokwenenzvera pamusoro pe $ 1B mune yepamhepo kushambadzira shandisa uye chigadzirwa chigadzirwa chekutungamira epamhepo zvigadzirwa zvinosanganisira Disney, ABC, Match.com uye Yahoo!.

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