Rwezviri: Ad Kugadzira iyo Inotyaira ROI pane Facebook uye Instagram

Facebook Kushambadzira

Kumhanyisa inoshanda Facebook ne Instagram kushambadzira mishandirapamwe inoda sarudzo dzakanakisa dzekutengesa uye kushambadzira kwekushambadzira. Kusarudza izvo zvakanaka zvinoonekwa, kopi yekushambadzira, uye mafoni-ku-chiito zvinokupa iwe yakanakisa kupfura pakuzadzisa zvinangwa zvemushandirapamwe. Mumusika, kune zvakawanda zvehype kunze uko nezve nekukurumidza, nyore kubudirira paFacebook - kutanga, usazvitenge. Facebook kushambadzira inoshanda zvakanyatsonaka, asi inoda nzira yesainzi yekugadzirisa uye nekuvandudza macampaign zuva rese, mazuva ese. Zviri nyore kukundikana mukushambadzira kweFacebook kana iwe ukasatora danho zvakakomba uye wopinda nechido chekushanda zvakanyanya, kuyedza nekunatsa kusamira, uye kutadza 95% yenguva.

Kubva pamakore edu eruzivo, heano mamwe akakosha matekiniki ekuti uwane iyo yakaoma-yakawana budiriro pane yemagariro midhiya chiteshi:

Kugadzira Ruzivo rweKuumbwa Kwesarudzo uye Kuramba Uchiita

Nhanho yekutanga kugadzira mushandirapamwe wakabudirira kunzwisisa nharaunda yauri kushambadza: mune iyi kesi, tiri kutaura nezveshambadziro muFacebook nhau feed. Kana iwe uri kushambadza muFacebook, kushambadza kwako kunoonekwa pakati pezvinyorwa kubva kushamwari uye nezvimwe zvemukati, izvo zvinonyanya kufadza kune vateereri, saka kuwana kutariswa kunoda kugadzira kunoenderana nezviri kubva kune vamwe vashandisi. Kuti ubude pamifananidzo yezororo, mifananidzo inotonhorera yeshamwari nemhuri, uye zvimwe zvemagariro, Facebook kushambadzira zvinoonekwa zvinofanirwa kunge zvichimanikidza, asi zvinoita sechinhu iwe kana shamwari chaungatumire.

Mifananidzo inoitisa 75-90% yekushambadzira mashandiro, saka iyi ndiyo nharaunda yekutanga yekutarisa.

Maitiro ekutsvaga iwo akanakisa mifananidzo anotanga, hazvishamise, pamwe nekuyedzwa. Isu tinokurudzira kuyedza kwekutanga kwe10-15 mifananidzo ichipesana nevateereri vamwe. Usatombo kunetseka nezve kopi kopi, uye chengeta kuteedzera zvakafanana kune yega yega chifananidzo chakaedzwa, saka urikushanda pane imwe chete kusiana panguva. Hatigone kusimbisa izvi zvakakwana. Iwe haufe wakaziva izvo zvinoshanda kana ukatanga kuyedza akawanda akasiyana kunze kwegedhi, uye iwe uchatambisa yakawanda nguva nemari. Kuwana mufananidzo chaiye kwakakwana kwedambudziko - usanyungudise mvura kuti uyo anokunda asanyatsooneka. CHETE mushure mekunge iwe uine mufananidzo unokunda ndipo paunoyedza kuteedzera, kutyaira imwezve 10-25% yekuita kweshambadziro. Isu tinowanzoona chete 3-5% yekubudirira rate kana uchiyedza mifananidzo, saka zvinotora yakawanda yekuyedza uye kukanganisa kuvhara mukati mukubudirira, asi kuyedzwa kuchakubatsira iwe kuona iyo yakasimba mifananidzo kuti uwane iwo akakwana shanduko chiyero.

Ndeapi Mifananidzo Yemifananidzo Anoshanda Zvakanakisa

Mifananidzo inogadzirwa nemushandisi inowanzo kupfuurisa hunyanzvi hwekutora mifananidzo kana zvasvika pasocial media chiteshi. Sei? Nekuti Facebook inzvimbo yemushandisi-inogadzirwa yemukati, uko vashandisi vari mukana wekuvimba nemashambadziro anonzwa kunge izvo zvavari kutowana mune yavo newsfeed. Mune mamwe mazwi, zvinobudirira kushambadza zvinonzwa zvakasikwa. Funga "selfie," kwete nyanzvi dzemagazini kushambadza. Edza kuratidzira iyo selfie mhando yezvimwe zvirimo munhau, pamwe neakawanda-akakura pamba vibe. Izvi hazvishande pane Pinterest, uko iko kunoonekwa kwemhando yekutumira kunowanzo kuve kwakanyanya.

Facebook Ad Mifananidzo

Saizvozvo, kana zvasvika pamifananidzo yevanhu, shandisa mifananidzo yevanhu vanoita kunge inokwezva uye inowanika, asi kwete supermodels (kureva vanhu vane vanhu vanoita sevanhu vangasangana navo mumugwagwa). Muzhinji, vakadzi vanofara nevana vanogara vari bheti yakasimba. Chekupedzisira, tora yako mifananidzo neako smartphone kana imwe kamera, uye pese pazvinokwanisika, USATENDA pane stock stock. Kutora mifananidzo pachitoro kazhinji kunonzwa kunge "kwenyanzvi" kana kukinikiwa uye kusiri kwehunhu, uye kunotakura mukwende wekuwedzera wezvemutemo uye nekodzero nyaya dzekushambadzira.

Chii Chinoitika Mushure mekunge Wavandudza Anobudirira Ad

Saka iwe wakashanda nesimba, iwe wakatevera mitemo, iwe wakagadzira "mhondi kushambadzira" uye iwe ukave nekushandurwa kwakanaka - kweinenge vhiki, kana pamwe kunyangwe kwenguva shoma. Ipapo kukunda kwako kwakakunda kwakatanga kutsvedza, sezvo kushambadzira kwakatanga kunzwa kujairika, uye nekudaro kushomeka, kune vateereri vako. Izvi zvakajairika. Facebook kushambadzira vane hupenyu hupfupi, uye vanomira kuita mushure mekunge vafumurwa zvakanyanya uye varasikirwa nehunhu hwavo.

Facebook Ad Kugadzira

Chii manje? Usaora mwoyo - kutora shambadziro rakabudirira kuri nyore pane kutanga kubva pakutanga. Wakatotaridza chimiro chakabudirira, saka usachinje icho. Chinja zvidiki zvidiki senge mamodheru akasiyana uye akasiyana mavara, asi usatarise neyakavakirwa chimiro cheshambadziro. Nzira chete yekuziva yakarova ndeyekuita bvunzo diki. Iwe unogona kuramba uchitsvaga mifananidzo mushure mekuyedza diki sampuro seiyi nekuti uyu mutambo wenhamba. Iwe unogona kutarisira kuyedza mazana emifananidzo usati waona mutambi akasimba.

Ramba Uchigadzirisa Kuti Uwane Yako ROI Target

Semushambadzi weFacebook kana Instagram, iwe uchazoda kuramba uchiedza - mazuva manomwe pavhiki, maawa gumi nemasere pazuva - nekuti kushambadzira kwako kuchakurumidza kupererwa nenguva, uchagara uchiedza, uye chaizvo, unofanirwa kutarisira kushandisa 7-18% yebhajeti yako yemwedzi nemwedzi pakuyedzwa.

Kukwikwidza uye kubudirira musocial media kushambadzira tora basa rakaomarara nekutarisa kuenderera, kuitisa kuyedza. Mune ruzivo rwedu rwakakura, chete 1 kubva pamakumi maviri eshambadziro akaedzwa anozoshanda, saka mikana ndeyekuti kuva simbe kuchakutorera 20% yenguva. Chete mifananidzo mishanu kubva pane yega zana basa rakaedzwa, uye izvi usati watanga kuumbiridza zvimwe zvinhu.

Kugona hunyanzvi hwekushambadzira paFacebook kunosanganisira kushivirira uye kunyatsoita, nhanho-nhanho, nzira yekuwongorora uye yekuongorora. Ramba uchifunga kuti shanduko inowedzera, uye huwandu hwakaenzana hwekuvandudzwa kudiki kunogona kutungamira mukuwedzera kukuru mu ROI. Kufambira mberi kwakadzikama uye kuhwina kudiki kuchakurumidza kugadzira hombe dhizaini yako uye bhajeti.

Facebook Ad Kuedzwa

Unofungei?

Nzvimbo iyi inoshandisa Akismet kuderedza spam. Dzidza kuti sei deta yako inoshandiswa.