Content Marketing

5 Rookie Facebook Ad Mistakes Kuti Udzivise.

Facebook ads zviri nyore kwazvo kushandisa - zviri nyore zvekuti mukati memaminitsi mashoma unogona kuseta bhizinesi account yako uye wotanga kumhanyisa ads dzine mukana wekusvika mabhiriyoni maviri evanhu. Kunyange zviri nyore kumisikidza, kumhanyisa purofiti Facebook ads ine inoyerwa ROI chinhu chiri nyore.

Chikanganiso chimwe chete mukusarudza kwako chinangwa, kutarisa kwevateereri, kana kopi yekushambadzira kunogona kuita kuti mushandirapamwe wako ukundikane. Muchikamu chino, ini ndicharatidza epamusoro mashanu rookie kukanganisa kwakaitwa nemabhizinesi kana uchimhanyisa Facebook ads. Kana iwe uri kuita chero ipi yezvikanganiso izvi, ako ads ane chokwadi chekutadza.

1. Kusarudza Chinangwa Chisina kururama

Chinhu chekutanga chaunofanirwa kunzwisisa ndechekuti Facebook ads inoshanda kubva kune algorithm. Kunyangwe iwe uchida kuti vanhu vaise nharembozha yako, tarisa vhidhiyo yako, kana kutenga chigadzirwa chako, chinangwa chega chega chinopihwa neFacebook chine chakaomarara algorithm yekusvika kwauri chinangwa chaunoda.

Facebook Ad Campaign

Semuenzaniso, kana iwe uchida kushandira vhidhiyo ad kune mitsva tarisiro inoratidza mashandiro anoita bhizinesi rako, haudi kushandisa traffic kana shanduko chinangwa, chinotarisa kutumira vashandisi kuwebhusaiti yako kana kusvika pachinangwa chaunoda pawebhusaiti yako.

Sezvo vhidhiyo ichange ichiratidza vashandisi mashandiro anoita bhizinesi rako, iwe ungada kushandisa angave evhidhiyo maonero, ruzivo rwemhando, kana chinangwa chekusvika, sezvo algorithm yechimwe nechimwe chezvinangwa izvi ichienderana nechinangwa chako chekusvika vashandisi vatsva. Kana chinangwa chako chiri chekutyaira vanhu kuwebhusaiti yako, saka shandisa chinangwa chetraffic. Kana chinangwa chako chiri chekuunganidza email kero, saka shandisa inotungamira chizvarwa chinangwa.

2. Kwete Kushandisa Tsika Vateereri

Paunomisa yako yekutanga ad, mushure mekusarudza chinangwa chako uchaona chimwe chinhu chakadai:

Facebook Ad Custom Vateereri

Apa ndipo paunonongedza vashandisi veFacebook. Zvinoyedza kwazvo kunanga vashandisi nezera, murume kana mukadzi, nzvimbo, uye zvaunofarira kutsvaga vatengi vatsva, kunyanya sezvo Facebook ichiita kuti zvive nyore nekushandisa anodonhedza pasi kuti uwane zvaunofarira uye maitiro. Nekudaro, chero akanaka online mushambadzi achakuudza kuti iwe unofanirwa kutanga wananga vatengi vako nevashanyi vewebhusaiti, kwete tarisiro nyowani.

Iwe une 60-70% mukana mukuru wekutengesa kune mutengi aripo pane mutsva.

Kutora Mutengi vs Kuchengeta

Kana iwe uine email rondedzero yevatengi uye ugamuchire hutano huwandu hwewebhu traffic, tanga kumhanyisa ads kune vatengi uye vashanyi vewebhusaiti chekutanga. Ivo vatoziva nezve bhizinesi rako uye zvinoda kushoma kugutsikana kuti utendeuke. Iwe unogona kugadzira vateereri vetsika nekuisa yako email runyorwa uye nekuisa iyo Facebook pixel (yakakurukurwa mune zano #5) kugadzira vateereri vakatenderedza webhusaiti traffic.

3. Kushandisa Zvisizvo Ad Placements

Paunosvika pakusarudza nzvimbo dzemushandirapamwe wako weFacebook, Facebook inoisa nzvimbo dzako kuti dziite otomatiki nekukasira, izvo zvavanokurudzira.

Facebook Ad Automated Placement

Kuiswa: Facebook inoshandisa ads ako papuratifomu yavo uye yechitatu-bato masaiti.

Vazhinji marookies vanosvetuka chikamu ichi voenda nekurudziro ye Facebook. Gara uchigadzirisa zvaunoisa kuti ubvise network yevateereri.

Facebook Ads Rongedza Nzvimbo

Iyo yevateereri network rondedzero yeanopfuura miriyoni imwe yechitatu-bato masaiti uye nharembozha. Kana ukasarudza iyo Facebook kana Instagram kuiswa, iwe unonyatsoziva pari kuratidzwa ad yako. Kana ukasarudza network yevateereri, hauzive kuti ndeipi app kana webhusaiti ads yako iripo, uye nekuda kwekushaikwa kwenzvimbo, kazhinji zvikamu zvevasiki vako zvinoshaikwa.

Iyo yevateereri network igomba dema uko mari yekushambadzira inofa. Sezvo kushambadzira kunoitwa paFacebook, zvinoita kuti zviome kune algorithm yavo kukwidziridza traffic yekuiswa uku. Namatira kune Facebook newsfeed chete uye edza ads ako. Ukangotanga kuona mibairo yakanaka, wobva watanga kuwedzera pa Instagram uye nevateereri network.

Usasanganise zvese zvakaiswa mudanidziro imwechete; zvichave zvakaoma kugadzirisa pane matambudziko, uye nekuti iyo yevateereri network yakachipa ad inventory (yakaderera-mhando traffic), yakawanda yako ad yekushandisa ichagoverwa kune iyo kuiswa.

4. The Facebook Ad Pachake

Pane zvinhu zvakawanda zvaunogona uye zvausingakwanise kutaura mune yako Facebook ad kopi. Semuenzaniso, haugone kutaura kuti chigadzirwa chako chinoita chero senge chinobvisa kushushikana, chinobatsira vanhu kuderedza uremu, kunowedzera mufaro, kana chero chimwe chirevo. Kunyangwe kutaura kuti unopa sevhisi yemhando yepamusoro mudhorobha hazvibvumidzwe. Iwe zvakare haugone kushandisa mapikicha asati uye mushure mekushandisa kana kushandisa kopi inotsausa kana zvinokurudzira zvepabonde.

Mumapoka akasiyana-siyana ekushambadzira eFacebook, ini ndinowanzo sangana nemameseji akadai:

Facebook Ad Yakamiswa

Usati wamhanyisa shambadziro, verenga iyo Facebook ad policy saka iwe unoziva zvaunogona uye zvausingakwanise kuisa mukopi yako. Kana iwe ukataura zvisirizvo kana kushandisa mufananidzo usina kufanira, Facebook inozivikanwa nekumisa maakaundi. Kuti uwane mazano pamusoro pemhando ipi yekushambadzira inogamuchirwa, tarisa iyo Ad Espresso ad library. Pane zviuru zvekushambadzira ikoko kwaunogona kuwana mazano kubva.

5. Facebook Pixel

Facebook pixel idiki diki kodhi iyo inogona kuteedzera chingangoita chese chiito chinoitwa nemushandisi pawebhusaiti yako, kubva pamapeji akashanyirwa, mabhatani akadzvanywa, kune zvinhu zvakatengwa. Kunyange iyo Facebook Ads Maneja inopa zviverengero sekudzvanya-kuburikidza nemitengo uye zvinoonekwa zvinoitika paFacebook webhusaiti pachayo, Facebook pixel inoteedzera zviito zvinoitwa nevashandisi kana vari pawebhusaiti yako.

Pixel inokutendera kuti uyere mashandiro emushandirapamwe wega wega, uye inotaridza kuti ndedzipi ads dziri kushanda uye dzipi dziri kushomeka. Kana iwe usingashandise iyo Facebook pixel, unenge uchibhururuka usingaoni paFacebook. Pamwe nekutendeuka kutevedzera, iyo Facebook pixel zvakare inoita kuti iwe ugadzire webhusaiti tsika vateereri.

Semuenzaniso, unogona kushandisa iyo Facebook pixel kuunganidza vashandisi vakaona chimwe chigadzirwa, uye ipapo unogona kuratidza chero munhu anoona chigadzirwa ichi ad paFacebook (inozivikanwa seretargeting). Kana tarisiro yakawedzera chimwe chinhu mungoro yavo asi ikasapedza kubhadhara, kuburikidza nekudzorerazve unogona kuvadzosa kungoro yavo kuti vapedze odha yavo.

Usati watanga mushandirapamwe weFacebook, gadzira yako Facebook pixel kutora vateereri vewebhusaiti uye kugadzira shanduko yauri kutarisira kuwana. Iwe unogona kudzidza kuseta yako Facebook pixel ne nekudzvanya pano.

Kutendeuka Kwako

Kana iwe ukatevera matipi mashanu ari pamusoro, iwe uchaona kubudirira neako Facebook ads. Vatengi uye vashanyi vewebhusaiti ndivo vanhu vari nyore kutengesa kwavari. Chero bedzi iwe uchivaratidza a ad yakasarudzika kune zvavanoda, iwe unofanirwa kuzadzisa zvinangwa zvako. Chikamu chinonyengera chinouya kana iwe uchiedza kuyera ads yako uye kuwana vatengi vatsva; ndipo pakuedza zvese kubva kuzvinangwa, vateereri, kuiswa, bhajeti, uye ads. Asi usati wasvika kune iyo nhanho ye Facebook yako yekushambadzira zano, iwe unofanirwa kurovera pasi pane izvo zvekutanga.

Zvingani zvezvikanganiso zvishanu izvi zvauri kuita?

Steve Weiss

Steve Weiss ndiye CEO we MuteSix uye mutengesi wehupenyu hwese uye internet marketer. Kubva paakatanga bhizinesi rake rekutanga remamiriyoni emadhora achiri mudiki, Steve akateedzera mikana yebhizinesi yakanakisa online, parizvino achitarisa paFacebook advertising platform.

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