5 Rookie Facebook Ad Mistakes Kuti Udzivise.

Zvikanganiso

Facebook kushambadza zviri nyore kushandisa - zviri nyore zvekuti mukati memaminetsi mashoma iwe unogona kuseta yako bhizinesi account uye wotanga kushambadzira shambadziro iyo inokwanisa kusvika kune mabhiriyoni maviri vanhu. Ipo ichive chiri nyore kwazvo kumisikidza, kumhanya kunobatsira Facebook kushambadzira ine chiyero ROI chero chinhu chiri nyore.

Kanganiso kamwe chete mukusarudza kwako chinangwa, vateereri kunongedzera, kana kopi yekushambadzira inogona kufambisa mushandirapamwe wako mukundikana. Muchikamu chino, ini ndichafumura epamusoro mashanu rookie zvikanganiso zvinoitwa nemabhizimusi kana uchimhanyisa Facebook kushambadza. Kana iwe urikugadzira chero imwe yeiyi mhosho, ma ads ako anenge aine chokwadi chekutadza.

1. Kusarudza Chinangwa Chakashata

Chinhu chekutanga chaunoda kuti unzwisise ndechekuti Facebook kushambadza inoshanda algorithm. Kunyangwe iwe uchida kuti vanhu vaise yako nharembozha, tarisa vhidhiyo yako, kana kutenga chigadzirwa chako, chinangwa chega chega chinopihwa neFacebook chine yayo yakaoma algorithm yekusvitsa kwauri chaunoda chinangwa.

Facebook Ad Campaign

Semuenzaniso, kana iwe uchida kushandira vhidhiyo kushambadza kumatarisiro matsva kuburitsa mashandiro ebhizinesi rako, haudi kushandisa traffic kana chinangwa chekushandura, chinotarisana nekutumira vashandisi kuwebhusaiti yako kana kusvika kune chaunoda chinangwa pawebhusaiti yako.

Sezvo vhidhiyo yacho ichange ichiratidza vashandisi mashandiro ebhizinesi rako, ungangoda kushandisa chero mavhidhiyo ekuona, chiziviso cherudzi, kana chinangwa chekusvikira, sealgorithm yechimwe nechimwe chezvinangwa izvi inoenderana nechinangwa chako chekusvika kuvashandisi vatsva. Kana chinangwa chako chiri chekutyaira vanhu kuwebhusaiti yako, saka shandisa chinangwa chemugwagwa Kana chinangwa chako chiri chekutora email kero, saka shandisa iyo inotungamira chizvarwa chinangwa.

2. Kwete Kushandisa Tsika Vateereri

Paunoseta shambadziro yako yekutanga, mushure mekusarudza chinangwa chako uchaona chakadai.

Facebook Ad Tsika Vateereri

Apa ndipo paunonangisa vashandisi veFacebook. Izvo zvinoyedza kunongedza vashandisi nezera, murume kana murume, nzvimbo, uye zvido zvekutsvaga vatengi vatsva, kunyanya sezvo Facebook ichiita kuti ive nyore kwazvo nekushandisa kudonhedza zvinyorwa pasi kuti uwane zvido uye maitiro ehunhu. Nekudaro, chero akanaka mushambadzi wepamhepo anokuudza iwe kuti iwe unofanirwa kutanga watarisa vatengi vako uye vashanyi vewebhusaiti, kwete tarisiro nyowani.

Iwe une 60-70% mukana wakakura wekutengesa kune mutengi aripo pane mutsva.

Kuwana Kwevatengi vs Kuchengetwa

Kana iwe uine email rondedzero yevatengi uye unogamuchira hutano huwandu hwewebsite traffic, tanga kumhanya kushambadzira kune vatengi uye webhusaiti vashanyi chekutanga. Ivo vatove vanoziva nezve bhizinesi rako uye zvinoda zvishoma zvinogutsa kutendeuka. Iwe unogona kugadzira vateereri vetsika nekukanda yako email runyorwa uye nekuisa iyo Facebook pixel (inokurukurwa muzano # 5) kugadzira vateereri kutenderedza webhusaiti traffic.

3. Kushandisa Yakashata Ad Kuiswa

Paunouya kuzosarudza kuiswa kweako Facebook mushandirapamwe, Facebook inoisa zvaunoisa kuzvitumira otomatiki, izvo zvavanokurudzira.

Facebook Ad Yega Kuiswa

Kuiswa: Facebook inoshandira kushambadzira kwako papuratifomu uye yechitatu-bato saiti.

Mazhinji rookies anodarika chikamu ichi uye oenda neyekurudziro yeFacebook. Nguva dzose gadzirisa zvawakaisa kuti ubvise network yevateereri.

Facebook Ads Rongedza Kuiswa

Iyo vateereri network ndeye runyorwa rweanopfuura mamirioni echitatu-bato masaiti uye nhare mbozha. Kana iwe ukasarudza iyo Facebook kana Instagram kuiswa, iwe unonyatsoziva iko kushambadzira kwako kuri kuratidzwa. Kana iwe ukasarudza vateereri network, iwe hauzive kuti ndeipi app kana webhusaiti yako kushambadza iriko, uye nekuda kwekushomeka kwenzvimbo, kazhinji zvikamu zveako zvisikwa zvinoshaikwa.

Iyo vateereri network ndeyegomba dema uko mari yekushambadzira inoenda kunofa. Sezvo kushambadzira kuri kubviswa paFacebook, zvinoita kuti zvive zvakaomarara kune yavo algorithm yekukwirisa traffic kune ino kuiswa. Namatira kune Facebook newsfeed chete uye edza kushambadzira kwako. Ukangotanga kuona mibairo yakanaka, wobva watanga kuwedzera kune Instagram uye neterevhizheni yevateereri.

Usatorere zvese kuiswa mune imwechete mushandirapamwe; zvichave zvakaoma kunetsa panosangana matambudziko, uye nekuti network yevateereri yakachipa kushambadzira yehuwandu (yakaderera-mhando traffic), yakawanda yako kushambadzira yaunoshandisa inozopihwa iko kuiswa.

4. Iyo Facebook Ad Inayo

Pane zvinhu zvakawanda zvaunogona uye zvausingakwanise kutaura mune yako Facebook ad kopi. Semuenzaniso, haugone kutaura kuti chigadzirwa chako chinoita chero chinhu sekugadzirisa kushushikana, chinobatsira vanhu kudzikisa huremu, kunowedzera mufaro, kana chero chimwe chirevo. Kunyangwe uchiti iwe unopa yakanakisa sevhisi mutaundi haitenderwi. Iwe zvakare haugone kushandisa kumberi uye shure kwemifananidzo kana kushandisa kopi inotsausa kana zvemukati zvepabonde.

Mumapoka akasiyana siyana ekushambadzira eFacebook, ini ndinowanzo sangana nemameseji akadai.

Facebook Ad Yakamiswa

Usati wamhanya kushambadza, verenga iyo Facebook kushambadzira mutemo saka iwe unoziva zvaunogona uye zvausingakwanise kusanganisira mukopi yako. Kana iwe ukataura zvisina kunaka chinhu kana kushandisa chisina kukodzera mufananidzo, Facebook yave ichizivikanwa kumisa maakaunzi. Kuti uwane mazano pamusoro pemhando ipi yezviziviso zvinogamuchirwa, tarisa iyo Ad Espresso raibhurari yekushambadzira. Pane zviuru zvezviziviso ipapo zvaunogona kuwana mazano kubva.

5. Facebook Pixel

Facebook pixel idiki diki yekodhi iyo inogona kuteedzera ingangoita yese inoitwa nemushandisi pawebhusaiti yako, kubva pamapeji anoshanyirwa, mabhatani akadzvanywa, kune zvinhu zvakatengwa. Ipo iyo Facebook Ads Manager ichipa zviyero senge yekudzvanya-kuburikidza nemitengo uye zvinoitika zvinoitika pawebhusaiti yeFacebook pachayo, Facebook pixel inoteedzera zviito zvinoitwa nevashandisi pavanenge vari pawebhusaiti yako.

Pixel inobvumidza iwe kuyera mashandiro emushandirapamwe wega wega, uye kuratidza kuti ndedzipi shambadziro dziri kushanda uye ndedzipi dziri kushanda pasi. Ukasashandisa Facebook pixel, unenge uchibhururuka usingaoni paFacebook. Zvakare nekutendeuka kwekutevera, iyo Facebook pixel zvakare inoita kuti iwe ugadzire webhusaiti vateereri tsika.

Semuenzaniso, unogona kushandisa Facebook pixel kuboka revashandisi vakaona chakasarudzika chigadzirwa, uyezve unogona kuratidza chero munhu akaona icho chigadzirwa kushambadza paFacebook (inozivikanwa sekudzokorodza). Kana tarisiro ikawedzera chinhu kungoro yavo asi isina kupedzisa Checkout, kuburikidza nekudzokororazve unogona kudzosa ngoro yavo kuti vapedze odha yavo.

Usati watanga mushandirapamwe weFacebook, gadzira yako Facebook pixel kutora vateereri vewebhusaiti uye gadzira shanduko dzauri kutarisira kuwana. Unogona kudzidza kumisikidza yako Facebook pixel na nekudzvanya pano.

Kutendeuka Kwako

Kana iwe ukatevera matipi mashanu ari pamusoro, iwe uchaona kubudirira neako Facebook kushambadza. Vatengi uye vashanyi vewebhusaiti ndivo vanhu vari nyore kwazvo kutengesa kwavari. Chero bedzi iwe urikuvaratidza kushambadzira zvakaenzanirana nezvavanoda, iwe unofanirwa kuzadzisa zvinangwa zvako. Chikamu chinonyengera chinouya kana iwe ukaedza kuyera kushambadza kwako uye nekuwana vatengi vatsva; ndipo pakuyedza zvese kubva kune zvinangwa, vateereri, kuisirwa, bhajeti, uye kushambadza kunoitika. Asi usati wasvika padanho iro rako re Facebook kushambadzira zano, iwe unofanirwa kudonha pasi pane izvo zvekutanga.

Mangani eaya mashanu ekukanganisa auri kuita?

2 Comments

  1. 1

    Hei Steve,

    Ndatenda nekugovana, ichi chinhu icho munhu wese ari kushandisa kana kuronga kushandisa facebook ads - anofanirwa kuverenga.

    Chekutanga zvinhu kutanga, isu tinofanirwa kutsanangura zvakajeka uye kuziva kuti ndiani anonangidzirwa vateereri vedu. Kana danho iri rikashaikwa, unenge uchishandisa mari yako pasina.

    Ehe, Facebook yakave yakaoma kwazvo nekutenderwa, zvakaoma kwazvo kune mamwe niches kuratidza kuratidza iri nyaya yeAd, kunyanya kana zvasvika pamasevhisi.

  2. 2

    Kutenda kune yakanaka gwara pane kumhanya Ads! Asi kune dzimwe nzira dzekusimudzira paFacebook. Unogona kushandisa maturusi ekushandisa kuti uwedzere shamwari dzakawanda, uvatumire mameseji, nezvimwe.

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