Maitiro Ekuwedzeredza Facebook Shanduko Yekutevera

facebook shanduko

Yekutendeuka yekutevera chinhu chakakosha chechero webhusaiti analytics kuita. Kunze-pasherufu analytics haikwanise kuziva kana muenzi ari iye kana kwete kutendeuka. Kune mamwe mawebhusaiti, shanduko ndeye apo whitepaper inotorwa, kune vamwe kunyoreswa kweemail, uye kune ecommerce saiti ndiko kutenga chaiko kunoitwa pane saiti. Dzimwe shanduko dzinoitika pasipo kana tarisiro ichidana ikavhara.

Kuti uone kuyerwa, a yekutevera pixel or kutendeuka pixel inoiswa papeji rekusimbisa mushure mekushandurwa. Chaizvoizvo, iyo yekutevera pixel inotakurwa ichishandisa script inopfuudza ruzivo maererano nekutendeuka kudzokera kune iyo system iri kuenda kuyera. Facebook yekushandura yekutevera inokutendera iwe kuyera kuti mashambadziro ako ari kushandura sei ... iyo inonyanya kukosha metric pane zvinowoneka uye kudzvanya!

Mukati meFacebook inofamba iwe kuburikidza kumisikidza kutendeuka kuteedzera neako Facebook kushambadza.

  • Dzvanya iyo Yekutendeuka Yekutevera tebhu kubva kumagetsi edhita, kana enda ku https://www.facebook.com/ads/manage kuti uwane simba mupepeti kubva kushambadziro maneja wako
  • Dzvanya Gadzira Shanduko Pixel iri mukona yepamusoro yekurudyi peji
  • Ipa yako yekushandura pixel zita uye sarudza chikamu kubva pamenyu inodonhedza
  • Dzvanya Gadzira
  • Pop-up bhokisi richaonekwa kwaunogona kudzvanya View Pixel Code. Iyi ndiyo kodhi iwe yauchazoda kuti ubatanidze muwebhu peji iyo iwe yaunoda kuteedzera shanduko.

Zvinotonyanya kukosha kuchiziviso ichi, zvakadaro, iwo mukana wevashambadziri kuti vawedzere kushambadza kwavo zvichibva pakutendeuka pane kubaya. Kugonesa yakagadzirirwa CPM pane kushambadzira kwete chete mishumo yekutendeuka, uye zvakare inopa yakawedzera data kuiyo Facebook Ad injini kushambadzira shambadziro zvinoenderana nekutendeuka kwete kubaya. Icho chinhu chikuru.

Facebook Shanduko

Pa Facebook tsigira zvinyorwa pa Optimized CPM:

Zvinangwa zvinogona kudomwa mumhedziso kana kukosha kwakaringana, kureva kuti kuzadzikiswa kwechimwe chinangwa kwakakosha sei kune mushambadzi. Aya maitirwo haazi mabhizimusi. Kune Optimized CPM ichishandisa hunhu hwese, mabheji anofanirwa kuve iwo kukosha kunoiswa nemushambadzi pane ese eanobatana, kana uchishandisa zviyero zvine mutsindo, mabheji anofanirwa kunge ari zvikamu zvinoratidza kurema kunoiswa nemushambadzi pachinangwa chimwe nechimwe uye zvinofanirwa kuwedzera kusvika ku100%.

Iyo sisitimu inozozvimisikidza yega pachinzvimbo chemushambadziri, ichisara yakamanikidzwa nebhajeti yemushandirapamwe yavanotsanangudza uye nemitengo yavanotsanangura. Mabhizimusi ane simba anotendera iyo system kutora yakakwira-kukosha kukosha kwezvinangwa zvako, uye iwe unofanirwa kutarisira iyo yakazara ROI pamushandirapamwe kupfuurisa iyo yeiyo ingave CPC kana yechinyakare CPM mushandirapamwe.

Panguva ino, vashambadziri vanogona kukwidziridza yavo mishandirapamwe zvichienderana nezvinangwa zvinotevera:

  • Zviito: Zviito zvinoitika paFacebook, semuenzaniso, Peji Dzinodiwa uye App Kuisirwa.
  • Tsvaga: Nhamba yenguva fungidziro yakapihwa kumushandisi kekutanga pazuva.
  • Clicks: Nhamba yekudzvanya yakagamuchirwa.
  • Zvemagariro Zviratidzo: Maonero nemagariro, kureva nemazita eimwe kana anopfuura eshamwari dzemushandisi dzakanamatira kushambadziro dzakatofarira peji kana kuisa programu.

Optimized CPM ndiko kuvandudza kwakatarwa mukugadzirisa bhajeti rekushambadza uye kuona kuti uri kuzadzisa zvinangwa zvebhizinesi rako neako Facebook Ad zano.

Pfungwa

  1. 1

    Mhoro Doug- Wazviona here izvo pamwe neyepamberi pixel uye shanduko mafekitori, kuti isu tinogona kukwidziridzira kumubhadharo pakutendeuka kwese, futi? Optimized CPM haisi chinhu chikuru chete, asi inodikanwa sechikamu chekushandura kugadzirisa.

    Great post- uye isu tinoona ichi chiri CHIKURU chevatengesi vakananga!

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