Content MarketingTsvaga Kutengesa

Maitiro Ekuwedzera Ekutsvaga Kutsvaga Nekutsvaga, Kuongorora, uye Kudzoreredza 404 Zvikanganiso MuWordPress

Parizvino tiri kubatsira mutengi webhizinesi kuita chitsva WordPress site. Inzvimbo dzakawanda, bhizinesi remitauro yakawanda uye vakave nemigumisiro yakaipa mukutsvaga kwehupenyu nekwenzvimbo mumakore achangopfuura. Patakanga tichironga saiti yavo itsva, takaona mashoma mashoma:

  1. matura oruzivo - ivo vaive nzvimbo dzinoverengeka mumakore gumi apfuura nemusiyano unoratidzwa mune yavo saiti URL chimiro. Patakaedza matinji epeji ekare, haana kuwanikwa pawebhusaiti yavo yazvino.
  2. Backlinks - Patakaita backlink audit tichishandisa Semrush, takaona kuti pane mapeji akawanda ezvinzvimbo munguva yakapfuura akanga akabatanidza kumashure ayo akanga asisipo.
  3. Translation - vazhinji vevateereri vavo ndeveHispanic, asi saiti yavo yaivimba nebhatani rekushandura chete pane kuve nemapeji akaiswa nemaoko.

Saiti yavo yekupedzisira yaive anazvo nokuda SEO sangano ravaishandira… semaonero angu; tsika yakashata kwazvo inobata muridzi webhizinesi. Saka, kuenda kumberi, taizofanira kugadzira saiti nyowani kubva kutanga uye nekuigonesa,… mari hombe yemutengi.

Chikamu chakakosha chehurongwa hutsva kutora mukana wezvinhu zvitatu zviri pamusoro apa. Isu tinofanirwa kuve nechokwadi chekuti isu tinobatanidza redirects kune ese asipo mapeji (404 zvikanganiso), UYE isu tinokwanisa kukwidziridza vashandisi vemitauro yakawanda nekuwedzera mapeji akaturikirwa. Muchikamu chino, ini ndichatarisa pane 404 yekukanganisa nyaya - nekuti iri kukuvadza masosi avo ekutsvaga.

Nei 404 Zvikanganiso Zvakaipa Kune SEO Rankings

Kurerutsa tsananguro kune vatengi nemabhizinesi, ini ndinogara ndichivaudza kuti injini dzekutsvaga dzinoratidza peji uye kuigadzirisa kune chaiwo mazwi akakosha nezvirimo. Zvisinei, ivo chinzvimbo peji inobva pakuzivikanwa kwayo - inowanzoshandurwa ne backlinks kubva kune dzimwe nzvimbo.

Saka… fungidzira kuti une peji pane yako saiti kubva makore apfuura iyo inomira zvakanaka uye yakabatana kubva kwakasiyana kwakasiyana. Iwe wobva wavaka saiti nyowani panoenda peji iro. Mhedzisiro ndeyekuti kana injini dzekutsvaga dzichikambaira mabacklinks… kana mushandisi pane imwe saiti anodzvanya chinongedzo… zvinoguma nekukanganisa kwe404 pane yako saiti.

Ouch. Izvo hazvina kunaka kune ruzivo rwemushandisi uye ruzivo rwevashandisi veinjini yekutsvaga. Nekuda kweizvozvo, injini yekutsvaga inofuratira chiremera chakapfuura neiyo backlink, ichibvisa iwe kubva ku SERP kune mazwi akakosha kana mitsara inoshandiswa nemushandisi weinjini yekutsvaga.

Nhau dzakanaka ndedzekuti backlinks pane inotenderwa saiti haipere nguva! Sezvo isu takagadzira mawebhusaiti matsva evatengi uye nekunangisa zvakare malink ekare kune zvitsva ... takaona mapeji aya achikwira kumusoro kumusoro kweinjini yekutsvaga.

Kana iwe uine agency yakatarisana neyako organic yekutsvaga traffic (uye YESE webhusaiti dhizaini agency inofanirwa kunge iri) kana SEO consultant ASINA kuita basa iri, ndinotenda kuti havana hanya muhunyanzvi hwavo. Injini dzekutsvaga dzinoramba dziri yepamusoro sosi yetraffic kune akakodzera tarisiro ine chinangwa chekutenga.

Saka, kana iwe uri kugadzirazve saiti yako, ita shuwa kuti uri kuongorora uye kutungamira traffic yako kumapeji matsva nemazvo. Uye kana usiri kugadzira patsva saiti yako, unofanirwa kunge uchiri kutarisa ako mapeji e404 uye nekuatungamira nemazvo!

ONA: Kana usiri kutamira kune imwe saiti nyowani, unogona kusvetukira wakananga kuChitatu pane ino maitiro kungo tarisa uye kuendesa zvakare 5 mapeji.

Nhanho 1: Pre-Launch Audit Yeiyo Yazvino Saiti

Ini ndinofungidzira kuti haugone kurodha kana kuchengetedza webhusaiti yako yazvino pano. Iwe haufanirwe kuita nhanho yekutanga kana iwe uine iyo yekuwana.

  1. Dhawunirodha Zvese Izvo Zvinhu - Ndinoita izvi nehukuru OSX app inonzi SiteSucker.
  2. Tora Rondedzero Yese eazvino ma URL - Ndinoita izvi ne Kurira Frog.
  3. Tora Rondedzero Yezvese Backlinks - kushandisa Semrush.

Ikozvino, ndine ese asset uye peji rega rega pane yavo saiti yazvino. Izvi zvinondigonesa kunyatso mepu yega yega sosi kune nzira nyowani pane saiti nyowani (kana ichida kutungamirwa).

Nhanho 2: Pre-Kutanga Chirongwa Iyo Saiti Hierarchy, Slugs, uye Mapeji

Nhanho inotevera ndeyekuongorora zvirimo zvirimo uye kuona kuti tingarerutsa sei nekuvaka a raibhurari yezvinyorwa iyo yakanyatsorongeka uye yakarongeka pane saiti itsva. Kazhinji yenguva, ini ndinovaka kunze mapeji asina chinhu mune yakarongwa WordPress muenzaniso kuti ndive necheki cheki yekuzopedzwa kwekupedzisira kune vanyori vangu nevagadziri vekushanda pairi.

Ndinogona kuongorora zvekare URLs uye midziyo yekudzoreredza mapeji ekunyora kuitira kuti zvive nyore kuona kuti ndine zvese zvinodiwa uye hapana chinoshaikwa kubva kune nyowani saiti yaive pane yekare saiti.

Nhanho 3: Pre-Kutanga Mepu yeakare ma URLs kuNew URLs

Kana tikakwanisa kurerutsa iyo URL chimiro uye kuyedza kuchengeta peji uye kutumira slugs ipfupi uye yakatwasuka, tinoita. Ndakaona nekufamba kwemakore kuti nepo kudzokororwa kunofungidzirwa kuti kwarasa imwe chiremera, kukwidziridza kunofambisa kuwedzera kubatanidzwa, izvo zvinoshandura kune chinzvimbo chiri nani. Handichatyi redirect peji rine chinzvimbo chepamusoro kune URL itsva kana zvine musoro. Iwe unogona kuita izvi zviri nyore mune spreadsheet!

Nhanho 4: Pre-Launch Kunze Kudzoreredza

Ndichishandisa spreadsheet muChikamu 3, ini ndinogadzira tafura yakapusa yeiyo iripo URL (isina domain) uye iyo itsva URL (ine domain). Ndisati ndatanga saiti itsva, ndinopinza izvi zvinodzokororwa muRank Math SEO Plugin. Rank Math ndiyo yakanakisa WordPress plugin yeSEO, mumaonero angu. Side note… maitiro aya anogona (uye anofanira kuitwa) kunyangwe uriwe kufambisa saiti kune domain nyowani.

Tsvaga yako URL Redirects

Nhanho 5: Vhura Uye Ongorora 404s

Kana iwe waita nhanho dzese kusvika ikozvino, iwe une saiti nyowani, zvese zvinodzokororwa, zvese zvirimo, uye wagadzirira kuvhura. Basa rako harisati rapera… unofanira kutarisa saiti itsva kuti uone chero mapeji 404 uchishandisa maturusi maviri akasiyana:

  • Google Search Console - panongotangwa saiti nyowani, iwe uchazoda kuendesa iyo XML sitemap uye wotarisa kudzoka zuva nezuva mumavhiki mashoma anotevera kuti uone kana paine nyaya nesaiti nyowani.
  • Rank Masvomhu SEO Plugin's 404 Monitor -Unofanirwa kushandisa chishandiso ichi kazhinji, kwete chete kana uchitanga saiti. Iwe unozofanirwa kuigonesa mu
    Chinzvimbo Math Dashboard. Ingo ziva kuti hakusi kushanya kwese kune yako saiti kune URL isipo kuri kukukuvadza. Mazhinji malware bots anokambaira saiti yako achitsvaga kushaya kodhi. I gadzirisa chirevo ichi uchidzika nenhamba yezvabuda uye wozotarisa iwo mapeji anoita seane basa, kazhinji achiwedzera peji kana iri musoro mutsva kana kuendesa kune peji iripo ine zvakada kufanana.
Chinzvimbo Math 404 Monitor

Semuenzaniso, isu takatanga saiti yeakawanda-nzvimbo Dentist. Rimwe remapeji atakaona aive nebacklinks aive asina kuvharwa yaive chinyorwa, Meno eVacheche 101. Nzvimbo iripo yanga isina chinyorwa. The Wayback Machine aive nechidimbu chete. Saka patakatanga saiti nyowani, takawedzera chinyorwa chakakwana, infographic, uye magiraidhi emagariro ane redirects kubva kuURL yekare kuenda kune itsva.

Tichangovhura saiti, isu takaona kuti redirect traffic yakanga yave kuenda kune iyo peji idzva kubva kune iwo ekare ma URL! Iyo peji rakatanga kutora imwe yakanaka traffic uye chinzvimbo zvakare. Isu hatina kuitwa, zvakadaro.

Patakatarisa iyo 404 Monitor, takawana akati wandei ma URL ane mazino emwana kumhara pamusoro 404 mapeji. Takawedzera nzira dzakawanda chaidzo dzekutungamira kune peji idzva. Padivi pechiziviso… tinogona kushandisa chirevo chenguva dzose kutora maURL ese, asi tiri kungwarira kutanga.

Chinzvimbo cheMath Redirections Plugin

Iyo skrini iri pamusoro iRank Math Pro, iyo inosanganisira kugona kurongedza yako redirects… chinhu chakanaka kwazvo. Isu takaendawo neRank Math Pro nekuti inotsigira akawanda-nzvimbo schemas.

Iro peji ndiro peji ravo rechipiri rinotengeswa zvakanyanya pane saiti nyowani mukati memwedzi yekutanga. Uye pakanga pane peji 404 ikoko kwemakore anoverengeka pose paisvika chero munhu! Wakanga uri mukana wakarasika muhombe ungadai usina kuwanikwa dai tisina kunyatso tungamira zvakare uye nekutarisa ma link ekare pawebhu kune yavo saiti.

Rank Math zvakare ine chinyorwa chakadzama chekugadzirisa 404 zvikanganiso zvandinokurudzira kuti uverenge.

Rank Math: Maitiro ekugadzirisa 404 Zvikanganiso

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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