Remangwana reMartech

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Izvo zviripo neramangwana reKushambadzira Tekinoroji zvakakwikwidzwa uye zvakatorwa pakutanga Musangano weMartech muBoston. Icho chaive chiitiko chakatengeswa-kunze chakaunza pamwechete vatungamiriri vepfungwa dzakasiyana munyika yeMartech. Pamberi, ndakave nemukana weku batanidza nasachigaro wemusangano, Scott Brinker, yekukurukura shanduko yeindasitiri uye kuti basa rei Chief Kushambadzira Technologist rave iro rinofanira-kuve nebasa mukati memasangano ekushambadzira kutenderera pasirese.

Mukutaura kwedu, Scott akasimbisa, zvinoshamisa kuti:

Dambudziko guru rekutorwa kwaMartech, nderevanhu kupfuura hunyanzvi. Kushambadzira matekinoroji akagonesa nzira nyowani dzevashambadzi kubata masangano avo uye kushandisa, kuita netarisiro, uye kuyera zvibodzwa zvekushambadzira, asi zvakadaro zvinoda kufunga kutsva, maitiro uye hunyanzvi kumatimu ekutengesa kuti vaone kugona kuzere.

Sebasa re wekushambadzira tekinoroji (pamatanho ese) anoramba achiwedzera simba, Scott akatsanangura kuti iro basa pacharo riri kupfeka sei nekukurumidza. Zvekusimbisa, akacherekedza paakatanga yake @Chiefmartec blog muna 2008, mitsva yekutsvaga kweGoogle yakashandura makumi maviri nemana makumi maviri nemashanu. Nhasi, Chief Kushambadzira Technologist inozvirumbidza zvinopfuura makumi mazana matatu nemakumi matanhatu nematanhatu zvinyorwa. Akajekesa kuti kukosha kwebasa iri kunoratidzika kunge kunotenderera nemipiro mina yakakosha, inosanganisira:

  • Kushandisa kudyidzana pakati pekutengesa neIT
  • Kushanda semupi wezano akavimbika weCMO mune nyaya dzekuti tekinoroji inokanganisa sei zano rekambani kushambadzira
  • Kutonga hunyanzvi hwehukama hwehukama pakati pebazi rekushambadzira uye bevy revashambadzi vapi vevashandi - akasiyana masangano, makondirakiti, software vatengesi
  • Kubatsira rakakura timu yekutengesa - vasiri-tekinoroji vatengesi - kuwedzera tekinoroji zvakanyanya

Scott akayerawo maitiro aMartech pamabhajeti ekushambadzira, achisimbisa kuti "Zvese zvinoratidza kuti kushambadzira kucharamba kuchiwedzera mari dzayo muhunyanzvi padanho rakakura." Muchokwadi, kuMusangano weMartech, Laura McClellan, muongorori mukuru kuGartner Group, akagadzirisa kufungidzira kwake kuti CMOs yaizoshandisa yakawanda patekinoroji ipapo maCIO kubudikidza 2017.

Laura akazivisa kuti isu tatozosvika padanho iri, makore matatu kutanga. Scott akasimbisa tekinoroji yekutengesa ndipo pane mikana mikuru. Iyo mari yekutsigira tekinoroji investments iri kuuya kubva kwakasiyana masosi: mutengo wekuchengetedza mune yakavandudzwa mashandiro ekushanda nekutenda kune zvirinani michina uye analytics, mashifti kubva kumabhajeti enhau, shanduko muIT kushandisa pekutanga, uye net new kushambadzira bhajeti inobvumidzwa neEEC kuumba vatengi vatsva nemari.

Tichitarisa kumberi kumuganho mukuru unotevera weMartech, Scott anofungidzira zvakatowanda kuseri kwezviitiko kuita kuti kushambadzira kwakasiyana "matura" ave nyore kugadziridza nekugadzirisa. Nekuda kweizvozvo, anodaro, izvi zvinozoenda nenzira "inoshamisa mukugonesa vashambadzi kuyedza zviitiko zvekucheka-chema vasina kubatanidzwa mumisoro yakaoma yekubatanidza yemumwe neumwe."

Nekokorodzano yekutanga yeMartech ikozvino kumashure kwedu, kune kutonyanya kufara uye kuoneka kwetekinoroji yekushambadzira uye basa rayo rekuzvipira. Semunhu aipinda, zvaivimbisa kunzwa maspika achisimbisa kudiwa kwekubatanidzwa pakati peMartech mhinduro, chimwe chinhu chatinotenda nacho Gadzira inonyanya kukosha pakubudirira kwekushambadzira. Kwaive zvakare kwakakosha banter kutenderedza tarenda yehondo yevatengesi vetekinoroji-vanokwanisa vanovaka, kutarisira uye kuita kushambadzira kwakabatana kunoitisa mhedzisiro yakagadziriswa.

Zvichava zvinonakidza kuona kuti isu semaCMOs tinotora sei izvi zvinowedzera kudiwa sezvo edu mabasa anochinja nekukura. Iyi yaivewo dingindira kumusangano - maCMO angatsanangure sei misika, kuvandudza nekugadzirisa zvigadzirwa nezvirongwa uye kuwana nekuchengetedza vatengi. Haisi basa rakareruka, iine kana isina tekinoroji

Nepo paive nezvakawanda zvakakosha zvekutora kubva Martech, imwe poindi yechibvumirano chakabatana pakati pevatori vechikamu kwaive kuda kwechirongwa cheMartech. MaCMOs uye ekushambadzira masangano haakwanise kutora-chidya-chikafu chavo tekinoroji yekutengesa, vanhu uye maitiro Vanoda zano rakabatanidzwa munzvimbo yekutyaira uye kuyera mhedzisiro. Remangwana reMartech rasvika. SeCMO, ndinofara kuva nechigaro chepamberi paMartech rollercoaster.

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