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Nei GDPR Yakanakira Kushambadzira kweDhijitari

Chiremera chakakura chemutemo chinonzi iyo General Data Protection Regulation, kana GDPR, yakatanga kushanda May 25th, 2018. Zuva rekupedzisira raive nevatambi vakawanda vanoshambadzira dhijitari vachikwenya uye vamwe vakawanda vainetseka. GDPR ichaita mutero uye ichaunza shanduko, asi vatengesi vedhijitari vanofanirwa kugamuchira shanduko, kwete kutya. Heino chikonzero:

Kupera kwePixel / Cookie-Yakavakirwa Muenzaniso Yakanaka Kune Iyo Indasitiri

Chokwadi ndechekuti izvi zvainge zvareba. Makambani anga achidhonza tsoka, uye hazvishamise kuti EU irikutungamira mubhadharo kumberi uku. Iyi ndiyo kutanga kwekuguma kweiyo pixel / cookie-based modhi. Nguva yekubiwa kwedata uye data scraping yapera. GDPR ichaita kuti kushambadza kunotyairwa nedatha kuve kwakanyanya kupinda uye nemvumo-yakavakirwa, ichipa akapararira matekiniki senge retargeting uye kushambadzira kushomeka uye intrusive. Shanduko idzi dzichaunza nguva inotevera yekushambadzira kwedhijitari: kushambadzira-kwakavakirwa vanhu, kana iyo inoshandisa yekutanga-bato data pachinzvimbo chechitatu-bato (3P) data/ad-serving.

Maitiro Akashata Emaindasitiri Achadzora

Makambani anovimba zvakanyanya nemaitiro uye probabilistic kunangwa modhi anozokanganiswa zvakanyanya. Izvo hazvireve kuti maitiro aya achapera zvachose, kunyanya sezvo ari pamutemo munyika zhinji kunze kwe. EU. Zvakadaro, iyo yedhijitari nyika inoshanduka ichienda kune yekutanga-bato data uye mamiriro ekushambadzira. Iwe unozotanga kuona dzimwe nyika dzichishandisa seti yemitemo yakafanana. Kunyangwe makambani anoshanda munyika dzisiri tekinoroji kuwira pasi peGDPR anozonzwisisa chokwadi chemusika wepasi rose uye achaita kune nzira iyo mhepo iri kuvhuvhuta.

Yakareba Yakadarika Dhata Kuchenesa

Izvi zvakanakira kushambadza uye kushambadzira mune zvese. GDPR yakatokurudzira mamwe makambani mu UK kuita data kuchenesa, semuenzaniso, kupatsanura pasi mazita avo eemail nekuwanda kwezvikamu zviviri muzvitatu. Mamwe emakambani aya ari kuona yakakwira yakavhurika uye nekudzvanya-kuburikidza nemitengo nekuti yavo yazvino data iri nani mhando. Aya anecdotal, chokwadi, asi zvine musoro kuronga kuti kana data yakaunganidzwa zviri pamutemo uye vatengi vachida uye vachiziva kupinda, iwe uchaona yakakwirira kubatikana mitengo.

Yakanaka Kune OTT

OTT Zvinomiririra Zvakanyanyisa, izwi rinoshandiswa kuendesa zvemufirimu neTV zvemukati kuburikidza neinternet, pasina kuda kuti vashandisi vanyore kuchinyakare tambo kana satellite inobhadhara-TV sevhisi.

Nekuda kwehunhu hwayo chaihwo, OTT yakavharirwa kubva kuGDPR kukanganisa. Kana iwe usina kusarudzwa, iwe hauna kunangwa kunze kwekunge, semuenzaniso, iwe uri kuona-kunangwa paYouTube. Pakazere, zvakadaro, OTT yakanyatsokodzera iyi inoshanduka yedhijitari mamiriro.

Yakanaka Kune Vaparidzi

Zvinogona kunge zvisiri nyore munguva pfupi, asi zvichave zvakanaka kune vaparidzi mukufamba kwenguva, kwete kusiyana nezvatiri kutanga kuona nemakambani anotarisira email yavo dhatabhesi. Sezvambotaurwa pamusoro apa, izvi zvekumanikidzwa kuchenesa data zvinogona kunge zvichinetsa, asi makambani anoenderana neGDPR ari kuonawo vanyori vakabatikana.

Saizvozvo, vaparidzi vanoona vanobatikana zvakanyanya zvemukati vatengi vane zvakanyanya kuomesesa opt-in maprotocol munzvimbo. Muchokwadi, vaparidzi vaive vasina hanya nekusaina uye maopt-ins kwenguva yakareba. Kusarudzwa-mukati kweiyo GDPR nhungamiro yakanaka kune vaparidzi nekuti ivo vanoda yavo yekutanga bato (1P) data kuti ibatsire.

Kupiwa / Kubatanidzwa

GDPR iri kumanikidza indasitiri kuti ifunge nesimba pamusoro pekuti inosvika sei pakupihwa, iyo yave yakashongedzwa kwechinguva ikozvino. Zvichanyanya kuoma kune vatengi ve spam, uye zvinomanikidza indasitiri kuendesa yakasarudzika zvemukati izvo vatengi vanoda. Nhungamiro itsva dzinoda kuti vatengi vatore chikamu. Izvozvo zvingava zvakaoma kuwana, asi zvigumisiro zvichave zvemhando yepamusoro.

Larry Harris

Larry Harris ndiye CEO weSightly, inoshanda vhidhiyo kushambadzira chikuva iyo inoshandisa vanhu-yakanangana nekunanga kuenzanisa vatariri nevanoenderana neakakodzera mavhidhiyo kushambadzira.

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