Kushambadzira InfographicsYeMahara neThebhu KushambadziraSocial Media & Influencer Kushambadzira

Kushambadzira Kwenyika: Maitiro Ega Echizvarwa Akachinjisa Uye uye Anoshandisa Tekinoroji

Zvakajairika kwandiri kuti ndicheme pandinoona imwe nyaya ichitsoropodza Millennials kana kuita kumwe kutsoropodza kwakanyanya kwe stereotypical. Nekudaro, pane kusahadzika kushoma hapana hutsika hwekuzvibata pakati pezvizvarwa nehukama hwavo nehunyanzvi.

Ndinofunga zvakachengeteka kutaura kuti, paavhareji, zvizvarwa zvekare hazvizeze kutora foni uye kufonera mumwe munhu, nepo vadiki vachisvetukira kune meseji. Isu tinotova nemutengi akavaka a mameseji chikuva chevashandi vekutaurirana nevamiriri ... nguva dziri kuchinja!

Chizvarwa chega chega chine hunhu hwacho hwakasiyana, imwe yeaya mashandisiro avanoita tekinoroji. Iine tekinoroji inokurumidza kugadzira pamutsindo wekumhanya, musiyano uripo pakati pechizvarwa chimwe nechimwe unokanganisa mashandisiro anoita rimwe boka rezera zera kushandisa mapuratifomu akasiyana siyana ehunyanzvi kuita kuti hupenyu hwavo huve nyore - zvese muhupenyu uye nekubasa.

BrainBoxol

Chii chinonzi Generational Marketing?

Kushambadzira kwechizvarwa inzira yekushambadzira iyo inoshandisa kupatsanura kunoenderana neboka revanhu vakazvarwa mukati menguva yakafanana yenguva vanogovana zera rakafanana uye nhanho yehupenyu uye vakaumbwa neimwe nguva yenguva (zviitiko, maitiro, uye zviitiko) zvimwe zviitiko, maitiro, tsika, uye maitiro. Inovavarira kugadzira meseji yekushambadzira inokwezva kune yakasarudzika zvinodiwa uye zvido zvechizvarwa chega chega.

Ndezvipi Zvizvarwa (Boomers, X, Y, uye Z)?

BrainBoxol yakagadzira iyi infographic, Iyo Tech Evolution Uye Mapindiro Atinoita Isu Tese, iyo inotsanangudza chimwe nechimwe chezvizvarwa, mamwe maitiro avanofanana maererano nekutora tekinoroji, uye kuti vatengesi vanowanzotaura sei kuchizvarwa ichocho.

  • Vana bhobho (Akazvarwa pakati pa1946 na1964) - Vaive mapiyona ekutora makomputa epamba - asi panguva ino muhupenyu hwavo, ivo vakati wandei. kusazeza kutora tekinoroji itsva. Ichi chizvarwa chinokoshesa kuchengeteka, kugadzikana, uye nyore. Mishandirapamwe yekushambadzira inonangana neboka iri inogona kusimbisa kuronga kwekurega, kuchengetedza mari, uye zvigadzirwa zvehutano.
  • Chizvarwa X (Akazvarwa pakati pe1965 kusvika 1980) - Tsanangudzo yeGeneration X inogona kusiyana zvichienderana nekwakabva, asi iyo inonyanya kugamuchirwa mutsara ndeye 1965 kusvika 1980. Zvimwe zvinyorwa zvinogona kutsanangura mutsara sekupera 1976. Ichi chizvarwa chinonyanya kushandisa email nefoni ku communication. Gen Xers ndivo kushandisa yakawanda nguva online uye kushandisa mafoni avo kuwana maapplication, social media, uye internet. Ichi chizvarwa chinokoshesa kushanduka uye teknolojia. Mishandirapamwe yekushambadzira yakanangana neboka iri inogona kusimbisa chiyero chehupenyu hwebasa, zvigadzirwa zvetekinoroji, uye ruzivo rwekufamba.
  • Millennials kana Chizvarwa Y (Akazvarwa pakati pa1980 kusvika 1996) - kunyanya shandisa mameseji mameseji uye social media. Mireniyamu yaive chizvarwa chekutanga kukura nesocial media uye mafoni uye kuramba chiri chizvarwa chine yakafararira tekinoroji kushandiswa. Chizvarwa chino chinokoshesa kusarudzika, huchokwadi, uye mutoro wemagariro. Mishandirapamwe yekushambadzira yakanangana neboka iri inogona kusimbisa zvigadzirwa zvakagadziridzwa, magariro anoziva branding, uye zviitiko zvedhijitari.
  • Chizvarwa Z, iGen, kana Centennials (Akazvarwa 1996 uye gare gare) - kunyanya shandisa mawoko ekutaurirana zvishandiso uye zvishongedzo kutaurirana. Ivo vari pamameseji mapurogiramu 57% yenguva yavanenge vachishandisa mafoni avo. Ichi chizvarwa chinokoshesa kuve nyore, kuwanikwa, uye tekinoroji. Mishandirapamwe yekushambadzira yakanangana neboka iri inogona kusimbisa mhinduro dzinokurumidza uye dziri nyore, tekinoroji yenharembozha, uye magariro enhau.

Nekuda kwekusiyana kwavo kwakasiyana, vatengesi vanowanzo shandisa zvizvarwa kunanga midhiya nematashi zvirinani pavanenge vachitaura kune chimwe chikamu. Iyo infographic yakazara inopa yakadzama maitiro, kusanganisira mamwe anonetsa anokonzera kusawirirana pakati pemapoka emazera. Itarise…

Iyo Tech Evolution uye Maitiro Edu Tese Kuti Tikwane Mune
Brainboxol's saiti haichashandi saka zvinongedzo zvabviswa.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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