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Google Analytics Campaign UTM Inobvunza Kuvaka

Shandisa chishandiso ichi kuvaka yako Google Analytics Campaign URL. Iyo fomu inosimbisa yako URL, inosanganisira logic yekuti iine chero kubvunza mukati mayo, uye inowedzera ese akakodzera UTM misiyano: utm_campaign, utm_source, utm_medium, uye sarudzo utm_term uye utm_content.

Google Analytics UTM Campaign Inovaka

Google Analytics UTM Campaign Inovaka

Zadza zvese zvedanidziro yako. Paunotumira fomu, URL yako yemushandirapamwe icharatidzwa.

Iri ndiro peji rekuenda raunoshuvira kupfuudza mishandirapamwe yeGoogle Analytics kwairi.
Iri ndiro zita rese remushandirapamwe rauri kuyedza kutora kushanya kubva.
Iyi ndiyo nzira yekushambadzira yauri kushandisa. Kazhinji, vatengesi vanoshandisa chikuva icho mushandirapamwe unoitwa kubva.
Iyi ndiyo nzira yemushandirapamwe inoshandiswa (email, yakananga tsamba, kubhadhara pane kudzvanya kushambadzira, nezvimwewo)
Aya ndiwo mazwi akatariswa nedanidziro yako.
Kana uri kugovera mavhezheni kana zvimwe zvinopihwa zvedanidziro yako, ino inzvimbo yakanaka yekuzvisiyanisa.
Yako data uye email kero hazvina kuchengetwa.
Tanga patsva

Kana uri kuverenga izvi kuburikidza neRSS kana email, tinya kusvika kune saiti kushandisa chishandiso:

Google Analytics UTM Campaign URL Inovaka

Ndeapi Mushandirapamwe (UTM) Variables Akapfuudzwa kuGoogle Analytics?

UTM zvinosiyana zvimiro zvaunogona kuwedzera kune URL yekutevera mashandiro emishandirapamwe muGoogle Analytics. Heino runyorwa rwezvakasiyana zveUTM uye tsananguro dzemushandirapamwe URLs muGoogle Analytics:

  1. utm_source: Chidimbu chinodiwa chinozivisa kunobva traffic, senge injini yekutsvaga (semuenzaniso Google), webhusaiti (semuenzaniso Forbes), kana tsamba yenhau (eg Mailchimp).
  2. utm_medium: Iyo inodiwa parameter inozivisa yepakati yemushandirapamwe, senge organic kutsvaga, yakabhadharwa kutsvaga, email, kana social media.
  3. utm_campaign: Chidimbu chinodiwa chinozivisa mushandirapamwe kana kukwidziridzwa kuri kuteverwa, sekutanga chigadzirwa kana kutengesa.
  4. utm_term: Imwe sarudzo yeparameter inozivisa izwi rakakosha kana mutsara watungamira kushanya, semubvunzo wekutsvaga wakashandiswa painjini yekutsvaga.
  5. utm_content: Imwe sarudzo yeparameter yekusiyanisa pakati peshanduro imwe chete ad kana chinongedzo, senge shanduro mbiri dzakasiyana dzebhena ad.

Kuti ushandise maUTM akasiyana, iwe unozofanirwa kuabatanidza kusvika kumagumo eURL yako semubvunzo paramita. Semuyenzaniso:

http://www.example.com?utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

Maitiro Ekutora uye Kutevera Campaign Dhata muGoogle Analytics

Heino vhidhiyo yakakwana yekuronga nekuita mishandirapamwe yako uchishandisa Google Analytics.

Zviripiko Zvangu ZveGoogle Analytics Campaign Mishumo?

Mishumo yeGoogle Analytics inowanikwa mukati meKutora menyu uye unogona kuwedzera chero humwe huyero hwawakatsanangura pamusoro. Ramba uchifunga kuti data yeGoogle Analytics haisi pakarepo, inoda imwe nguva isati yavandudzwa.

Google Analytics Campaign Chirevo

Douglas Karr

Douglas Karr ndiye muvambi we Martech Zone uye nyanzvi inozivikanwa pashanduko yedhijitari. Douglas akabatsira kutanga akati wandei akabudirira ekutanga kweMarTech, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekuvhura mapuratifomu nemasevhisi. Ndiye muvambi we Highbridge, kambani inobvunza shanduko yedhijitari. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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