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App: Google Analytics Campaign UTM Querystring Builder

Shandisa chishandiso ichi kuvaka yako Google Analytics Campaign URL. Iyo fomu inosimbisa URL yako, inosanganisira logic yekuti ingave ine querystring mukati maro, uye inowedzera zvese zvakakodzera. UTM zvinhu: utm_id, utm_campaign, utm_source, utm_medium, uye sarudzo utm_term uye utm_content.

kunodiwa: URL inoshanda inosanganisira https:// ine domain, peji, uye sarudzo yekubvunza
Sarudzo: Shandisa kuona kuti ndeapi ads anosimudzira mareferensi ekutumira.
Sarudzo: Shandisa kuona imwe kusimudzira kana mushandirapamwe.
kunodiwa: Shandisa kuona svikiro senge email kana mutengo-per-tinya.
kunodiwa: Shandisa kuona injini yekutsvaga, tsamba yetsamba, kana kumwe kunobva.
Sarudzo: Shandisa kucherechedza mazwi akakosha anonangwa.
Sarudzo: Shandisa kuongororwa kweA/B kusiyanisa ads kana zvinongedzo zvinonongedza kune imwechete URL.

Kopira Campaign URL

Kana iwe uri kuverenga izvi kuburikidza neRSS kana email, tinya kuburikidza saiti kuti ushandise chishandiso:

Google Analytics UTM Campaign URL Inovaka

Ndeapi Mushandirapamwe (UTM) Variables Akapfuudzwa kuGoogle Analytics?

UTM zvinosiyana zvimiro zvaunogona kuwedzera kune URL yekutevera mashandiro emishandirapamwe muGoogle Analytics. Heino runyorwa rwezvakasiyana zveUTM uye tsananguro dzemushandirapamwe URLs muGoogle Analytics:

  1. utm_id: Imwe sarudzo yeparameter yekuratidza kuti ndeipi mushandirapamwe mareferensi ekutumira.
  2. utm_source: Chidimbu chinodiwa chinozivisa kunobva traffic, senge injini yekutsvaga (semuenzaniso Google), webhusaiti (semuenzaniso Forbes), kana tsamba yenhau (eg Mailchimp).
  3. utm_medium: Iyo inodiwa parameter inozivisa yepakati yemushandirapamwe, senge organic kutsvaga, yakabhadharwa kutsvaga, email, kana social media.
  4. utm_campaign: Kusarudzika asi yakakurudzirwa parameter inoratidza mushandirapamwe kana kukwidziridzwa kuri kuteverwa, sekutanga chigadzirwa kana kutengesa.
  5. utm_term: Imwe sarudzo yeparameter inozivisa izwi rakakosha kana mutsara watungamira kushanya, semubvunzo wekutsvaga wakashandiswa painjini yekutsvaga.
  6. utm_content: Imwe sarudzo yeparameter yekusiyanisa pakati peshanduro imwe chete ad kana chinongedzo, senge shanduro mbiri dzakasiyana dzebhena ad.

Kuti ushandise maUTM akasiyana, iwe unozofanirwa kuabatanidza kusvika kumagumo eURL yako semubvunzo paramita. Semuyenzaniso:

http://www.example.com?utm_id=123&utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=running_shoes&utm_content=banner_ad_1

Maitiro Ekutora uye Kutevera Campaign Dhata muGoogle Analytics

Heino yakakwana vhidhiyo pakuronga uye kuita yako mishandirapamwe uchishandisa Google Analytics.

Ndekupi My Google Analytics Campaign Reports MuGoogle Analytics 4?

Kana iwe ukafamba uchienda Mishumo> Kutora> Kutorwa kweTraffic, unogona kugadzirisa mushumo kuratidza mushandirapamwe, kunobva, uye zvepakati uchishandisa kudonhedza uye chiratidzo + chekuwedzera chikamu chechipiri kune mishumo.

Google Analytics 4 Campaign Tracking (GA4)

Google Sheet Yekutevera UTM Campaign URLs

Iva nechokwadi chekutarisa Google Sheet yatakavaka (uye iwe unogona kukopa kune yako wega Google Workspace) iyo inogonesa kuenzanisa uye kurekodha maURL ako ese eGoogle UTM Campaign.

Maitiro ekutevera UTM Campaign URLs muGoogle Sheets

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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