App: Rondedzero yeGoogle Bhizinesi Profaili Zvikamu (Zvinotsvakwa)
Chimwe chezvinhu zvinonyanya kufuratirwa pakutsvaga kwekutsvaga kwenzvimbo ichikamu chaunopa bhizinesi rako muGoogle Bhizinesi Profile (GBP) Nepo zita rako rebhizinesi, kero, nhamba yefoni, uye maawa zviri pachena ruzivo, chikamu chako chinotyaira chinyararire kuti chimiro chako chinoonekwa sei uye riinhi muGoogle Search neMepu. Sarudza nekuchenjera, uye iwe unokwezva vatengi vakakodzera. Sarudza zvisina kunaka, uye unogona kuzviwana usingaonekwe mune zvakakosha kutsvaga mhinduro.
Ndeapi Mapato eGoogle Bhizinesi Mazita?
Google inoda bhizinesi rega rega kusarudza a primary category iyo inotsanangura zvakanakisisa mupiro wayo mukuru. Iyi ndiyo anchor inoudza Google kuti bhizinesi rako rakakosha nezvei. Unogona kuzowedzera kusvika papfumbamwe zvikamu zvechipiri kubhadhara mamwe mabasa kana kupa.
Semuenzaniso, mutengesi anogona kuseta chikamu chayo chekutanga kune Mutengesi Wemotokari asiwo wedzera Mutengesi Wemotokari Yakashandiswa, Auto Repair Shop, uye Auto Parts Store sevasekondari. Kudzidzira mazino kunogona kuiswa chiremba wemazino sekutanga paunenge uchiwedzera Zvizoro Zvemazino or Chiremba wemazino kutora masevhisi akasarudzika.
Nei Zvikamu Zvichikosha Zvikuru
Sarudza huwandu hushoma hwezvikamu zvinotora kutsanangura bhizinesi rako rese repakati.
Google
Neanopfuura zviuru zvitatu nemazana manomwe emapoka aripo, dambudziko hakusi kushaikwa kwesarudzo… kuri kugadzira iyo chaiyo. Mapato ako akasarudzwa anobata zvakananga:
- Tsvakiridzo yakakodzera Google inoshandisa zvikamu kuenzanisa chimiro chako nemibvunzo yekutsvaga. Kana iwe uchimhanyisa chitoro chekofi asi zvisizvo sarudza Cafe pasina kuwedzera Coffee Shop, unogona kupotsa chikamu chekutsvaga traffic.
- Discovery vs. direct traffic: Zvikamu zvinokubatsira kuoneka mukati kuwanikidza kutsvaga uko vatengi vari kubhurawuza, kwete chete kana ivo vachitoziva zita rebhizinesi rako.
- Hunhu uye maitiro: Zvikamu zvinovhura chaiyo GBP maficha. Semuenzaniso, resitorendi inogona kuwedzera mamenu, nepo hotera ichiratidza bhurocha.
- Competitive positioning: Kusarudza iwo mapoka akakodzera kunoita kuti uoneke pamwe chete nevakwikwidzi vako kana tarisiro iri kufunga nezvesarudzo dzavo.
Nekuti zvikamu zvinogona kushandurwa, mabhizinesi mazhinji anobatsirwa nekudzokorora nguva nenguva sarudzo dzawo kuratidza masevhisi matsva kana shanduko yemusika.
Google Business Profile Categories List
Kubatsira mabhizinesi kunzwisisa chiyero chezvikamu zveGBP, takavaka chishandiso chiri nyore. Inopatsanura zvikamu muzvikamu zvitatu:
- Kutanga: The broad industry grouping
- Chikamu: Bazi rakanyanya kutarisisa mukati meindasitiri
- Zvakananga: Iyo chaiyo Google chikamu chaunogona kushandisa
Nekudzvanya kuburikidza nesarudzo, unogona kuona kuti ingani sarudzo dziripo uye kuti dzinobatana sei. Izvi zvinoita kuti zvive nyore kuronga kumisikidzwa kweprofile yako (kana yemutengi) pasina kurasika murondedzero refu yekudonhedza mukati meGoogle dashboard.
Mashandisiro eChishandiso Ichi
- Tanga nekubhurawuza pa Primary list. Izvi zvinokupa iwe pfungwa yemaindasitiri epamusoro anocherechedzwa neGoogle.
- Sarudza a Subcategory kuona kuti ndeapi mapazi anowanikwa mukati meindasitiri iyoyo.
- Kudzokorora Kunyanya sarudzo dzekutsvaga iyo chaiyo chikamu (kana zvikamu) zvinoenderana nebhizinesi rako.
- Kana uchinge waona seti yakakodzera, pinda muGoogle Bhizinesi Profile dashboard uye gadziridza ako ekutanga uye echipiri mapoka.
Maitiro Akanakisisa Ekusarudza Zvikamu
Zvikamu zvinopfuura mazita muGoogle Business Profile. Iwo masaini anopesvedzera zvakananga kuoneka kwako, kuwanikwa, uye kugona kukwezva vatengi vatsva. Nekuongorora huwandu hwakazara hwesarudzo uye nekusarudza zvine hungwaru musanganiswa wakakodzera, unopa bhizinesi rako mupendero wakakosha mukutsvaga kwenzvimbo.
- Nguva dzose tungamira nemazvo. Chikamu chako chekutanga chinofanirwa kunge chiri icho chinotsanangura bhizinesi rako zvakanyanya, kwete raunofunga kuti rine huwandu hwekutsvaga.
- Shandisa masekondari zvine hungwaru. Wedzera zvikamu zvinotaridza masevhisi chaiwo aunopa, asi usaremedze chimiro chako neane tangential.
- Tarisa vakwikwidzi. Ona kuti ndeapi mapoka ari kushandiswa nevakwikwidzi venzvimbo - kunyanya ayo anoiswa zvakanaka - uye shandisa ruzivo urwu kukwenenzvera sarudzo dzako.
- Dzokorora kakawanda. Google inogadziridza zvikamu zvayo nguva nenguva. Ita kuti udzokorore iwo chikamu chenzvimbo yako SEO chekutarisa.
Ndinovimba chishandiso chedu chidiki chinoita kuti kuongorora kuve nyore-uye kunogona kutoburitsa mikana yausina kuona kuti inotsigirwa neGoogle.
Dhaunirodha Google Business Category CSV
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