Social Media & Influencer Kushambadzira

Facebook Yakaparadza Ruremekedzo uye Rwakavhurika Nhaurirano… uye ini ndaitwa

Iyi yave mwedzi mishoma yakaoma kurudzi rwedu. Sarudzo, COVID-19, uye kuponda kunotyisa kwaGeorge Floyd zvese zvaita kuti nyika yedu ipfugame.

Handidi kuti chero munhu atende kuti iyi inyaya yebhoo-hoo. Kana takanakidzwa nekubatana pamhepo, unoziva kuti ndaizviita semutambo weropa. Kubva ndichiri mudiki wekugara mumusha wakakamurwa nechitendero nezvematongerwo enyika, ndakadzidza nzira yekutsvagisa, kudzivirira, uye kupokana zvandinotenda uye manzwiro angu. Ndaifarira kukanda magirinedhi uye mazingers mashoma kunze uko.

Nepo zvematongerwo enyika zvagara zviri mutserendende wehurukuro ine ruremekedzo pairi kana kuti kunze kweindaneti, ndaigara ndichinzwa kumanikidzwa uye kutokurudzirwa kugovera pfungwa dzangu online. Ndakanga ndiri pasi pekunyengedzwa kuti ndiri kubatsira.

Ndaigara ndichifunga evanhu vezvenhau yaive nzvimbo yakachengetedzeka yekuve nenhaurirano yakavhurika nevanhu vandaipesana navo. Nepo Twitter yaive nzvimbo yandaigona kugovera chokwadi kana kufunga, Facebook yaive imba yekuda kwangu kwandaida. Ndinoda vanhu uye ndinonakidzwa nekusiyana kwedu. Ndakafarira mukana wekukurukura zvematongerwo enyika, zvemishonga, zvemichina, zvechitendero, kana chero imwe nyaya kuitira kuti ndinyatsonzwisisa vamwe, kubvunza zvandinotenda, uye kugovera pfungwa dzangu.

Ruzhinji rwenyika yangu runotenda muzvinhu zvakafanana - kuenzana kwemarudzi uye kwevakadzi, mukana wehupfumi, kuwana hutano, hutano hunokwanisika, kupfura kushoma, kupera kwehondo ... kutaura zvishoma. Kana iwe uchiona nhau kubva kune imwe nyika, zvakadaro, ingangove isiri iyo midhiya nhoroondo… asi iyo is chokwadi.

Hongu, isu tinowanzo siyana zvakanyanya pamabatiro atinoita zvinangwa izvozvo, asi zvichiri zvinangwa zvakafanana. Ndinokuvimbisa kuti ndinogona kutora chero wandinoshanda naye kunonwa, tokurukura chero musoro, uye uchatiwana tese tichinzwira tsitsi, tsitsi, uye neruremekedzo.

Hazvina kudaro paFacebook.

Mumwedzi mishoma yapfuura, ndakagovana pfungwa dzakawanda uye mamwe maonero… uye mhinduro handiyo yandaimbotarisira.

  • Ndakagoverana kuuraya kunosuruvarisa kwomumwe munhu muguta rangu uye ndakapomerwa kushandisa kuponda kwake nokuda kwerondedzero yangu pachangu.
  • Ndakaparidza kusaita zvemhirizhonga ndikanzi a whitesplainer uye musaruraganda.
  • Ndakataura nyaya dzeshamwari dzangu dzichirwadziwa kubva ku lockdown uye ndakaudzwa kuti ndaida kuuraya vamwe.
  • Ndakataura pfungwa dzangu pamusoro pekuenzana kwevanhukadzi uye ndakanzi a mansplainer nemumwe wandaishanda naye wandairemekedza nekusimudzirwa muguta rangu.

Kana manejimendi aripo akaita chimwe chinhu chandakatenda - sekupfuura shanduko yejeri - ndakarwiswa nekuda kwekuve muteveri weMAGA. Kana ndikatsoropodza manejimendi nekuita chimwe chinhu chinoparadzanisa - ndairwiswa nekuda kwekunge ndasiya.

Shamwari dzangu dziri kurudyi dzinorwisa shamwari dzangu dziri kuruboshwe. Shamwari dzangu dziri kuruboshwe dzinorwisa shamwari dzangu dziri kurudyi. Shamwari dzangu dzechiKristu dzinorwisa shamwari dzangu dzengochani. Shamwari dzangu dzisingadaviri kuvapo kwaMwari dzinorwisa shamwari dzangu dzechiKristu. Shamwari dzangu dzevashandi dzinorwisa shamwari dzangu dzevaridzi vebhizinesi. Shamwari dzangu dzevaridzi vebhizinesi dzinorwisa shamwari dzangu dzevashandi.

Kana ndikavakumbira kuti varege kurwisa mumwe nemumwe, ndaipomerwa mhosva yekusatsigira hurukuro yakazaruka. Vanhu vese vainzwa vakasununguka kundirwisa pane vanhu. Pachivande, zvakauyawo. Nhume yangu izere nemamessage arikuda kuti ndoitora sei mwe divi revanhu. Ndakatozofonerwa neshamwari dzepedyo apa vaichinjana kundipopotera.

Mushure memakore akawanda kudaro ekuda social media nekumbundikira nhaurirano yakavhurika paFacebook, ndapedza. Facebook haisi iyo nzvimbo yehurukuro yakazaruka. Inzvimbo iyo mhomho uye maalgorithms anoshanda nesimba kukudheerera nekukuputsira pasi.

Facebook inzvimbo yaunoshushwa, kusava shamwari, kupomerwa, kutukwa, kushevedzwa nezita, nekuzvidzwa. Ruzhinji rwevanhu paFacebook havadi misiyano yekuremekedza, vanovenga chero mutsauko. Vanhu havadi kudzidza chero chinhu kana kuratidzwa pfungwa itsva, vanoda kutsvaga zvimwe zvikonzero zvekuvenga vamwe pavanofunga zvakasiyana newe. Uye ivo vanoda chaizvo maalgorithms anosunga hasha.

Kupfuura kuzvidza kunorwadza nehasha, kudana mazita uye kusaremekedza hazvizivikanwi. Vanhu havangambotaura newe pachavo sekutaura kwavanoita newe online.

Nyika Yakaparadzaniswa

Zvinowanzondiyeuchidza nezveWorld's Apart campaign yakaitwa naHeineken. Apo vanhu vanobva kunyika dzakasiyana zvachose vakagara pasi pamwe chete, vaibatana noruremekedzo, tsitsi, uye tsitsi.

Hazvina kudaro pasocial media. Uye kunyanya paFacebook. Ini ndinotya maalgorithms eFacebook anotyaira kupatsanura uye haabatsire kuvhura, nhaurirano ine ruremekedzo zvachose. Facebook ndiyo yakaenzana nemhete yegladiator yakarongedzwa, kwete bhawa rine madoro mashoma pairi.

Zvakare, handina mhosva pano. Ndakazviona ndichikumbira ruregerero kakawanda nekutadza kuzvidzora.

Ndapererwa. Ndapedza. Mhomho yakakunda.

PaFacebook, ndichave mucherechedzi akanyarara zvino semumwe munhu wese, ndichinyatso ongorora uye kugovera zvemukati zvinodzivirira ani kunzwisisa mune zvandinotenda. Ndichagovera mifananidzo yembwa yangu, ndiro inonaka, bourbon itsva, uye kunyange humwe husiku muguta. Asi kubva pano zvichienda mberi, handisi kuwedzera masendi angu maviri, kupa nzwisiso yangu, kana kugovera pfungwa pamusoro pechinhu chero chipi zvacho chine nharo. Zvinorwadza zvakanyanya.

Corporate Transparency

Zvakanaka, zvakanaka… asi izvi zvine chekuita nei nekambani yako uye kushambadzira kwako?

Kune vanhu vazhinji muindasitiri yangu vari kudaidzira kuti mabhizinesi ave zvimwe pachena pamusoro pezvavanotenda uye philanthropic zvirongwa sechikamu chehurongwa hwese hwekushambadzira. Chitendero ndechekuti vatengi vari kuda kuti makambani abude pachena mukutsigira kwavo, kunyangwe paine gakava.

Kunyange ndichiremekedza vanhu ivavo, handibvumirani navo neruremekedzo panyaya iyi. Muchokwadi, ndinogona kutaura pachena kuti zvinondidhurira mutengi mumwe chete anoverenga maonero angu online. Nepo masevhisi andakapa aisimudzira akati wandei emabhizinesi emumwe wandaishanda naye uyu, akapokana nechimwe chinhu chandakataura online uye haana kuzombokumbira masevhisi angu zvakare.

Kunze kwekunge iwe uchitenda kuti vateereri vako vari mhomho uye iwe unogona kupona kurwiswa kweavo vasingabvumirani, ndinozvidzivirira zvachose. Vanhu havadi kuvhurika nhaurirano pamhepo, kunyanya paFacebook.

Kana vateereri vako vasiri mhomho, ivo vanenge vachiuya kukambani yako, zvakare.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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