Tsvaga Kutengesa

Nhoroondo yeGoogle Algorithm Updates (Yakagadziridzwa 2023)

A yekutsvaga injini algorithm inzira yakaoma yemitemo uye maitiro ayo injini yekutsvaga inoshandisa kurongeka iyo mapeji ewebhu anoratidzwa mumigumisiro yekutsvaga kana mushandisi apinda mubvunzo. Chinangwa chikuru cheinjini yekutsvaga algorithm ndeyekupa vashandisi iyo yakakosha uye yemhando yepamusoro mhedzisiro zvichienderana nemibvunzo yavo yekutsvaga. Heino tarisiro yemashandiro ekutanga algorithms eGoogle uye dzidziso yakajairika kuseri kweanhasi injini yekutsvaga algorithms:

Ekutanga Google Algorithms

  • PejiRank Algorithm (1996-1997): Vabatsiri veGoogle, Larry Page naSergey Brin, vakagadzira PageRank algorithm vachiri vadzidzi paStanford University. PageRank ine chinangwa chekuyera kukosha kwemapeji ewebhu nekuongorora nhamba uye kunaka kwezvibatanidza zvinonongedza kwavari. Mapeji ane backlinks emhando yepamusoro aionekwa seane chiremera uye akaiswa pamusoro pezvawanikwa zvekutsvaga. PejiRank yaive yekutanga algorithm yeGoogle.
  • Google's Early Algorithms: Mukupera kwema1990 uye kutanga kwema2000, Google yakaunza akati wandei maalgorithms, anosanganisira Hilltop, Florida, uye Boston. Aya maalgorithms akakwenenzvera kuti mapeji ewebhu akaverengerwa sei, tichifunga nezvezvinhu zvakaita sekuenderana kwemukati uye mhando yekubatanidza.

Nhasi Algorithms:

Mazuva ano einjini yekutsvaga algorithms, kusanganisira yeGoogle, yakashanduka zvakanyanya asi zvichiri maererano nemisimboti yakakosha:

  1. Kukodzera: Chinangwa chekutanga chekutsvaga maalgorithms ndechekupa vashandisi mhedzisiro yakakosha kune yavo mibvunzo. Algorithms inoongorora zviri mumapeji ewebhu, mhando yeruzivo, uye kuti inopindirana sei nechinangwa chekutsvaga chemushandisi.
  2. Hunhu uye Kuvimbika: Mazuva ano algorithms anosimbisa zvakanyanya kunaka uye kuvimbika kwemapeji ewebhu. Izvi zvinosanganisira kuongorora zvinhu zvakaita sehunyanzvi hwemunyori, mukurumbira wewebhusaiti, uye huchokwadi hweruzivo.
  3. Chiitiko cheMushandisi: Algorithms funga nezve mushandisi ruzivo (UX) zvinhu zvakaita sekumhanyisa kurodha peji, nharembozha, uye kushandiswa kwewebhusaiti. Chiitiko chakanaka chemushandisi chakakosha pakuronga zvakanaka mumibairo yekutsvaga.
  4. Kudzika Kwemukati uye Kusiyana-siyana: Algorithms inoongorora kudzika uye zvakasiyana zvemukati pane webhusaiti. Mawebhusaiti anopa ruzivo rwakakwana pamusoro pechinyorwa anowanzo kukwira kumusoro.
  5. Zvisungo uye Chiremera: Kunyange iyo yekutanga PejiRank pfungwa yakashanduka, zvinongedzo zvichiri zvakakosha. High-quality backlinks kubva kune ane chiremera masosi anogona kukwidziridza chinzvimbo chepeji.
  6. Semantic Search: Mazuvano algorithms anoshandisa semantic yekutsvaga matekiniki kuti unzwisise mamiriro uye zvinoreva mazwi mumubvunzo. Izvi zvinobatsira iyo algorithm kupa mhedzisiro chaiyo, kunyangwe yemibvunzo yakaoma kana yekukurukurirana.
  7. Machine Kudzidza uye AI: Mazhinji injini dzekutsvaga, kusanganisira Google, anoshandisa muchina kudzidza uye hungwaru hwekugadzira (AI) kunatsiridza mibairo yekutsvaga. Kudzidza muchina (ML) mamodheru anoongorora huwandu hwakakura hwe data kuita chaiyo-nguva kugadzirisa mamiriro ezvinhu.
  8. Kusarudzika: Algorithms inotarisa nhoroondo yekutsvaga yemushandisi, nzvimbo, mudziyo, uye zvaunofarira kuti upe mhedzisiro yekutsvaga yemunhu (SERPs).

Izvo zvakakosha kuti uzive kuti injini yekutsvaga algorithms inogara ichigadziridzwa uye kunatswa kuti ienderane nekuchinja maitiro evashandisi, kufambira mberi kwetekinoroji, uye kushanduka kwewebhu. Semagumo, SEO nyanzvi uye varidzi vewebhusaiti vanofanirwa kugara vaine ruzivo nezve algorithm zvigadziriso uye akanakisa maitiro ekuchengetedza kana kuvandudza masanjiro avo mumibairo yekutsvaga.

Nhoroondo yeGoogle Search Algorithm Shanduko

zuvazitaSEO Tsanangudzo
February 2009VinceYakawedzera huremu kune masiginecha anechekuita mumibairo yekutsvaga.
June 8, 2010zvine caffeineKuvandudzwa kwekumhanyisa uye kutsva kwetsvakiridzo.
February 24, 2011PandaYakarangwa yakaderera-mhando uye yakapetwa zvemukati, ichisimbisa kukosha kwemhando yepamusoro, yepakutanga zvemukati.
January 19, 2012Peji Kurongeka AlgorithmMawebhusaiti akarangwa ane ads akawandisa pamusoro pekupeta.
April 24, 2012PenguinTargeted link spam uye yakaderera-mhando backlinks, inotungamira kune kutarisa kwepamusoro-mhando uye zvakasikwa link chivakwa.
September 28, 2012Exact Match Domain (EMD) UpdateYakadzikisa simba reiyo chaiyo-match domains mukutsvaga masanji.
August 22, 2013HummingbirdKuvandudzwa kwekunzwisisa kwechinangwa chevashandisi uye mamiriro ezvinhu, kukurudzira kushandiswa kwekutaura uye kureba-muswe keywords.
August 2012Pirate UpdateMawebhusaiti akatariswa ane nyaya dzekutyora kodzero.
June 11, 2013Payday Loan UpdateYanangwa spammy mibvunzo uye chaiwo maindasitiri, senge payday zvikwereti uye kubhejera.
July 24, 2014PigeonYakavandudzwa mibairo yekutsvaga yemunharaunda uye yakasimbisa kukosha kwenzvimbo-yakavakirwa SEO.
Kudzokororwa kwakasiyana-siyana pakati pa2013 na2015Phantom UpdateYakakanganiswa mhando yemukati uye ruzivo rwemushandisi zvinhu, zvinotungamira kune kusarudzika kwenzvimbo.
October 26, 2015RankBrainYakaunzwa muchina kudzidza kuti unzwisise zviri nani mibvunzo yekutsvaga, inopa mibairo yakakodzera uye yakatarisana nemushandisi.
March 8, 2017FredYakanangwa yakaderera-mhando, ad-inorema, uye yakabatana-inorema zvemukati, inosimbisa zvemukati mhando uye ruzivo rwemushandisi.
August 22, 2017Hawk UpdateYakatarisana netsvakiridzo dzemunharaunda, kuderedza kusefa kwemabhizinesi emuno.
August 1, 2018MedicKunyanya kukanganiswa YMYL (Mari Yako kana Hupenyu Hwako) mawebhusaiti, achiisa simbiso yepamusoro pahunyanzvi, chiremera, uye kuvimbika (EAT).
October 22, 2019BATAKuvandudzwa kwenzwisiso yemutauro wechisikigo, zvinyorwa zvinopa mubayiro zvinopa ruzivo rwakakosha uye rwunoenderana nemamiriro ezvinhu.
April 21, 2015MobilegeddonIpa sarudzo kune mobile-hushamwari mawebhusaiti mune nhare yekutsvaga mhinduro, zvichiita kuti nharembozha ive yakakosha.
Chivabvu 2021 - Chikumi 2021Zvikuru Webhu VitalsYakatarisana nekumhanya kwewebhusaiti, ruzivo rwemushandisi, uye kurodha peji kuita, kuisa pamberi pesaiti nezvakanaka Zvikuru Webhu Vitals (CWV) zvibodzwa.
March 26, 2018Mobile-Yekutanga IndexingYakachinjirwa kune mobile-yekutanga indexing, kuisa mawebhusaiti zvichienderana neshanduro dzavo dzenhare.
Nguva dzose inogadziridza, isina kuziviswaBroad Core Algorithm Updates (Multiple)Shanduko dzakakura dzinokanganisa huwandu hwese hwekutsvaga nemhedzisiro.
December 3, 2019Core UpdateGoogle yakasimbisa yakafara core algorithm update, imwe yemakuru ekugadzirisa mumakore, inokanganisa akasiyana ekutsvaga mhinduro.
January 13, 2020Core UpdateGoogle yakaburitsa yakafara core algorithm yekuvandudza inobata masanji ekutsvaga.
January 22, 2020Featured Snippet DeduplicationGoogle yakamira kudzokorora mapeji ewebhu mune anoratidzwa snippet zvinzvimbo mukati menguva dzose Peji 1 organic zvinyorwa.
February 10, 2021Passage RankingGoogle yakaunza Passage Chiyero chemibvunzo yemutauro weChirungu muUnited States, ichitarisa pane zvakati wandei ndima.
April 8, 2021Product Ongororo UpdateGoogle yakashandisa tsvakiridzo yekutsvaga algorithm inopa mubairo wakadzama wechigadzirwa wongororo pamusoro pepfupiso yezvinyorwa zvitete.
June 2, 2021Yakakura Core Algorithm YekuvandudzaGoogle Search Liason Danny Sullivan akazivisa yakafara core algorithm yekuvandudza inobata akasiyana siyana mamiriro.
June 15, 2021Peji Zvakaitika UpdateGoogle yakasimbisa kuburitswa kwePeji Chiitiko chekuvandudza, ichitarisa pamasaini eruzivo rwemushandisi.
June 23, 2021Spam UpdateGoogle yakazivisa algorithm yekuvandudza yakanangana nekudzikisa spammy zvemukati mumigumo yekutsvaga.
June 28, 2021Spam Update Chikamu 2Chikamu chechipiri cheGoogle spam update chakanangana nekuvandudza mhando yekutsvaga.
July 1, 2021Core UpdateGoogle Search Liaison yakazivisa iyo Chikunguru 2021 Core Kuwedzeredza, ichikanganisa akasiyana maficha ekutsvaga mhinduro.
July 12, 2021Core Update YakapedzwaIyo Chikunguru 2021 Core Kugadziridza kuburitswa kwakapedzwa zvakabudirira, zvichikonzera shanduko yezvinzvimbo.
July 26, 2021Google Link Spam Algorithm UpdateGoogle yakatanga gadziriso yealgorithm yekurwisa nzira dzekubatanidza spam uye maitiro adzo pazviyero.
November 3, 2021Google Spam UpdateGoogle yakaburitsa spam update sechikamu chemaitiro avo ekuedza kuvandudza mhando yekutsvaga.
November 17, 2021Broad Core UpdateGoogle Search Central yakazivisa yakafaranuka musimboti update inobata zvakasiyana siyana zvekutsvaga mhinduro.
November 30, 2021
Yekutsvagisa YenharaundaGoogle yakazivisa yaNovember 2021 Yekutsvagisa Yenzvimbo Yekugadziridza, ichipesvedzera nzvimbo dzenzvimbo.
December 1, 2021Product Ongororo UpdateGoogle yakaunza Zvita 2021 Ongororo Yechigadzirwa, inokanganisa mapeji emutauro weChirungu neongororo yechigadzirwa.
February 22, 2022Peji Zvakaitika UpdateGoogle yakazivisa iyo Peji Chiitiko chekuvandudza, ichisimbisa mushandisi-centric peji peji.
March 23, 2022Chigadzirwa algorithm UpdateGoogle yakagadziridzwa ongororo yechigadzirwa kuti itarise emhando yepamusoro ongororo, kuwedzera chigadzirwa chekuongorora system.
Dai 22, 2022Core UpdateGoogle yakaburitsa Chivabvu 2022 Core Kwidziridzo, inokanganisa masanji ekutsvaga uye ruzivo rwemushandisi.
July 27, 2022Product Ongororo UpdateGoogle yakaburitsa Chikunguru 2022 Chigadzirwa Ongororo Yekuvandudza, ichipa gwara remhando yepamusoro-soro yechigadzirwa.
August 25, 2022Inobatsira Content UpdateGoogle yakatanga iyo Inobatsira Yezve Yekuwedzeredza Zvemukati, ichisimudzira-yakatarisana nemushandisi kugadzira zvemukati.
September 12, 2022Core Algorithm UpdateGoogle yakazivisa yakakosha algorithm yekuvandudza inobata akasiyana ekutsvaga mamiriro ekutsvaga zvinhu.
September 20, 2022Chigadzirwa Ongororo Algorithm YekuvandudzaGoogle yakasimbisa kuburitswa kwechigadzirwa chitsva chekuongorora algorithm gadziriso, ichisimbisa chigadzirwa chekuongorora masanji.
October 19, 2022Spam UpdateGoogle yakazivisa spam yekuvandudza yakanangana nemaitiro ezve spammy mumigumo yekutsvaga.
December 5, 2022Inobatsira Content UpdateGoogle yakaunza Zvita 2022 Inobatsira Zvemukati Yekuvandudza, inotarisa pane zvinobatsira uye zvinodzidzisa zvemukati.
December 14, 2022Batanidza Spam UpdateGoogle yakazivisa iyo Zvita 2022 Link Spam Yekuvandudza, yakanangana nekubatanidza spam maitiro uye maitiro avo pazvimiro.
February 21, 2023Product Ongororo UpdateGoogle yakaunza iyo Kukadzi 2023 Chigadzirwa Ongororo Yekuvandudza, ichisimudzira chigadzirwa chekuongorora masanji uye nhungamiro.
March 15, 2023Core UpdateGoogle yakazivisa yakakosha algorithm yekuvandudza inokanganisa kutsvaga masanji uye kukosha.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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