Kushambadzira TekinorojiTsvaga KutengesaSocial Media & Influencer Kushambadzira

Kuenzanisa Kuongorora kweGoogle uye Facebook's Yakavanzika Nzira

Google neFacebook zvinomira sematitans, imwe neimwe iine simba rakakura pamusoro penzvimbo yedhijitari. Izvi zvingaite sezvisina kunaka, asi ndinotenda kuti makambani ese ari maviri akanganwa misimboti yavo yekuve chinhu chakakosha kune vatengi vavo uye ivo vari vaviri vari muhondo-ku-musoro yemadhora ekushambadza.

Google ine data rakapfuma pane angangoita munhu wese uye saiti papasi kuburikidza neayo injini yekutsvaga. Facebook ine data rakapfuma pane angangoita munhu wese uye saiti kuburikidza neiyo Facebook pixel. Kunyanya kwavanogona kudzikisira kugona kwemumwe neumwe kunanga vashandisi uye kupfumisa yavo data, iyo yakawanda yekushambadzira musika mugove wavanogona kutora.

Maitiro avo ekuvanzika uye kubata data anoratidza mutsauko unoshamisa. Iyi ongororo yakazara inonyura mune iyi misiyano, ichipa ruzivo rwakakosha mumaitiro avo ekuvanzika.

Google

  • Chinja kubva kune Wechitatu-Bato Makuki: Google iri kusimuka kubva kune wechitatu-bato (3P) makuki, panzvimbo pekufarira matekinoroji akaita seFederated Kudzidza kweCohorts (FLOC), iyo inovavarira kuunganidza vashandisi vane zvido zvakafanana zvekushambadzira kwakanangwa uku uchichengetedza zvakavanzika.
  • Chekutanga-Bato Data Kusimbisa: Zano reGoogle rinowedzera kukoshesa data rebato rekutanga, richikurudzira vashambadzi kuti vatsamire zvakanyanya pane data rakaunganidzwa zvakananga kubva kune vatengi vavo.
  • Contextual Advertising Focus: Nekubviswa kwemakuki emunhu wechitatu, Google inoona kushambadzira kwemamiriro ezvinhu uko kushambadza kwakavakirwa pane zviri papeji yewebhu kwete data rako.
  • AI uye Machine Kudzidza: Google inoshandisa AI uye muchina kudzidza kupa kuvanzika-yakachengeteka kushambadzira mhinduro, iine chinangwa chekuenzanisa kushambadzira kwemunhu nekuvanzika kwemushandisi.

Facebook

  • Direct Consumer Engagement: Facebook inosimbisa kukosha kwekuvaka hukama hwakananga nevatengi kuunganidza yekutanga-bato (1P) kushandisa data QR macode uye kudyidzana muchitoro.
  • Value Exchange muKuunganidza Data: Kambani inosimbisa kugadzira kukosha kwekutsinhana mukuunganidza data, ichipa mabhenefiti anooneka kune vashandisi mukutsinhana nedata ravo.
  • Kuchinjira kune Kuchinja Kwekuvanzika: Facebook inogadzirisa hurongwa hwayo kuti ienderane nekuchinja kwekuvanzika, ichitarisa pane zvakavanzika-kuchengetedza maturusi uye matekiniki.
  • Kushandiswa kweAI muKushambadzira Kwakatariswa: Kufanana neGoogle, Facebook inoshandisa AI kuwedzera kuvanzika mukushambadza nekuongorora zvisingazivikanwi data uye maitiro.

Google vs Facebook Privacy

GoogleFacebook
Chinja kubva kune Wechitatu-Bato MakukiKuenda kune kuvanzika-kutanga dzimwe nzira seFLoCKugadzirisa mazano ekuenderana nekuchinja kwekuvanzika
Chekutanga-Bato Data KusimbisaKukurudzira kuvimba nedata rakaunganidzwa zvakananga kubva kune vatengiKuvaka hukama hwevatengi hwakananga hwekutanga-bato rekuunganidza data
Contextual Advertising FocusResurgence in contextual advertisingN / A
Kushandiswa kweAI muKushambadzira KwakatariswaKushandisa AI yekuvanzika-yakachengeteka kushambadzira mhinduroKushandisa AI kuwedzera kuvanzika mukushambadzira
Value Exchange muKuunganidza DataN / AKugadzira kukosha kwekuchinjana kunobatsira nevatengi

Ongororo iyi yekuenzanisa inosimbisa nzira dzisina kujeka dzakatorwa neGoogle neFacebook kune kuvanzika kwevashandisi. Pivot yeGoogle kubva kune yechitatu-bato makuki uye yakawedzera kutarisisa kune yekutanga-bato data uye kushambadzira kwemamiriro ezvinhu, pamwe nekushandisa kwayo AI uye kudzidza muchina (

ML), inoratidza zano rinoenzanisa kuvanzika kwevashandisi nezvinodiwa zvekushambadzira kwedhijitari. Kusiyana neizvi, kusimbisa kweFacebook pakubata kwevatengi zvakananga, kuchinjana kukosha, uye kuchinjira kune shanduko yekuvanzika, pamwe nekushandisa kwayo AI, inoratidza zano rinotsvaga kuvaka nekuchengetedza kuvimba kwevatengi uchifambisa mamiriro ari kuitika ekuvanzika kwedhijitari.

Vashambadzi nevashambadziri vanofanirwa kunzwisisa misiyano iyi kuti vaenzanise nzira dzavo zvinobudirira munzvimbo ino inoshanduka yekushambadzira kwedhijitari. Kuchinja kwemakambani ese ari maviri akanangana nekuvanzika-yakatarisana nemaitiro anoratidza yakakura indasitiri maitiro, zvichiratidza remangwana apo kufunga kwekuvanzika kuri kuwedzera pakati pemaitiro ekushambadzira edhijitari.

Kuti uwedzere kunyura munzira yekambani yega yega yekuvanzika, kushanyira avo akasiyana mapeji ezvekuvanzika mapeji uye kutaurirana zviri pamutemo kunopa ruzivo rwakadzama uye rwakagadziridzwa.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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