Kuvhura Kubudirira neMameseji Meseji Yekushambadzira (SMS) Opt-In Strategies muna 2025
SMS kushambadzira kwakabuda sechishandiso chine simba chekuti mabhizinesi abatanidze zvakananga, nemazvo, uye pachedu nevatengi. Zviripachena kuti SMS haisisiri yekuwedzera-inosarudzika - idanho repakati. Gore rakapera, 80% yemabhizimisi akashandisa kushambadzira kweSMS, uye 70% yakawedzera mari yavo yeSMS.
Nekudaro, kubudirira muchiteshi ichi kunotanga nedanho rekutanga rakakosha: kuita kuti vatengi vasarudze kupinda.
Opt-ins ndiyo gedhi rekushambadzira meseji meseji, uye kunzwisisa maitiro evatengi, zvaunofarira, uye maitiro akanakisa kwakakosha pakugadzira hunyanzvi hwekuita. Zvichienderana nemaonero kubva SimpleTexting's 2024 SMS yekushambadzira mushumo, iyo yakaongorora 1,400 vatengi nemabhizinesi, heino maitiro emakambani anogona kukwidziridza nzira yavo yekupinda-yekuita zvakanyanya.
Nei SMS Marketing Inoshanda
Kutumira mameseji kwakadzika midzi muhupenyu hwezuva nezuva hwevatengi. Vanopfuura 90% yevanhu vanotumira mameseji zuva nezuva, ne43% vachitarisa mameseji avo kanopfuura kagumi pazuva.
Zvakare, 80% yevatengi vanofunga kutumira mameseji chiitiko chakakosha panharembozha yavo, kupfuura social media, email, uye varaidzo.
Kubatana uku kunoita kuti kushambadzira kweSMS ive yakasarudzika kuti itore kutarisisa nenzira dzisingagone kuitwa nedzimwe nzira.
Pamusoro pezvo, kushambadzira kweSMS kunopa mhedzisiro. Mabhizinesi anoshandisa mameseji ane 683% mukana wekutaura kubudirira kwekushambadzira kwedhijitari pane avo vasingadaro.
Nekudzvanya-kuburikidza nemitengo inosvika 21-35% uye mitengo yekushandura iri pakati pe21-30%, SMS inopa yakakwira Royi mikana iyo shoma dzimwe nzira dzekutengesa dzinogona kufanana.
Maindasitiri Ari Kubudirira muSMS Opt-Ins
Maindasitiri chaiwo anokunda mukushambadzira kweSMS nekuda kwekugona kwavo kuzadzisa zvinodiwa nevatengi. E-commerce uye retail lead, iine 48% yevatengi vari kupinda kuti vagadzirise, ichiteverwa nehutano hwehutano pa36%.
Muzvikamu izvi, SMS inoshandiswa kukwidziridzwa kwemunhu, zviyeuchidzo zvekugadzwa, kutariswa kwekutumira, uye rutsigiro rwevatengi.
Mamwe maindasitiri, semari uye zvivakwa, anowedzera kutumira mameseji kuti agadzirise nenguva uye kushamwaridzana kwepamusoro-soro. Semuyenzaniso, makumi mana muzana evatengi vanofarira kutumira mameseji vamiririri vezvivakwa kuti varonge kuratidzwa kana kuendesa zvinopihwa, zvichiratidza kuchinjika kweSMS munzvimbo dzakasiyana siyana.
Kunzvenga Zvinokonzeresa Kubuda
Nepo kushambadzira kweSMS kuchigona kusimudzira hukama hwevatengi, kukanganisa kunogona kutungamira mukubuda. Zvikonzero zvepamusoro zvevatengi kusanyora zvinosanganisira kutumira mameseji, spam-senge zvirimo, uye mameseji asina basa.
Kuti udzivise njodzi idzi:
- Deredza meseji frequency kuti ienderane nezvido zvevatengi, kazhinji isingapfuure kamwe chete kana kaviri pasvondo.
- Gadzira mameseji anonzwa semunhu, echokwadi, uye akasarudzika kudzivirira maonero e spam.
- Shandisa analytics kunatsa marongero ekutumira mameseji uye kuona kuti zvirimo zvinoramba zvine chekuita uye nenguva.
Emerging Trends muSMS Marketing
Mabhizinesi ari kuwedzera kushandisa GenAI kusimudzira kushambadzira kwavo kweSMS. Zvishandiso zveAI zvinogonesa mameseji emunhu pachiyero, otomatiki mishandirapamwe, uye kuvandudza mareti ekubatanidzwa. Chatbots, mavhoti anodyidzana, uye ongororo yenguva-chaiyo zvakare iri kuwana traction, ichipa mabhizinesi nzira nyowani dzekudyidzana nevatengi.
Imwe nzira yakakosha ndeyekubatanidzwa kweSMS nemamwe mapuratifomu ekushambadzira senge Mailchimp, HubSpot, uye Salesforce. Mabhizinesi anoshandisa nzira yakabatanidzwa inoshuma 20% yepamusoro yekubudirira kwemazinga, achiratidza simba rekubatana kwedhijitari yekushambadzira zano.
Kuvaka Yakasimba Opt-In Strategy
Hwaro hwechero mushandirapamwe weSMS wakabudirira inzira yakanyatsoitwa yekusarudza. Hezvino zvinhu zvakakosha zvekuchengeta mupfungwa:
- Govera Kukosha Kumberi: Vatengi vanowanzosarudza kupinda kana vaona mabhenefiti ekare. Kusimudzira madhiri ega, kuwana kwekutanga kutengesa, kana kukwidziridzwa kwemunhu kunogona kuve kurudziro inomanikidza. Semuyenzaniso, 73% yevatengi vanonyorera kuSMS yezviyeuchidzo zvekugadzwa, ukuwo 66% vachizviita kuti vatarise kutumirwa.
- Rerutsa Maitiro eOpt-In: Ita sarudzo isina musono nekufona kwakatwasuka kuita. QR makodhi, keyword kutumira mameseji (semuenzaniso,
Text JOIN to 12345), uye mawebhusaiti pop-ups ese inzira dzinoshanda dzekubata kufarira. Kujeka mune izvo vatengi vachagashira uye kangani kwakakosha kudzivirira kuvhiringidzika. - Tarisa paKujeka: Kuisa tarisiro dzakajeka nezve frequency yemeseji uye zvemukati zvinovaka kuvimba. Vazhinji vatengi vanosarudza kugamuchira zvinyorwa kamwe chete vhiki kana maviri. Kukurukurirana zvakanyanya kunogona kutungamira mukubuda, saka kurova chiyero chakakodzera kwakakosha.
- Gadzirisa Chiitiko Chako: Personalization ndiyo mutyairi akakosha wekubatana. Mameseji anoenderana nezvido zvemunhu, zvakatengwa kare, kana nzvimbo zvinogadzira kubatana kwakasimba uye mukana wepamusoro wekuenderera mberi kusarudza-kupinda.
- Wedzera Kukurukurirana Kwenzira mbiri: Makumi matanhatu muzana evatengi vanoda kugona kutumira mameseji mabhizinesi kumashure. Kubvumira kudyidzana uku kunowedzera kugutsikana kwevatengi uye kunosimbisa ruzivo rwese, zvichiita kuti vatengi vagone kuramba vakanyoresa.
Nzira Inoenda Mberi
Kushambadzira kweSMS hakuchisiri muitiro wenguva yemberi - chinhu chazvino chinodiwa. Nemitengo yekupinda-inowedzera gore negore uye maindasitiri achiwana nzira dzekugadzira dzekushandisa mameseji ekutumira mameseji, mabhizinesi anogamuchira chiteshi ichi anogona kuvaka hukama hwakadzama hwevatengi uye kumhanyisa kukura kwemari.
Nekupa kukosha, kurerutsa maitiro ekupinda, uye kuchengetedza kutarisa pamunhu uye kubuda pachena, mabhizinesi haangogone chete kukura hwaro hwevanyoreri asi zvakare nekuwedzera mhedzisiro yenguva refu yekuedza kwavo kushambadzira kweSMS.
Verenga iyo SMS Marketing Report kubva kuSimpleTexting
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