Hafu-Hupenyu hweSocial Media Meltdown

amys bakery kambani

Pandakataura muSan Diego pa Yemagariro Midhiya Trolls, Dambudziko uye Blunders, chakakoshesa chikamu chekutaura kwese kwaive kutya kusiri madikanwa kunoenderera kuburikidza nevezvenhau pese panotsvedza kambani.

Hafu-yehupenyu yemagariro enhau meltdown inoenderana zvakananga nekukurumidza iyo inotevera kambani inotsvedza.

Uye izvo zviri kuitika maminetsi mashoma ese izvozvi. Mheremhere yese svondo rino ndeye iyo posvo pane Amy's Baking Kambani muScottsdale, Az. Zvino… usati waenda kuverenga kuti post, ingoverenga kuburikidza ichi post usati waenderera mberi.

Ini ndaive nerombo rakaringana (kana kusaita rombo rakaringana) kushanda padekinoroji yeiyo indasitiri yekudyira makore mashoma apfuura. Margins aive akaomarara, mari yevashandi yaive yeupenzi, vatengi vaive vasina hunhu, uye maawa nedzvinyiriro kune maresitorendi zvaisakwanisika. Handimbofa ndakavhura yangu inoenderana nezvechikafu kambani… zvachose. Ndine shamwari muindasitiri nhasi uye zvechokwadi iri bhizinesi raunofanira kuda nekuti hapana zvimwe zvakawanda zvakanakira.

amys-bakery-kambani

Saka, fungidzira iwe wakazotanga kurota kwako uye ukavaka yako bistro. Fungidzira izvozvi zvauri kunetseka kuti uchengetedze resitorendi yako irambe ichifamba uye mukana unouya nekuwana kutariswa neruzhinji kuburikidza neyechokwadi terevhizheni.

Chii chingave chakakanganisika?

Zvakanaka ... sezvo iyo chaiyo terevhizheni inoratidza iri yemamirioni-emadhora bhizinesi mune yega, pane zvishoma. Basa raGordon Ramsey hakusi kutora resitorendi uye kurigadzirisa zvakanaka pakuratidzira kwake. Vataridzi vasvika pakukoshesa chokwadi chekuti iye ane hutsinye uye anozvitutumadza… ndiko kuvaraidzwa. Uye chinangwa chechiratidziro ndechekuona kuti nzvimbo yekudyira inoratidzwa mune yakaipisisa mwenje kuitira kuti VaRamsey vafambe vachiita kunge shasha.

Zvinodanwa Kitchen Nightmares, vanhu. Uye shingai kuti nditi ivo vari kuda izvo zvinoda ... pane vhidhiyo yechikamu pane yavo imba peji.

Uku hakusi kushoropodza kwaVaRamsey. Ini ndinotarisa iyo show uye, paanoipikiri, anoipikiri. Asi iye achiri muvaraidzi / chef / muzvinabhizinesi. Varidzi vaifanira kunge vaiziva zvavaipinda. Muchiitiko ichi, iyo showa yanga isina magumo anofadza, Ramsey akabva kure neresitorendi, uye nyika yakapindura kuburikidza nevezvenhau nekurwisa varidzi Samy naAmy Bouzaglo kuburikidza neFacebook.

ZVIMWE ZVAKAITIKA: Yekuratidzira kukuru kwekuti chokwadi terevhizheni inoshanda sei, tarisa ichi chinoshamisa Charlie Brooker show:

Uye Amy Boozaglo akapindura (zvino verenga iyo Buzzfeed). Yakanga isiri yakanaka. Muchokwadi, zvakashata zvakashata.

Izvo zvakati, hazvina kukodzera. Amy's Bakery Kambani haisi yeketani yenyika, iri bistro iri kutambura muScottsdale, Arizona. Vanhu vari kurwisa Amy's Bakery Company havana kudyira ipapo, vaisazodyira ipapo, uye vangadai vasina kumboziva kuti yaivepo kusvika panguva yeterevhizheni.

Rega Kutya-Kuwedzera Kutange

Chikamu chinotevera chemagariro enhau kuputsika, hongu, ndezvemagariro enhau pundits kuti vese vavhure mablog avo uye vatange pombi, pombi, kubaya kuti vangadai vakanunura sei kambani iyi kubva mukufa kwakachena uye kuti varidzi vaityisa sei kudzivirira ivo pachavo pasocial media nenzira yavakaita. Chokwadi… havana kuzviita nemazvo. Asi ini handigone kuvapa mhosva. Fungidzira iwe wanga uri mune yavo shangu, rako basa rehupenyu rakaratidzirwa senge hope dzehusiku paterevhizheni yenyika, uye iwe wakasara nemasoja ema troll paReddit, Yelp neFacebook vachisvibisa kambani yako.

Ndingasvotwawo. Uye ini ndaizopindura futi.

Saka Tadzidzei

Iyo yekudyira yakabata pfungwa yenyika, vangangoita 50k + vateveri paFacebook, uye - ini handigone kuzvisimbisa izvi - asi ndine chokwadi chekuti imba yekudyira ikozvino yazara. Yavo webhusaiti yakabatikana kuti yaparara. Uye kune vese vanhu vari kuita kuchengetedza muScottsdale kuti vadye ku 'nzvimbo iyoyo paKitchen Nightmares', ndine chokwadi chekuti vamwe vavo vanoenda kumba ndokuti ... 'Wow, that was pretty good'!

Uye ndozvinoitawo hafu yeupenyu hweyemagariro midhiya. Kure nekuchema uye kupopota kwemasocial media pundits, iwe uchaona kuti iyo episode yanga isiri chinhu kupfuura fart mumhepo. Chokwadi, yakinhuhwa zvakaipa kwemaminetsi mashoma, asi zvichave zvakanaka munguva pfupi.

Usatende zvemagariro enhau, vanhu. Yese kambani inogona kupora. Uye fungidziro yangu ndeyekuti Amy's Baking Kambani inowedzeredza chaizvo.

9 Comments

  1. 1

    Internet scandals inowanzoita senge flash paper - inopera nekukurumidza sezvainobatidza. Asi zvese zvinoenderana nemabatiro aunozviita. Amy's Baking Company's self-inflicted epic FAIL yakavimbiswa pavakapindura vatsoropodzi vavo nekuzviruramisa, braggadocio yechikoro, kurwisana, uye - zvakanyanya kupfuura zvose - kurwiswa kwemunhu.

    VaBouzaglos vakave nemukana wekuwana maonero eruzhinji kudivi ravo, asi vakazvifuridzira. Vangadai vakazvikurira pachavo zvishoma uye vakapindura vatsoropodzi vavo nemusanganiswa wenyasha, kuzvininipisa uye kuseka kwekuzvishora. Panzvimbo iyoyo, avo apoplectic, zvinyoro-zvinyoro zvinyorwa zvakavimbisa mhedzisiro sekusanganisa hypergolic zvinwiwa muinjini yeroketi.

    Kusiyana neizvi, tarisa kuti mushambadzi wenhau mudiki akabata sei kupfurwa kwake mwedzi wapfuura pachiteshi cheTV cheNorth Dakota, achitevera live-mic F-bhomba paakaenda pamhepo kekutanga (nekupedzisira). Mushure mezvo, haana kuedza kupomera mumwe munhu kunze kwake, akange asina ruvengo kuchiteshi chekumudzinga, uye akabvuma nekuzvininipisa epic yake FAIL uye akazviseka nekuda kwayo.

    Nekuda kweizvozvo, veruzhinji vaimuona semukomana wechidiki, anodiwa aiita flub yakatendeseka. Vanhu vazhinji vakatsamwiswa nekupfurwa kwake kupfuura kunyomba kwake pamhepo.

    Murume iyeye achadzoka oita zvakanaka.

    Asi Amy's Baking Company? Handina chokwadi nazvo. Ivo vangangonakidzwa nekukwira kupfupi mubhizinesi kubva kune vanoda kuziva. Vamwe vevanhu ivavo vangatoedza kukwevera varidzi mukurwisana kana kudzingwa. Asi hazvina chokwadi kuti vachaona bhizinesi rakawanda rekudzokorora kana chigadzirwa chavo chekudya chiri pakati uye chakadhura, uye vanopa sevhisi nekupopota.

    Asi chiratidzo chikuru chinopesana nebudiriro yavo yeramangwana ndechekuti huipi, husina basa hwavanoratidza kune vanotsoropodza nevashandi vangangodurura mukubata kwavo nevatengesi, vemabhangi, nenharaunda yakavapoteredza - muchidimbu, chero munhu uye wese ane ruoko mukuchengeta izvo. bhizimusi richifamba.

    • 2

      Pfungwa yangu ndeyekusaregerera maitiro avo. Ndiri kungopokana chete mabatiro achaita bhizinesi ravo. Kufanotaura kwangu ndeyekuti bhizinesi richave rinoshamisa… kwechinguva. -
      Yakatumirwa kubva kuMailbox ye iPhone

      • 3

        Ndinofunga mese muri right, Douglas. Bhizinesi richatora kwechinguva, asi Facebook Inofarira uye webhusaiti hits hazvireve zvakawanda kune bhizinesi renguva refu mumamiriro ezvinhu akadai. Vanogona here kupinza izvi mune chimwe chinhu chakanaka gare gare munzira? Zvamazvirokwazvo. Kana izvi zvikazova zvechokwadi, bhizinesi ravo razvino richabudirira here? Pamwe kwete pasina rebranding yakakura.

        Zvino, vari kuti vakabirwa; saka kana zviri izvo, uye ivo vari vaenzi vane nyasha, izvi zvinogona kuvaitira zvakanaka.

  2. 4

    Bhizinesi harina kumira mushe. Vakavharwa kwenguva pfupi.

    Vanga vachiwana wongororo dzinotyisa paYelp kwemakore maviri apfuura nekuda kwekutuka uye kudzinga vatengi vainyunyuta pavakawana chikafu chakashata kana sevhisi inononoka.

    Vakataura nekuzvikudza kuRamseys kuratidza kuitira kuti 'audze nyika kuti zvokudya zvavo zvakanaka sei.' Ndinofunga vaifunga kuti aizopedzisira achivanyengerera.

    Wakamboona here chikamu, angangoita maminetsi mashanu ekutanga? Ava havasi vaviri varidzi veresitorendi varombo, ingori yakachena uye yakapusa nzungu.

  3. 5

    Chinhu ndechekuti, chikonzero nei izvi zvese zvakaputika pekutanga nekuti zvese chikafu uye sevhisi zvaityisa. Iyi haisi yesocial media bushfire, iyi ikambani isingaunze chigadzirwa chemhando. Panzvimbo pekushanda pane izvo zvavakadaidza muRamsay kuitira kuti abvise vatsoropodzi kumusana wavo. Kwakanga kuri zvose zviri zviviri kuzvitutumadza zvikuru uye nokunyengera.

    Izvi hazvina neimwe nzira zvakatangwa nemasocial media trolls. Izvi zvakatangwa nevaridzi. Kufanotaura kwangu ndekwekuti kufanotaura kwako kwekupora hakusi kuzoshanda. 🙂

  4. 6

    Sezvakataurwa nemamwe zvakataurwa, dai wakanyatsoona chiitiko ichi, waizoziva kuti Amy naSammy Bouzaglo havasi ivo vakawirwa nemamiriro ezvinhu. Asi, vatengi nevashandi vakabatwa zvisina kunaka. Kupa chikafu chakaoma nechando chinotengeswa sechitsva pamutengo wepamusoro? Bhizinesi rakaipa. Kushungurudza vatengi zvese nekutaura uye panyama nekuda kwekunyunyuta kana kutumira chikafu? Bhizinesi rakaipa. Kutora matipi evashandi pasina kuzivisa vatengi? Bhizinesi rakaipa. Uye mhinduro dzevaridzi kune zvichemo uye ongororo dzisina kunaka dzinozvitaurira. Vanga vachibawo mafoto kubva kune mamwe maresitorendi vachiaisa paFacebook newebhusaiti yavo sechikafu chavo. Ndiko kubira zviri pachena kwenjere. Mazhinji emabhizinesi avakabira mapikicha kubva atumira paFacebook yavo achikumbira kuti mifananidzo iyi ibviswe. Kunyangwe iyo PR femu yavakahaya yakataura mubvunzurudzo kuti bhizinesi rakanga risingagoneke uye kuti vaizove nani kudzima izvozvi uye nekudzikisa kurasikirwa kwavo.

    Handioni nzira yekuti vadzoke kubva pane izvi. Kushambadzirwa kwakashata kwakabva muchikamu cheKN kwaingova chidimbu chechando. Huwandu hwepamusoro hwevateveri veFacebook, uyezve huwandu hwekuchengetera hwakarongerwa chiitiko chekuvhurazve mangwana vanhu vari kutarisira kuti chitima chichatonyanya kuipa. Pane kana chikumbiro che change.org chiri kutenderera kuti Dhipatimendi Revashandi riongorore kambani yekutorera vashandi mazano. Kutariswa kwacho kwakaitawo kuti vazivikanwe zvakanyanya nekukanganisa kwakapfuura: Amy Bouzaglo akabatwa nemhosva yekuba zvitupa makore apfuura paakaedza kuvhura mutsara wechikwereti neSSN yemumwe munhu.

    Tarisiro yangu ndeyekuti vacharamba vakavhurika kusvika vamanikidzwa kufoira. Ivo vakasindimara zvakanyanya kuti vavhare nekuda kweiyo yakaipa vezvenhau, asi pakati pezvavari kubhadhara iyo PR firm uye huwandu hwemhosva dzavari kupomerwa dzichipokana neinternet troll, mari yavanayo haisi kuzogara kwenguva refu.

    • 7

      @facebook-769091638:disqus Ndakatarisa chikamu chese nguva pfupi yadarika… chinoratidzika kunge chakaputsika chitima (maererano nedingindira rekuti “Kitchen Nightmares” yeshoo), asi urikusvetukira panzira sezvakangoita munhu wese kutora “Reality. TV” chikamu sehumbowo hwakakwana. Chinhu chakakosha chemhinduro yangu ndechekuti show ingori humbowo hwekugadzirisa kukuru. Zvinoshamisa ndezvekuti Ramsey akavhura showa achitaura zvakanyanya nezvezvinhu zvavo zvakabikwa (ivo bheka) uye kuchena kwekicheni.

      Handisi kuregerera maitiro avo, kana mhinduro yavo. Zvandiri kutaura ndezvekuti hatina firimu revhiki rekuongorora zvakazoita kuti zvikamu zvakagadziridzwa uye zvakabatanidzwa kuti zviwedzere mamiriro ezvinhu aya. Ndinofunga kuti zvinosuwisa kuti vanhu vakawanda vari kufara nekufa kwevanhu ava. Zvinosuwisa, kana zvisinganzwisisike, kupfuura kubata kwevanhu ava kune vamwe muchikamu. Sezvandakataura mupositi, dai ndakapomba mari yangu yekuchengetedza inopfuura miriyoni yemadhora uye kambani yangu ichidzika mubhora remoto, handina chokwadi chekuti ndingadai ndichipindura zvakanaka, kana.

  5. 8

    Ichi ndicho chinyorwa chekutanga chandaverenga chinonzwisa tsitsi, kana zvishoma
    chinangwa, maererano naAmy's Baking. Semu igurian (reddit cousin), yelper uye fb muteveri weAmy's Baking, ndinganyatsotaura kuti avo vanoda
    ese aive chikamu che "kutengeserana" kwevanhu. Semuyenzaniso, ini "ndinoda" facebook yako netariro yekugamuchira mamwe anopenga rants ari kuvaraidza, uye iwe unosvika pakupinza zvangu nhau. Kana vachinge "vafarirwa" vanogona kutaura chero zvavanoda uye ini ndinonzwa nzeve dzese (meso mune iyi kesi) kusvika ndazofinhwa navo. Vaigona kutora chitima ichi chaparara vochichinja kuita goridhe, asi vachadaro here? Hazvigoneki zvakanyanya. Kuburikidza nehunhu hunotyisa, vakawana pamusoro pe50k facebook vanofarira mumazuva mashoma mashoma. Pandakadzifarira, dzaive mu5-10k range. Izvi zvakavapa mukana wekuve chidimbu chemuromo chemuseke (wehuipi hwekunyepedzera- ingotora chinangwa uye kuungudza) izvo zvinogona kushandura zviri nyore kuita chigadziriso chekusimudzira kutengesa kwepamhepo. Ben & Jerry vanogadzira ice cream kukudza vanhu, kureva Stephen Colbert's American Dream. Vaigona kugadzira madhiri ekunyomba kana zvinyowani zvemenu zvinhu uye kutumira mifananidzo. "Ann Coulter iMean Taco Salad." Zvinhu zvakadai zvingaita kuti ndirambe ndakatarisa, asi unofanira kutichengeta tichivaraidzwa nekuti tinokanganwa nekukurumidza. Ndinowanzo kukanganwa show yandiri kuona panguva yekushambadza. Internet trainwreck haisi gomba, imanera. 😉

    • 9

      Kwidziridzo: Vanoda: 96,231, uye kuverenga, gumi nyowani kubva pandakatanga kunyora iyi update.

      Zvese zvinhu zvinotyisa zvakabviswa pamadziro kunze kwechinyorwa ichi chaGumiguru: “Tinoda kuvadaidza kuti 'Camel Toe Mafia' ingori boka rePussies rakavanda kuseri kwekombuta. Kana kushandira YELP”

      Zvinotaridza kunge kurota kwangu kweanoshanda komedic internet villain kwapera nekukasira sezvazvakatanga. Inguva yekusiyana navo uye dzokera uchikambaira uchidzokera kuColonel Meow. MEOW!

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