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Mashandisiro Ekufungidzira Analytics Ari Kushandiswa Mukushambadzira Kwehutano

Kubudirira kwekushambadzira kwehutano ndiyo kiyi yekubatanidza vangangove varwere nachiremba akakodzera uye nzvimbo. Predictive analytics inogona kubatsira vatengesi kusvika kuvanhu kuitira kuti vawane rubatsiro rwepamusoro. Zvishandiso zvinogona kuona zviratidzo zvinoratidza zvinodiwa nevarwere pavanotsvaga zviwanikwa zvekurapa online. 

The global predictive analytics mumusika wehutano hwehutano hwaikosha pamadhora 1.8 bhiriyoni muna 2017 uye inofungidzirwa kusvika $8.5 bhiriyoni ne2021, ichikura pamwero we21.2% pagore kubva 2018 kusvika 2025.

Allied Musika Wotsvaga

Pane zvimwe zvinhu zvakakosha zvekuziva kana uchishandisa aya ehutano ekushambadzira maturusi. 

Predictive Analytics Inoshanda Sei muHutano?

Ipo musika wehutano hwekufungidzira analytics wakakamurwa kuita manejimendi ekushanda, zvemari data analytics, hutungamiri hwehutano hwevanhu, uye kuongororwa kwekiriniki, kiyi yekufungidzira analytics inosanganisira. uchishandisa zviratidzo mu data yekutsvaga kufanotaura kuti murwere angangove ari kutsvagei. Nhasi, pese kana vanhu vazhinji vaine dambudziko rekurapwa, chimwe chezvinhu zvekutanga zvavanoita kuenda online uye kushandisa a kutsvaga injini kuunganidza ruzivo. 

Iri rinogona kuve danho rinovhiringa kumurwere nekuti vangave vasina chokwadi parizvino kuti ndechipi kurapwa kwavanoda. Vatengesi vezvehutano vanogona kushandisa kufungidzira analytics kududzira izvi zvinongedzo, sekutsvaga kwezvimwe zviratidzo, uye kubatsira kuzvitungamira kuna vanachiremba vanogona kubatsira. 

Semuenzaniso, toti amai vari kutsvaga mibvunzo yakadai zviratidzo zvechidzitiro chakamonyoroka or nzira yekugadzirisa chidzitiro chakamonyoroka. Nhoroondo yake yezvino yekutsvaga inosanganisirawo midziyo yenhabvu yevana or zvikwata zvenhabvu zvevana zviri pedyo neni. Kubva pane iyi data, fungidziro yekuongorora inogona kuudza vatengesi vehutano kuti mukadzi uyu angangove ari kuda nzvimbo yekukurumidzira yekuchengetedza inogona kurapa kukuvara kwegumbo mumwe wevana vake akatsigirwa achitamba mutambo. 

Mushambadzi wezvehutano anogona kuisa zviziviso kana mapeji zvine hungwaru mumibairo yake yekutsvaga kuitira kuti atarise kunzvimbo yekukurumidzira yekuchengetedza kwaanogona kuwana rubatsiro. 

Mabhenefiti ePredictive Analytics muHutano

Sei uchishandisa prepreive analytics pane mamwe marongero ekushambadzira? Mhinduro ndeyemurwere. Predictive analytics inotarisa kune varwere uye zvavanoda kutanga uye zvakanyanya.  

Kuita Matches

Predictive analytics muhutano hwehutano ndeyekuziva varwere vane zvavanoda zvinoenderana nehunyanzvi uye masevhisi anopihwa nemumwe mupi. Panzvimbo pekutengesa chiremba kana nzvimbo kune vangangove varwere chero nguva, kufungidzira analytics kunogona kuve chaiko uye kusangana nevanhu pavanenge vari. 

Kunyangwe vasina chokwadi kuti ndechipi marapirwo avanoda, ruzivo kubva kune yavo yekutsvaga data inogona kubvumira vatengesi vezvehutano kusangana navo pakati nepakati uye kubatsira kuvatungamira kune yakanyanya kunaka sarudzo dziripo. Insights kubva kukufungidzira analytics inogona kutobatsira vapeji kupa rubatsiro ruri nani nekupa rumwe ruzivo nezve izvo chaizvo izvo varwere vavo vari kutsvaga uye zvavanoda. 

Izvi zvakakosha kucherechedza nekuti masangano ezvehutano ari kuwedzera kukurudzirwa kupa nani kukosha-kwakavakirwa kutarisira kune varwere, kutanga nekugadzira kukosha. Analytics inoita izvi nekubatanidza zvakananga nemapoka akakodzera evanhu. 

Iwo machisi ekuita machesi ekufungidzira analytics anowana pane rimwe remasimba makuru - uchishandisa psychographic segmentation. Kuwanda kwevanhu mukutengesa kunowanzotarisa hunhu hwemunhu, senge murume kana mukadzi, nyika, kana basa. Psychographic segmentation inotarisa pakunzwisisa vanhu - izvo zvavanoda, kusada uye kukosha. 

Psychographic zvikamu zvinogona kusagara zvakafanana nezvikamu zvevanhu, saka kushandisa maturusi ekufungidzira ekuongorora kunogona kubatsira vatengesi vehutano kuti vabatane nevarwere vangangove vasina kuziva nezvazvo. Semuyenzaniso, pane kungonanga vanhu vane mabasa anorema, fungidziro inovhura musuwo wekuwana avo vane mararamiro emuviri, sevanhu vanotamba mitambo yekuzvivaraidza kana vanofarira kukwira makomo. 

Vanhu ava vakangofanana nekukuvadzwa kana mamiriro ekuti vangada chiremba, uye ikozvino, nekufungidzira analytics, vatengesi vanogona kuona kuti kushambadzira kwavo kunosvika kwavari. 

Precision Over Quantity

Pakupera kwezvinhu zvemutengesi wehutano, kufungidzira analytics inzira inoshanda kwazvo yekushandisa madhora ekushambadzira uku uchideredza marara. Iyo yakajairika nzira mukushambadzira ndeyekutora ad pamberi pevanhu vakawanda sezvinobvira. Zvisinei, izvi zvinogona kupambadza nemusikirwo nekuti hapana vimbiso yekuti vanoona kushambadza vachave nekuchifarira. 

Predictive analytics inobvumira intuitive kushambadzira kunanga nekuvaka kunzwisisa kwezvinodiwa nevarwere. Vanhu vanoda kutsvaga zvivakwa uye vanachiremba vane ruzivo uye vanovimbika uye vanonzwisisa zvavanoda chaizvo uye mamiriro. Predictive analytics inobatsira vatengesi vehutano kuvaka kunzwisisa ikoko, vachibvumira varwere kuti vabatane nevanopa vakanaka kuburikidza nekutengesa kwakanangwa. 

Vatengesi vanogona kushandisa ruzivo kubva kudhata yekutsvaga kuti vazive zvisati zvaitika kuti ad yavo ingangoonekwa nemunhu aifarira. Izvi zvinovabvumira kushandisa dhora rega rega rekushambadza zvakanyanya uye nemukana wakakura wekukwezva varwere vatsva. Hazvishamisi kuti musika wekufungidzira weanalytics muhutano unotarisirwa kukura zvakanyanya kuburikidza ne2025. 

Fine-Tuning Healthcare Marketing

Kushambadzira kwehutano kunofanirwa kukoshesa kuvaka kuvimba uye kunzwisisa nevanogona varwere. Predictive analytics ndiyo yakakwana yekushandisa kuita izvi nekuti inokwevera nzwisiso kubva kunoratidzwa mararamiro maitiro uye zvinodiwa. Vatengesi vanogona kushandisa zviono izvi kuona kuti vanoshandisa mabhajeti ekushambadzira zvinobudirira sezvinobvira, vachiita hukama nevanhu pavanenge vachichida.

Devin Partida

Devin Partida ndiye Mupepeti-mukuru we ReHack.com pamwe chete nemunyori akazvimirira bhizinesi tekinoroji. Basa rake rakaratidzwa pane Entrepreneur, Yahoo Finance uye TechRepublic.

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