Ongororo & KuedzwaSocial Media & Influencer Kushambadzira

Hootsuite: Maitiro ekuwedzera Google Analytics 4 UTM Campaign Tracking kune Yako Social Media Posts

Kushandisa UTM parameters ako akagoverwa masocial media link akakosha pakushambadzira kwedhijitari. Ivo vanopa hwaro hwakasimba hwekutevera kushanda kwemasocial media mishandirapamwe mukati Google Analytics (GA4) nekukubvumidza kuti uone chaizvo kuti yakawanda sei webhu traffic inotorwa kubva kune chaiwo malink akagovaniswa pamapuratifomu ako.

Ruzivo urwu rwakakosha pakuongorora mashandiro emushandirapamwe wega wega, kunzwisisa maitiro evatengi, uye kugadzirisa nzira dzako dzekushambadzira kuti zviite nani. Royi. Zvimwe zvinobatsira zvinosanganisira:

  • Enhanced Tracking: Batanidza UTM paramita kune yako URLs kuronda budiriro yemasocial media campaigns pamapuratifomu akasiyana.
  • Analytics yakavandudzwa: Ongorora kuti ndeapi mapuratifomu, mishandirapamwe, uye mhando dzemukati dzinotyaira traffic uye shanduko.
  • Streamlined Campaign Management: Ziva zvinonyanya kushanda pasocial media kuedza uye govera zviwanikwa zvinoenderana.

Hootsuite

Hootsuite inzvimbo yakazara yesocial media manejimendi yakagadzirirwa vanhu, mabhizinesi, uye masangano kuti aite uye atarise nzira dzavo dzesocial media pane akawanda network kubva kune imwechete dashboard. Inoita kuti vashandisi varonge zvinotumirwa, kudyidzana nevateereri vavo, kuyera mabatiro emishandirapamwe yavo, uye kutonga kuvepo kwavo kwesocial media zvakanaka. Zvimiro zvinosanganisira:

  • Post Kuronga uye Kutsikisa: Vashandisi vanogona kuronga mameseji pamberi peakawanda masocial media mapuratifomu, anosanganisira Twitter, Facebook, Instagram, LinkedIn, nezvimwe. Izvi zvinobatsira kuchengetedza kuvapo kwakafanana pasina kutumira munguva chaiyo.
  • Social media kuongorora: Hootsuite inopa maturusi ekutarisisa mazwi akakosha, kutaurwa kwemhando, uye maitiro eindasitiri. Izvi zvinoita kuti vashandisi vagare vaine ruzivo nezvekuvapo kwemhando yavo yepamhepo uye nekukasira kuita nevateereri vavo.
  • Analytics uye Reporting: Ipuratifomu inopa yakadzama analytics uye customizable mishumo inobatsira vashandisi kunzwisisa mashandiro emasocial media mishandirapamwe uye mazano, anosanganisira kubatanidzwa mitengo, kukura kwevateveri, nezvimwe.
  • Kubatana Kwechikwata: Hootsuite inotsigira kubatana kwechikwata nekubvumira vashandisi vakawanda kuti vatarise maakaundi enhau enhau, ane maficha anosanganisira basa rekupihwa uye kubvumidza kufambiswa kwebasa.
  • Content Curation uye Management: Vashandisi vanogona kugadzirisa uye kuchengetedza zvirimo zvesocial media muHootsuite, zvichiita kuti zvive nyore kubata uye kugovera zvinobata nyaya nevateereri vavo.
  • Zvichengetedzwa: Ipuratifomu inosanganisira chengetedzo senge nzira dzakachengeteka dzekupinda, mazinga emvumo, uye mvumo yekufambiswa kwebasa kuchengetedza masocial media account.
  • Kubatanidzwa: Hootsuite inobatanidza nemidziyo yakasiyana-siyana uye mapuratifomu, kusanganisira Google Analytics, Salesforce, uye Adobe, kuwedzera kushanda kwayo uye kupa imwe nzira yekushambadzira yakabatana.

Hootsuite chishandiso chine simba chekugadzirisa social media. Inopa maficha anoenderana neakasiyana maficha ekushambadzira social media (SMM), kubva pakuronga uye analytics kuenda kukubatana kwechikwata. Kunyangwe iwe uchida kukwenenzvera yako social media manejimendi maitiro, kuwedzera kubatanidzwa kwevateereri, kana kuwana ruzivo rwakadzama mukuita kwako kwesocial media, Hootsuite inopa yakavimbika, scalable mhinduro.

Tanga Hootsuite Yemahara Muedzo

Maitiro Ekushandisa UTM Paramita muHootsuite

Kugadzira UTM Parameters yeGoogle Analytics

  1. Access Composer: MuHootsuite, famba uchienda kuMunyori kwaunogadzira zvaunotumira.
  2. Isa uye Upfupise Manongedzo: Namira URL yako munzvimbo Yemukati. Sarudza sarudzo yekupfupisa, Pfupisa neOw.ly, yekuchenesa uye inogoneka zvinongedzo.
  3. Wedzera Tracking Parameters: Sarudza Wedzera tracking uye sarudza Customize kana preset.
  4. Sarudza Google Analytics: Muchikamu chekutevera, sarudza Google Analytics kuti uwane iyo chaiyo UTM parameters.
  5. Gadzirisa Parameters: Govera kukosha kune yega yega parameter, inoratidza kwainobva, yepakati, mushandirapamwe, zvirimo, uye nguva yakakodzera kune yako post.
  6. Shandisa uye Ongorora: Nyorera zvigadziriso kuti uone yakagadziridzwa link mune yako post preview, yakazara neUTM paramita.
Hootsuite Tracking: Google Analytics UTM Campaign Tracking

Gadzira presets mukati meHootsuite kune akasiyana mishandirapamwe kana marudzi ezvinyorwa kuti agadzirise maitiro ekuwedzera UTM paramita, kuve nechokwadi chekuenderana uye kuchengetedza nguva mune yako social media manejimendi.

Hootsuite's GA4 Kubatanidzwa

Hootsuite's kubatanidzwa neGoogle Analytics 4 inosimudzira maitiro ekutevera uye kuongorora yako yemagariro midhiya kuedza. Kubatanidzwa uku kunobvumira:

  • Seamless Data Collection: Tumira otomatiki data kubva pasocial link kuenda kuGA4, kuve nechokwadi chekuteedzera kuzere kwekudyidzana kwevashandisi.
  • Yepamberi Kuongorora: Shandisa GA4 ine simba rekuongorora maturusi kuti uwane ruzivo rwakadzama mumaitiro evashandisi uye kuita mushandirapamwe.
  • Integrated Reporting: Wona yako masocial media metrics padivi pemamwe analytics kuti uone yakazara yeako kuedza kushambadzira kwedhijitari.

Nekubatanidza ma UTM ma paramita kune ako enhau media zvinongedzo uye maturusi ekushandisa seHootsuite, unogona kuvandudza zvakanyanya mashandiro uye mashandiro emakambani ako ekushambadzira. Iko kubatanidzwa nemapuratifomu eanalytics seGA4 inowedzera kupa simba vatengesi kuti vatarise mashandiro uye kukwidziridza mazano ezvibereko zviri nani.

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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