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Kushambadzira Kunoshanda Sei? Chii Chinoita Kuti Vanhu Vatenge?

Ndichiri kutsvaga musoro wenyaya kushambadza, Zvakaitika pane infographic pa Mashambadziro Anoita Kuti Titenge. Iyo infographic pazasi inovhura nepfungwa yekuti makambani vakapfuma uye vane mirwi yemari uye ivo vanoishandisa kushandisa kwavo varombo vateereri. Ini ndinofunga iyo ndiyo nzira inokanganisa, inosuruvarisa, uye isingafungidzike.

Pfungwa yekutanga yekuti makambani akapfuma chete anoshambadza ipfungwa inoshamisa. Kambani yedu haina kupfuma uye, kutaura zvazviri, yakarasikirwa nemakore akati wandei - zvakadaro isu tichiri kushambadzira. Kushambadza, kunyanya kuburikidza nedhijitari chiteshi, kunokwanisika zvakanyanya. Iwe unogona kuisa $100 mune chero yemagariro kana yekutsvaga injini kubhadhara-per-tinya (PPC) account uye sunda zvimwe zvakanangwa kushambadzira kuti ufambise kuziva nezvebhizinesi rako.

Maonero kune bhizinesi haaenderane zvakanaka nenhamba chaidzo munyika yesocial media. About a kota yemabhizinesi ese anokundikana mukati memakore maviri ekutanga zvinoenderana nezvakawanda zvidzidzo. Ndichiri vanhu vanotenda kuti avhareji kambani inogadzira 36% purofiti margin, avhareji yemari yemari yekota ichangopfuura yaive 7.5% uye yepakati purofiti margin yaive 6.5%.

Chinyorwa chaAngie, semuenzaniso, chakaramba chichishanda pakurasikirwa uku chichishandisa mamirioni makumi masere emadhora pakushambadzira - nechikamu chikuru cheicho chinoenda kuzvitengesi zveterevhizheni zvaunowanzoona paterevhizheni. Nepo kambani yeruzhinji irikuwedzera mari yekota pamusoro pechina, ivo havana fuma. Havasi ivo chete vasina kupfuma, asi zvakare havasi kushambadzira kuti vatengi vavo vanzwe fuma. Angie anopa sevhisi kuchengetedza vatengi mabasa epamba kubva pakubvisirwa neruzhinji rwevanopa mumvuri kunze uko.

Kushambadzira kunoshanda pamatanho akasiyana; hazvisi nyore sekuedza kuti munhu atenge chimwe chinhu. Mumakore gumi apfuura ezvinyorwa, kutsvaga, uye kushambadzira munharaunda, ndinotenda kuti makambani ari kuwedzera kukoshesa chokwadi chekuti kushambadza kunoda kudzika zvakanyanya pane kushandisa kusachengeteka kwevatengi. Kushambadzira kwakanangwa kune vatengi vakafanana nevateereri vako kunowedzera pundutso nekuwana uye kuchengeta vatengi vakanyanya.

Nei Uchishandisa Kushambadzira?

Hwaro hwekushambadzira kwese kungoziva. Kuzivisa kunodiwa kumakambani nekuda kwezvikonzero zvishoma:

  • Svika - Kuvaka chinodikanwa chechako chako, zvigadzirwa kana sevhisi, unofanirwa kukwanisa kusvika kune vateereri vatsva. Vateereri ivavo vatovapo pamawebhusaiti, tsvakiridzo, vezvenhau, redhiyo, terevhizheni, nemamwe masvikiro. Kuti usvike kune avo vateereri, makambani akaisa mari uye akawana iwo anopa kushambadza.
  • Maonero - Pamwe vanhu vatove kuziva zvigadzirwa zvako nemasevhisi asi vasina maonero akanaka ezita rako. Kupokana nemaonero asiriwo echiratidzo, dzimwe nguva zvinodikanwa (kana kutoshoropodza) kuti mabhurandi aise mari mukushambadzira.
  • Sales - Kutyaira kutengesa kuburikidza nekushambadzira kunogona kushanda, asi ndinokupikisa kuti utarise zvetsika nedhijitari kushambadzira kwevhiki uye uone kuti yakawanda sei yakatariswa kuderedza uye rokutengesa. Mune maonero angu, zviri kuderera. Kazhinji kazhinji kwete, isu tinoona kuti nepo kutengesa kuchikwanisa kuwedzerwa, makambani anovimba nazvo kwenguva yakareba anogona kudzikisira mhando yavo.

Kushambadza Kunoshanda Sei?

Mabhizinesi nevatengi zvakafanana vari kutarisa kuvandudza hupenyu nekubudirira kwemabhizinesi avo. Nepo chikamu chidiki chehuwandu chingave nekusachengeteka uko kushambadza kunobata pairi, ndinotenda kuti ishoma. Sekuona kwangu, mazhinji ekushambadzira network uye akawanda-level ekushambadzira mabhizinesi anoshanda munhandare iyi. Wati wambokokwa kune chimwe chezviitiko izvi here? Idzo mhemberero huru dzevanhu vanofara vakatenderedza nhanho nevimbiso dzecheki hombe, zororo, uye kunyange mota kunyengerera vashanyi kuti vadyare uye vatange kuvatengesera. Vemma, chinwiwa chesimba MLM, chaive kuvharwa kwechinguva sechirongwa chepiramidhi.

Nepo izvo zvakanyanyisa, hazvisi izvo zvinowanzoitika. Tarisa yakajairwa kushambadzira kweApple uye hausi kuona kuderedzwa uye kupfuma nekukurumidza zvirongwa. Pane kudaro, iwe uchaona nyaya dzevanhu vari kuburitsa hunyanzvi hwavo hwemukati vachishandisa Apple zvishandiso uye software semidziyo. Cherechedza Kushambadzira kwaCoca-Cola uye iwe uchaona inotarisisa pazviitiko nenzvimbo dzavanoshambadzira kwazviri, kuyedza kuvaka chiziviso cherudzi apo ndangariro dzinofadza dzinoitika. Zvenguva pfupi yapfuura, ivo zvakare vaifanira kushanda pakufunga kwezvinwiwa zvinotapira uye njodzi dzehutano dzinomuka.

Kumwe kushambadzira kunoshanda pane zvinokurudzira kuchengetedza mari (discounts), asi kune zvimwe zvikonzero nei kushambadzira kuchishanda:

  • Vicinity - Dzimwe nguva kushambadzira kunongodiwa kuti upe vateereri vematunhu nenyaya yekuti une nzvimbo padhuze. Zvichida urikutsvaga NY style pizza padhuze, uye saka pizzeria yemuno inoshambadzira nzvimbo-yakavakirwa mazwi pakutsvaga kana kunanga kufarira pizza mukati mediyasi yakatenderedza yekudyira kwavo.
  • basa - Vazhinji vatengi varikunyatsoteerera kumabhizinesi ari kutarisa kugadzikana, kusiana, uye nekubatanidzwa kwenharaunda. Kushambadza kunogona kutora chinzvimbo chakakosha mukugadzirisa maonero easina kusimba, mubatanidzwa muhombe mune iri kupa zvipo uye kudzidza kubatsira nharaunda. Salesforce nguva pfupi yadarika yakagamuchira chikoro chemuno muIndipolis,
    kupa madhora zviuru makumi mashanu mune zvishandiso kuvabatsira.
  • tsvakurudzo - Unoenda kupi iwe uchitsvaga yako inotevera zororo, yako inotevera mota kutenga, yako inishuwarenzi, kana imwe hombe mari. Kushambadzira zvine ruzivo zvemukati kubatsira kudzidzisa vatengi uye mabhizinesi zvakaputika mumakore apfuura. Nepo chinangwa chiri chekuvaka kuvimba nechiremera nekupa iyo inodiwa tsvagiridzo, haisi nguva dzose yekupedzisira chinangwa chekutenga. Nguva zhinji iri kupa kwekutanga kana sekondari kutsvagisa iyo yakagovaniswa zvakanyanya. Ini ndinowanzowona kushambadza nezve zvemukati izvo zvingave zvinonakidza kushamwari dzangu uye ndozotumira kwavari.
  • Emotion - Kutaurisa nyaya kwakasvetukira kumberi kwenzira zhinji dzekushambadzira nekuti hazvingobatanidze pamoyo nevateereri, zvakare zvakagadzirwa kutungamira muoni kana muverengi kuburikidza nenyaya yacho. Vamwe vanogona kufunga pamusoro peizvi sekubiridzira, asi izvo hazvizivikanwe kune kushambadza kunoshanda kunomutsa manzwiro.
  • Kunyengetedza - Kushandisa manzwiro, kushambadzira kunowanzo nyengetedza. Dr. Robert Cialdini inotsanangura zvitanhatu zvemunyika zvese zvekunyengetedza izvo zvakave nesainzi kuratidza vateereri kushambadzira - kudzokerana, kushomeka, chiremera, kuenderana, kufarira nekubvumirana.

Uye Ngatirege Kukanganwa

Kana chinangwa chakaipa chekushambadzira chaive chekukurudzira kutengesa, ruzhinji harwushande zvachose. Dai kushambadzira kwaive kwakashata uye nekunyengedza, tese tainge tichimhanya kuMcdonald kuti tipedze nguva nemhuri uye nebhokisi reMcNuggets! Kushambadzira kunodhura uye, kazhinji pane kwete, ndeye kushandura maonero uye kuwedzera ruzivo. Kushambadzira, semamwe akawanda akawanda ekushambadzira mazano, inzira yenguva refu ine njodzi yakati wandei ine chekuita nayo.

Kushambadzira Kunotiita Sei Kuti Titenge?

Ini handisi kubvunza maitiro akanyorwa mune ino infographic, ndiri kubvunza kukurudzira. Kushambadzira hakusi kwekunyengedza kana kutya mumwe munhu mukutenga. Kushambadzira kunofanirwa kupinda mukunzwa kwechinangwa chikuru - asi izvozvo hazvireve kuti zvine hungwaru… zvinoreva kuti zvinoshanda. Pamwe ndinonzwa kusununguka kana zita iri raive Maitiro Ekushambadzira Anotikurudzira Kutenga. Handisati ndamboona kushambadza kwakandimanikidza kudzvanya, asi ini ndaona mamwe ma ads akarova zvakananga mune zvandinoda zvandakabaya.

Saka pachinzvimbo, vashambadziri vagadzira arry-uye-yechokwadi arsenal yeakasiyana masisitimu ayo ese anoitirwa kutarisisa vatengi. Uye kunyangwe isu tisingazvizive nguva dzese, aya marongero ese anoshanda zvakanyanya mushe.

Heano infographic yandiri kutsoropodza kubva WebFX.

Kushambadzira Kunoshanda Sei

Douglas Karr

Douglas Karr ndiye CMO OpenINSIGHTS uye muvambi we Martech Zone. Douglas akabatsira akawanda ekubudirira kweMarTech kutanga, akabatsira mukushingairira kweanopfuura madhora mashanu emadhora mukutenga nekudyara kweMartech, uye anoenderera mberi nekubatsira makambani kuita nekuita otomatiki nzira dzawo dzekutengesa nekutengesa. Douglas inyanzvi inozivikanwa pasi rese yedhijitari uye MarTech nyanzvi uye mutauri. Douglas zvakare munyori akaburitswa wegwaro raDummie uye bhuku rehutungamiriri hwebhizinesi.

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