Mobile Commerce (M-Commerce) Statistics uye Mobile Dhizaini Mafungidziro e2023
Nepo vazhinji vanachipangamazano nevashambadzi vedhijitari vakagara padhesiki vane mamonitor makuru uye makuru ekuona, isu tinowanzo kukanganwa kuti vazhinji vangangove vatengi vanoona, kutsvagisa, uye kuenzanisa zvigadzirwa nemasevhisi kubva kunharembozha.
Chii chinonzi M-Commerce?
Zvakakosha kuziva izvozvo M-commerce hazvingogumiri pakutenga nekutenga kubva panharembozha. M-commerce inosanganisa akasiyana mabasa, anosanganisira:
- Mobile Shopping: Vashandisi vanogona kutarisa nekutenga zvigadzirwa kana masevhisi kuburikidza nenharembozha kana mawebhusaiti akagadziridzwa. Izvi zvinosanganisira kutsvaga zvigadzirwa, kuenzanisa mitengo, kuverenga wongororo, uye kupedzisa nzira yekutenga uchishandisa nharembozha.
- Nhare dzeMahara: M-commerce inoita kuti vashandisi vabhadhare zvakachengeteka kuburikidza nenharembozha dzavo. Izvi zvinosanganisira nharembozha, mubhadharo usingabatike uchishandisa Near Field Communication (NFC), nharembozha dzekubhengi maapplication, uye mamwe nhare dzekubhadhara mhinduro.
- Mobile Banking: Vashandisi vanogona kuwana maakaundi avo ekubhangi, kuendesa mari, kubhadhara mabhiri, kutarisa mabhengi, uye kuita akasiyana mabhangi mabhanga kuburikidza nenharembozha dzebhengi.
- Showrooming: Vashandisi vanoshanyira chitoro chepanyama kuti vaongorore zvigadzirwa mumunhu uye vobva vashandisa nharembozha kutsvaga zvigadzirwa, kuenzanisa mitengo, kuverenga wongororo, kana kutenga online kubva kune vamwe vatengesi vachiri mukati mechitoro.
- Mobile Marketing: Vatengesi nemabhizinesi vanowedzera m-commerce kuti vasvike uye vabatane nevateereri vavo kuburikidza nekushambadzira kwenhare, Short Message Service (SMS) kushambadzira, nharembozha, push zviziviso, uye kushambadzira-kwakavakirwa nzvimbo.
- Mobile Ticketing: M-commerce inobvumira vashandisi kutenga nekuchengetedza matikiti ezviitiko, mabhaisikopo, ndege, kana zvifambiso zvevoruzhinji panharembozha dzavo, zvichibvisa kudiwa kwematikiti enyama.
M-Commerce Behaviour
Nharembozha mushandisi maitiro, saizi yescreen, kupindirana kwevashandisi, uye kumhanya kunoita basa mu-commerce. Kugadzira ruzivo rwemushandisi (UX) yakagadziridzwa nharembozha inoda kutariswa uye kuchinjirwa kuti uzvidavirire kune zvidiki zvidzitiro 'zvakasiyana hunhu uye zvipingaidzo, kubata-kwakavakirwa kupindirana, nharaunda yemushandisi, uye kusangana kwemushandisi. Heano mimwe misiyano yakakosha mudhizaini yemushandisi yemafoni enhare zvichienzaniswa nedesktop kana laptops:
- Screen Saizi uye Real Estate: Nharembozha masikirini idiki zvakanyanya pane desktop kana laptop skrini. Vagadziri vanofanirwa kukoshesa zvirimo uye kukwidziridza marongero kuti akwane mukati menzvimbo shoma yechidzitiro. Izvi zvinowanzobatanidza kushandiswa inopindura kana kugadzirisa dhizaini matekiniki ekuona iyo mushandisi interface (UI) zvinhu uye zvirimo zvakakura zvakafanira uye zvakarongerwa saizi dzakasiyana dzescreen.
- Touch-Based Interactions: Kusiyana nematafura kana malaptop anovimba nembeva kana trackpad yekupinda, nharembozha dzinoshandisa kubata-kwakavakirwa kusangana. Vagadziri vanofanirwa kufunga nezvehukuru uye kupatsanuka kwezvinhu zvinodyidzana (mabhatani, zvinongedzo, menyu) kugashira kubata kweminwe nenzira kwayo. Kupa zvakaringana zvibodzwa zvekubata uye kufamba kwakasununguka pasina kubatwa netsaona kwakakosha kune yakatsetseka mobile mushandisi ruzivo. Mobile-ushamwari interfaces zvakare inokanganisa kutsvaga kwekutsvaga.
- Gestures uye Microinteractions: Mafambisirwo enharembozha anowanzo batanidza majesti (kutsvaira, kubaya, kubaya) uye madiki-mabatiro ekuwedzera kupindirana kwevashandisi uye kupa mhinduro. Vagadziri vanofanirwa kufunga zvine musoro uye zvinoonekwa ma gestures anoenderana nemakongiresi epuratifomu uye kuona kuti micro-kudyidzana kunopa mhinduro ine musoro kune zviito zvevashandisi.
- Vertical Scroll: Vashandisi venhare vanovimba zvakanyanya nekutenderera kwakatwasuka kuti vagamuchire zvirimo pamasikirini madiki. Vagadziri vanofanira kuronga zvirimo kuti zvifambise zviri nyore uye zviri nyore kupuruzira, kuve nechokwadi chekuti ruzivo rwakakosha nezviito zvinoramba zviri nyore kuwanikwa mumupumburu wese.
- Kufamba Kwakareruka: Nekuda kwenzvimbo shoma yechidzitiro, nharembozha dzinowanzoda kufambiswa kwakareruka kana zvichienzaniswa nedesktop counterparts. Vagadziri vanowanzo shandisa mamenu ehamburger, zvikamu zvinopindika, kana tabbed navigation kuchengetedza nzvimbo uye kuisa pamberi zvakakosha sarudzo dzekufambisa. Chinangwa ndechekupa yakagadziridzwa uye intuitive navigation chiitiko chinobvumira vashandisi kuwana ruzivo uye kuita zviito nemazvo.
- Contextual uye Task-Yakatarisana Zviitiko: Nharembozha dzinowanzoshandiswa mumamiriro akasiyana-siyana uye pa-the-go mamiriro. Dhizaini yenhare inowanzosimbisa kuendesa nekukurumidza uye yakatarisana nebasa, ichibvumira vashandisi kuzadzisa zvakatina zvinangwa nemazvo. Zvinosanganisira kudzikisira kuzara, kuderedza zvinokanganisa, uye kupa ruzivo rwakakodzera kana zviito kumberi kuti zvienderane nezvido zvevashandisi.
- Kuita uye Kurodha Nguva: Nharembozha dzenhare dzinogona kunonoka uye dzisingavimbiki pane dzakagadziriswa Broadband connections, nepo vashandisi venhare vane tarisiro huru yekukurumidza kurodha mawebhusaiti. Ivo vanotarisira kuwana nekukurumidza kune ruzivo rwechigadzirwa, kufambisa-famba, uye kubhurawuza kwakatsetseka. Dhizaini yembozha inofanirwa kukwirisa mashandiro uye nguva dzekurodha kuti ive nechokwadi chekutsiga uye nekukurumidza chiitiko. Kana saiti ikatora nguva yakarebesa kurodha, vashandisi vangangovhiringidzika uye vosiya saiti, zvichizotungamira kune yakashata mushandisi ruzivo, akasiiwa ezvikochikari zvekutenga, uye mitengo yakashata yekutendeuka. Yekukurumidza saiti yekumhanyisa inowedzera kugutsikana kwemushandisi, kubatanidzwa, uye ruzivo rwese, kuwedzera mukana wekutendeuka uye kudzokorora kushanya.
- Mobile Search: Injini dzekutsvaga dzakaita seGoogle dzinoona kumhanya kwesaiti sechinzvimbo chemibairo yekutsvaga nhare. Inokurumidza-kurodha mawebhusaiti anokwira kumusoro mumitsva yekutsvaga mhinduro, zvichikonzera kuwedzera kuoneka uye organic traffic. Kugadzirisa kumhanya kwesaiti kunogona kuvandudza nharembozha SEO kuita uye kukwezva vangangove vatengi.
- Mobile-Focused Consumer Behaviour: Vashandisi venhare vane nguva pfupi yekutarisisa uye vanopinda mukutsvaga nekukurumidza nekuita sarudzo. Vanotarisira kuwana ruzivo nekukasira uye kusangana kusina musono. Zvishoma-kurodha mawebhusaiti anotadzisa aya maitiro akatarisana nefoni uye anogona kuguma nemikana yakarasika yekushandura uye kutengesa.
Kugadzirisa ruzivo rwemushandisi wenharembozha kwakakosha kuti usangane nezvinotarisirwa nevatengi, kuwedzera shanduko, uye kuramba uchikwikwidza mune iri kukurumidza kubuda nhare yekutengesa nzvimbo. Zvinhu zvepamusoro zvinokanganisa m-commerce kuita ndezvi:
M-Commerce Statistics ye2023
Kutengeserana kwenharembozha kwakashandura maitiro nekuita kuti vatengi vatsvage, vatenge, uye vatenge kuburikidza nenharembozha dzavo. Inosanganisira zvakasiyana-siyana zvezviitiko, kubva pakutsvaga pamhepo uye kubhurawuza kusvika kukutengeserana uye kubhadhara, zvese zvinowanikwa pakufamba.
Nharembozha dzave chikuva chakasarudzika chevatengi vazhinji, ine maapplication akazvipira uye mobile-hushamwari mawebhusaiti anopa zviitiko zvisina musono. Hedzino dzimwe nhamba dzakakosha kubva ReadyCloud pazasi:
- US retail m-commerce yekutengesa inofungidzirwa kusvika $710 bhiriyoni ne2025.
- M-commerce inogadzira 41% yekutengesa e-commerce.
- 60% yekutsvaga pamhepo inobva kunharembozha.
- MaSmartphones anoita 69% ye e-commerce webhusaiti kushanya.
- Iyo Walmart app yakaona inokatyamadza mabhiriyoni makumi maviri nemashanu evashandisi masesheni muna 25.
- Vatengi veUS vakapedza mabhiriyoni zana maawa pane Android kutenga maapplication muna 100.
- 49% yevashandisi venhare vanofananidza mitengo pamafoni avo.
- Kune 178 miriyoni vatengesi venhare muUS chete.
- 24% epamusoro miriyoni imwe inonyanya kufarirwa masaiti haana nharembozha.
- Hafu yevatengi vem-commerce vakadhawunirodha app yekutenga nguva yezororo isati yasvika.
- 85% vanoti vanosarudza kutenga maapplication kune mobile e-commerce webhusaiti.
- Walmart yakapfuura Amazon seyakanyanya kufarirwa kutenga app.
- Avhareji m-commerce shanduko chiyero ndeye 2%.
- Avhareji yekurongeka kukosha (A.O.V.O.V.) parunhare i$112.29.
- Nharembozha yekubhadhara wallet account ye49% yekutengeserana kwepasirese.
- Kutengeswa kwenharembozha kuburikidza nesocial media kuchapfuura madhora zana emabhiriyoni panosvika 100.
- Nharembozha wallet dziri kuita mukurumbira uye dzichaita 53% yekutenga ne2025.
- Kutengeserana kwevanhu (kunyanya pamidziyo yenhare) kwakakura nekukurumidza kupfuura zvaitarisirwa nenyanzvi dzeindasitiri, nekukura kwe37.9% pagore.
Sezvo m-commerce iri kuramba ichikura mukuzivikanwa, mabhizinesi anofanirwa kuchinjika kuti asangane nezvinodiwa nevatengi venhare uye kutora mukana pamikana inopihwa neiyi nyika inoshanduka.
M-Commerce Statistics ye2023 uye Beyond (Infographic)
Heano akazara infographic: