4 Kufunga Kuwedzeredza Yakabhadharwa Facebook Campaigns

Facebook Kushambadzira

"97% yevanoshambadzira vakasarudza [Facebook] senzvimbo yavo yevanonyanya kushandisa uye inobatsira kwazvo pasocial media."

Kukura Kwemagariro

Pasina mubvunzo, Facebook chishandiso chakasimba chevashambadzi veadhijitari. Kunyangwe paine mapoinzi epa data anogona kuratidza kuti chikuva chakanyanyisa kukwikwidzana, pane mukana wakawanda wezvigadzirwa zvemabhizimusi akasiyana uye saizi kuti vapinde munyika yekushambadzira Facebook kushambadzira. Chinokosha, zvakadaro, kudzidza kuti ndedzipi nzira dzinofambisa tsono uye inotungamira mukubudirira. 

Mushure mezvose, pane mukana wakakwana wemagariro enhau enhau kufambisa mhedzisiro. Maererano nezvambotaurwa Kukura Kwemagariro kudzidza, social network ndiyo sosi hombe yekukurudzira kwevatengi kutenga nayo 37% yevatengi vanowana kufemerwa kwekutenga kuburikidza negwara. Kunyangwe vatengi vari kutanga kwerwendo rwavo rwekutenga kana kushingairira kutenga kana chiito, usadzikisira zviuru zvezviyero zvakabhadharwa zvemagariro zvinogona kukanganisa mhedzisiro.

Imwe kambani yawana budiriro munzvimbo ino ndeye Readers.com, anotungamira wepamhepo mutengesi weanopfuura-the-kaunda magirazi. Mushure mekuisa pamberi yakabhadharwa mishandirapamwe yeFacebook uye kushandisa nzira yekuyedza iterative, mucherechedzo wakakwanisa kutyaira kwakakura kwemari nekukwezva kuwanda kwevatengi vatsva.

Iri gwaro rakagadzirirwa kusendamira pakubudirira kwe Readers.com uye zvimwe zvidzidzo zvekubatsira mabrands mukutumira Facebook mishandirapamwe inozoshanduka kuita bhizinesi rinoonekera. 

Ramba uchiendesa A / B Kuedza

Kumwe kwekukanganisa kukuru uko mushambadzi wezvemagariro kwaanogona kuita kana achibata neye yakabhadharwa Facebook mishandirapamwe ndeyekufungidzira kuti ivo vakavharira pasi nekuda kwekubudirira kwekare papuratifomu. Iyo yakabhadharwa nzanga yenzvimbo inogara ichichinja, nekuda kwekuchinja kazhinji muzvikamu zveplatifomu, marongero, makwikwi, uye maitiro evatengi. Mitemo ye entropy iri kutamba, saka zvakakosha kugara uchiendesa mitsva yemushandirapamwe mazano uye kuyedza dzakasiyana dzimwe nzira dzekufunga, futi. Sevashambadziri, isu tinofanirwa kugara tichingobvunza fungidziro uye nekutsvaga shanduko yepamusoro kuita kuti tiwedzere mhedzisiro. Kuchenjerera kusawedzeredza-index pane yekuyedza kuyedza pamwe hazvo; zvichinakidza, isu tawana kunongedza uye nekupa misiyano kazhinji inowanzova mapoinzi ekuwedzera. Chigadzirwa chakashongedzwa zvakanaka uye kopi isina kunanga zvakanaka ichaenda kure nenzeve dzematsi uye kudzikisira zvingangoita kudzidza.

Mumwe muenzaniso wakanaka unouya kubva kuBing, ine mari yekutsvaga pakutsvaga yakawedzera gumi muzana kusvika 10 muzana gore rega rega nekuda kwekuyedzwa kweA / B, kudzidza kubva Harvard Business Review kuwanikwa. Huwandu hwebudiriro hunogona kubva pane chimwe chinhu chakareruka sekuyedza hunoshamisawo kuti usatore mukana wacho. Zvichitaurwa zviri nyore, kuyedzwa kwepamusoro kwevelocity kunoshandura kune inokurumidza kudzidza kutenderera uye nekukurumidza nguva kune ROI.

Uyezve, sezvambotaurwa, kuyedza hakusi kwekutsvaga mazano matsva anoshanda. Izvo zvakare nezve iyo inogara ichichinja mamiriro. Zvinodiwa nevatengi zvichachinja, vanhu vatsva vachawira mune yakatarwa demographic, Facebook ichaita shanduko nyowani dzinogona kuve nemhedzisiro huru.

Uye dzimwe nguva, inogona kuve nemhedzisiro inoshamisa. Zvinogona kutopokana nekufungidzira kwemutengesi pane imwe nhaurwa.

Kana Readers.com, iyo yekumaka uye mifananidzo yaivimba zvakanyanya nezera rakatsvuka, zvaityisa apo kuyedzwa kweFacebook A / B kwakaratidza kuti vatengi vakanyanya kukwezva uye nekudaro vachiita zvakanyanya nemufananidzo une kumashure kwakasviba zvakanyanya. Kunyangwe pakutanga zvaifungidzirwa kunge zvakangoitikawo, kuenderera kwekuyedza kwakawana kuti vatengi vakanyanya kukwezva kumufananidzo uyu. Pakupedzisira, izvi zvakaita kuti mucherechedzo uunze zvinoonekwa zvakafanana mumishandirapamwe uye dzimwe nzira, idzo dzakaramba dzichiita mushe.

Vaverengi Facebook Kushambadzira

Kukudziridza Kusarudzika, Omnichannel Ukama NeVatengi

Kiyi yekubhadhara Facebook kushambadzira kubudirira haisi yekungoshandisa uye ROAS; iri kuumba yakanangana-ne-one hukama neanogona uye aripo vatengi. Vatsoropodzi vakatsoropodza vanoita mari muhukama uhwu hwehukama kutyaira kutendeka kwenguva refu. Kwete chete ivo vashambadzi vachakohwa zvakanakira zvirinani maCPA, asi ivo vanogona kuzopihwa mubairo-muswe halo mhedzisiro inobatsira iyo brand kuburikidza neshoko remuromo uye kutumira basa.

Izvo zvinotungamira kune yakakosha poindi: hapana munyika yekushambadzira iripo mune silo. Vatengi havaoni nyika kuburikidza nemushambadzi lens ye 'chiteshi'. Facebook mishandirapamwe haisi iyo yega. Bhurandi uye ekushambadzira zvikwata zvinofanirwa kushanda munzvimbo yekuvharira kuti vagadzire yakabatana uye yakasarudzika brand ruzivo kune ese mapuratifomu. Avo vanonzwisisa izvi vanowana budiriro huru mukuedza kwavo.

Uyezve, pane nzira dzakawanda dzevashambadziri kupindirana nehukama mukuedza kwavo. Semuenzaniso, kushambadza kune simba inzira inoshamisa yekushandisa, sezvo ichibvumidza mhando kugadzira template yekutanga iyo inodhonza kubva kumakemikari echigadzirwa aripo. Izvi zvinoita kuti kuve nehunhu kuve nyore zvakapusa sezvo zvikwata hazvifanirwe kugadzira akawanda emashambadziro ega ega. Regedza simba uye runako rwepaFacebook's muchina wekudzidza algorithm kuti ushande zvine hungwaru kwete zvakanyanya kuoma. Pamusoro pezvo, zvinovimbisa kuti kushambadza kunowirirana zvirinani nezvido zvemunhu kana zvaari kuda, sezvo Facebook ichizokwanisa kuratidza zvine mutsindo zvigadzirwa kana masevhisi ayo vashandisi vakaratidza zvakajeka uye zvakajeka kuratidza kufarira.

Facebook Peji Kupindura

Shandisa Video-Yakagadzirirwa Vhidhiyo

Pane imwe nguva, kushambadzira kwedhijitari kwaive nezve zvese zvifananidzo. Nekudaro, sezvakawanda zvinhu zvepamhepo, nzira yatinoshandisa kushambadzira yakachinja zvakanyanya mumakore achangopfuura, kunyanya paFacebook. Maererano ne Hootsuite, shandisa pasocial vhidhiyo kushambadzira leapt 130 muzana kubva 2016 kusvika 2017. Nhamba iyoyo inongoramba ichiwedzera. Hapasisina vatengi vanofarira static newsfeed-based kushambadzira iyo yaimbotonga pachikuva, ichikumbira iwo mubvunzo: ndezvemakambani ekushambadzira akagadzirira kushandisa kuita uye kuita kwekugadzira mukushambadzira kwavo?

Facebook Kushambadzira - Vaverengi.com

Nepo kushambadza uku kungangoda kuwedzera kushanda, zvinogadzira mibairo mikuru. Kwete chete ivo vanopa vatengi ruzivo rwakawanda, asi ivo zvakare vanopa vanoshambadzira mukana wekugadzira zvechokwadi zvakasarudzika kushambadza. Neraki, pane zvakasarudzika sarudzo kusarudza kubva. Haisi chete inesimba chigadzirwa feed vhidhiyo kushambadzira muenzaniso wakanaka wevhidhiyo-yakatarisana nevhidhiyo, sezvakambotaurwa, asi pfupi-fomu vhidhiyo, animated maGIF, nyaya mafomati, uye carousel kushambadza ese akanakisa sarudzo yekufunga futi. Vatengi vanopindura mushe kune aya akasarudzika uye anoita kushambadza, ayo anozopedzisira ashandira senge yakasimba propeller.

Mitezo yako yekushambadzira mitezo kana vebato rechitatu vanobatirirwa zvakanaka kuti vagare vachiita vhidhiyo? Mhinduro dzevhidhiyo dzinoshanda hadzifanirwe kusanganisira mabhajeti makuru ekugadzira; tawana kubudirira kwakaenzana mune dzimwe nguva kuyedza DIY guerilla-dhizaini vhidhiyo zvisikwa. Hauna chokwadi pekutangira? Ivo vanhu veMetric Dhijitari vanyora hombe sosi inonzi Iyo Ad Yekugadzira Bhangi inoumbwa ne yakanakisa-mu-kirasi yakabhadhara yemagariro kushambadzira yekufemerwa. Kunyangwe iyo vhidhiyo nzira yakatorwa, kugadzirisa kune aya mafomati akasimba chinhu chinofanirwa kuhwina mumabhadharo akabhadharwa pasocial.

Ita shuwa Zvakaringana Zviwanikwa Zvemagariro Media Matimu

Facebook mishandirapamwe chikara, hapana mubvunzo. Ndosaka zvichikosha kuti mabhurandi agadzirire zvikwata zvavo zvakakwana uye nekuvapa zviwanikwa zvakakosha kuti vabudirire. Pane kudaro, zvikwata zvinoremerwa nezvipingamupinyi zvekushandisa zvinogona kuona kuti zviri kurasikirwa nemushandirapamwe, izvo zvinogona kuvatadzisa kusvika pazvinangwa zvakakomba zvingadai zvakaitwa.

Kubata ndomumwe mhedzisiro yekuti zvikwata hazviwanzo gadzirirwa. Tichifunga nezvehukuru hwekukanganisa Facebook's Matanho Ekukosheswa kweAd zvine chekuita, zvakakosha kuti zvikwata zvakagadzirira kupindura mhinduro dzevatengi nenzira inokodzera, izvo zvinogona kureva kushanda panguva dzisinganzwisisike kana kushanda nemapoka evatengi kuitira kupedza nyaya. Izvi zviwanikwa zvinofanirwa kugara zvichishanda senzira mbiri dzekutaurirana dzinoshanda zvese sehukama hwehukama uye simba rakanaka. Pamusoro pezvo, nyatso tarisa kuti chii chinokanganisa kuyerwa chinobhadharwa pasocial chinzvimbo pane yako headcount zvido uye bhajeti zvinoenderana.

Imwe sosi inofungidzirwa ndeye yakachena zvivakwa zve data uye kuteedzera. Nehurombo, kana ikasaitwa nemazvo, kumhan'ara kunogona kunge kusiri iko kwechokwadi, sezvo isiriyo kana ruzha dhata richavhiringa kana kutsausa mhedzisiro. Naizvozvo, zvakakosha kuti ushande pamwe nechikwata chako kuti uve nechokwadi chekuti nzira inovimbika uye yakavimbika yekumisikidza yakasimbiswa. Uyezve, zvikwata zvinofanirwa kuona mamaki chaiwo uye setup kuitira kuti mazano matsva aedzwe uye akwirwe. Usarasikirwa nemukana wekuti ubudirire nekutanga mishandirapamwe usingaone nekuregedza zviwanikwa zvinodiwa. Iko kukanganisa kudivi rekuchenjerera uye kuteedzera chero uye kwese kudyidzana uko kungave kuri kwakasununguka kune rako bhizinesi. Kuunganidza yakawanda data kupfuura inodikanwa inokanganwirwa, asi kazhinji zvikwata zvinoona kuti zvakanganwa kuteedzera yakakosha yekudyidzana poindi kana maKPIs uye vasiya vachishuvira kuti vangadzosere maoko enguva kuti vanyore iyi data.

Chimiro chechikwata ndechimwe chinhu chakakosha kumabhadhariro eruzhinji. Kana uchisarudza kukumbira rubatsiro rwekunze agency, maBrand anofanirwa kufunga nezvavanogona. Yakaenda kare inguva yekushanda nevashoma vamiririri vane maoko avo munzira dzakawanda dzakasiyana. Panzvimbo iyoyo, mabrand anofanirwa kuona nzvimbo dzavanogona kushandisa rubatsiro rwakanyanya uye kunyorera wechitatu-bato mutengesi uyo ari mutungamiri mune yavo chaiyo niche. Nekudyara mumasangano ayo ari nyanzvi mune yavo chaiyo domeni inogona kuve iri musiyano wakakura.

Ipo Facebook yaimbove inzvimbo inonakidza yevadzidzi vekoreji kuti vabatanidze, ikozvino ndiyo inotungamira sosi yemari, kutenga vatengi, uye ruzivo rwemakambani emakambani asingaverengeke. Nekuramba uchiendesa kuyedza kweA / B, kukudziridza hukama hwehukama nevatengi munzira dzakasiyana siyana, kushandisa vhidhiyo inoitirwa mashandiro, uye nekuona zvikwata zvakagadzirirwa budiriro, zvigadzirwa zvinozowana Facebook chishandiso chakashambadzira.

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