Ongororo & KuedzwaCRM uye Dhata Mapuratifomu

Maitiro Ekuvaka Iyo Dhata-Inotungamirwa Tsika yekuwedzera Kambani Yako Pazasi Mutsara

Gore rapfuura raive nemhedzisiro mumaindasitiri, uye iwe ungangove padanho rekukwikwidzana. Ndiine maCMOs uye madhipatimendi ekutengesa kupora kubva pagore rekuyerwa-kudzoserwa kwemari, kwaunoisa mari yako yekutengesa gore rino inogona kukumisazve mukati memusika wako.

Ino ndiyo nguva yekudyara mune chaiyo data-inotungamirwa tekinoroji mhinduro kuti uvhure zvirinani kushambadzira njere. Kwete imba yekutandarira-pamwe chete yemakamuri akaparadzaniswa emidziyo nemirau yakasarudzika inopesana (kubva-pasherufu mhinduro), asi seti-yakagadzirirwa yakagadzirirwa inoenderana nenzvimbo yako yakasarudzika (kuvaka yako yako Martech mhinduro).

Kana yako yekutarisa iri pane inotungamira chizvarwa uye kukura, kugadzira tsika inofungidzirwa ne data uye kuvaka iyo chaiyo tekinoroji kushandisa iyo data ndiyo kiyi yekuvhura zvirinani kushambadzira mhedzisiro. Heano maitiro:

1. Madiki Mahwina Anogona Kuva Nechikuru Kukanganisa

Kunyangwe maitirwo ako ari anotungamirwa nemapepa senge edu anga adzoka muna2014, kana iwe uri wako uye uchishandira izere-inoshanda kushambadzira suite nemhinduro senge HubSpot, Marketo, kana ActiveCampaign, kutsvaga nzira nyowani dzekubatanidza nekushandisa data rako kunogona kumira kana timu yako haina kujaira kuchinjika uye shanduko.

Kukunda kudiki kunogona kuve nesimba rakakura.

Kutanga munzira diki - senge yekuwedzera mashoma maseru edhisheni yevatengi kune ako marekodhi ekutaurirana marekodhi - anogona kuvhura mamwe akabudirira macampaign.

Kana timu yako ikasangana neinvestment yedata nenzira yemhedzisiro, iwe uchachinja mafungiro kubva "rega ndishande nezvakanaka" to "ndedzipi njere itsva dzatinogona kuvhura? ”

2. Chengetedza Mari Zvakakodzera

Kana iwe uchizochinja zvakanyanya kuti kushambadzira kwako kungabudirira sei, nekukurumidza kana kuti gare gare iwe unomhanyira mune zvisingakwanisike nemhinduro dziri-pasherufu.

Ivo havazokwire padanho iwe raunoda iwe, uye kwavo kwakarongeka zvinangwa hazvingagare zvakaenzana zvako.

Aya mapuratifomu akasimba esoftware ari kuyedza kushandira mazana emaindasitiri, uye paramende yekambani yako yakasarudzika inoda imwe tsika yekugadzirisa kuti ivhure mwero wekutarisa unopfuura kugona kwevakwikwidzi vako.

Kuti uwane mhedzisiro irinani, ungangoda kuzunza chinzvimbo quo nekudyara mune-mumba tech vashandi uye kusundira kure kubva kwakachengeteka, mapuratifomu akasununguka.

Zvishoma nezvishoma kutamira pamusoro kune zvetsika mhinduro uye kutarisa kune ako akanyanya kukoshesa zvido kutanga kuchabatsira kuratidza kufambira mberi uye kururamisa kuchinjisa yakawanda mari kuenda kumberi kuvaka. 

3. Unganidza Yako Tarisiro uye Dhata reVatengi pamatanho eTouchpoints

Pakupedzisira, zvidhinha nezvidhinha, unozokwanisa kuvaka yakasarudzika mhinduro yeMartech iyo inogona kubatanidza nzvimbo dzakasiyana dzebhizimusi rako kuti uwane zvirinani vatengi.

Fungidzira danho rekutarisa rinowanikwa kana iwe uchipa data kubva kune chaiwo vatengi vatengi mafoni uye chaiwo-enguva yekutsvaga manejimendi mune yako inotevera yekushambadzira mushandirapamwe.

Kuziva kuti ndeupi marwadzo anonongedzera chikamu chega chega chevateereri chiri kusangana - uye kuwedzera kukurumidza nekuratidzira kuti yakawanda sei stock yechigadzirwa iwe yawasiya munguva chaiyo- inogona kukubatsira iwe kuwana meseji chaiyo kune vanhu chaivo panguva dzakakodzera.

Tora iyo nhanho imwe kumberi uye fungidzira kuti izvo kudzidza kubva kune iyo yekushambadzira mushandirapamwe kunogona kukudza zvirinani vatengi uye manejimendi manejimendi.

Iye zvino urikugadzira chikuva chinogona kubatsira kukwidziridza yega yega yega chikamu chesangano rako. 

4. Unroll Shanduko ine Yakakura Sempuru Saizi Inogoneka

Chinyakare kushambadzira huchenjeri bvunzo ine diki saizi saizi wobva waburitsa shanduko idzo kune dzakakura uye dzakakura mapoka. Maitiro aya anoshanda zvakanaka kana iwe uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchingeita. 

Paunenge uchishandira nzvimbo kutenderera nyika uye uchimhanyisa makwikwi akasiyana kumatunhu akasiyana, kukanganisa kweinowedzerwa dhata kunogona kuita zvakasiyana musiyano yakatarwa vs. pachiyero. 

Nekuburitsa shanduko dzako neushingi kune vateereri vakakura, unogona kudzidza nekukurumidza uye usatambise nguva muzvikamu zvisingaperi zvemhedzisiro inotsausa. Miedzo mikuru inoreva mapfupi nzira kune mhinduro inoshanda iyo inogona kushandira izvo zvakawanda zvinodiwa zvebhizinesi rako. 

5. Dzidza uye Gadzirisa Nokukurumidza

Kuedzwa pachiyero kunoreva kuti iwe unoda yakajeka uye yakasimbiswa sisitimu yeiteration, uye yakanaka nzira yekusefa mhinduro inokusundira iwe kumberi vs. yetsuro-maburi eimwe-kure shanduko dzisingatsananguri mutengo kana kushanda.

Kuisa ino sisitimu kumusoro - kana iwe uchimhanyisa mishandirapamwe pagore - inogona kukubatsira kuti urege kukwikwidza kuti uwane mhinduro munzvimbo yauri kushambadzira pamwero.

Kuziva yakajeka, yakarongeka-sangano KPIs uye zvinangwa zvenguva refu zvinogona kubatsira kusarudza kana kwete kutora chiito pane chimwe chidimbu chemhinduro. Uyezve, inogona kukupa iwe chimwe chinhu chekunongedzera paunotsanangudza sarudzo dzako kuchikwata chako.

Zvigadzire Iwe Kuti Uwedzere

Kana iwe uchinge wakangotarisa pane inotevera mushandirapamwe, kuronga kwemakore matatu kana mashanu anotevera dzimwe nguva kunogona kunzwa kure kure kuti uratidze shanduko zviwanikwa.

Kana iwe uchikwanisa kuona izvo zvinongedzo zvingabatsire kuita kuti mushandirapamwe unotevera ubudirire, unogona kutanga kuisa pamberi pekuti ndeipi tekinoroji yekuisa - uye ndeapi masherufu anotsiva anodikanwa kuti zviitike. 

Uchishanda zvishoma nezvishoma, unogona kugadzirisa yako Martech musanganiswa wemhinduro yekugadzirisa iyo inogona kusimbisa nguva nyowani yekutengesa-inotungamirwa nedatha uye kuvhura mhedzisiro yepamusoro.

Tanga zvishoma uye bvunzo hombe, uye iwe uchaona shanduko mutsika uye yakajeka ROI.

jeff beck

Jeff ndiye Chief Executive Officer uye Mutungamiriri we Reaf Home Solutions, anotungamira mupi wezvigadzirwa zvemumba - senge windows, magata, kuchengetedzeka kumba, nezvimwe. Iine anopfuura makore gumi nematanhatu eindasitiri ruzivo rwakadzika midzi muhunyanzvi hweruzivo, mashandiro, manejimendi manejimendi, uye hutungamiriri, Beck akashandura mashandiro emabhizinesi emukati, achishandisa hunyanzvi hwetekinoroji hwakasimudzira chiyero chisingaenzanisike.

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